It's understood that he started as an actor, learning his craft as an unknown. What he did next was extremely canny, and something somewhat outside the realms of possibility for writers, producers, or actors in this modern world.
Kent is South East of London, so Stuart - by all means head north of Kent...but when you start to get the overwhelming waft......of fake tan and your socks feel a little soggy...that's the Thames, separating Kent from Essex. If you see any of the cast of TOWIE then you've gone too far.
Despite the laughable hypocrisy, the benefits of celebrity environmentalism are obvious, even when they merely regurgitate inoffensive green buzzwords. They draw attention to unnoticed issues. They mobilise people. When they speak, we listen.