A new type of science communication is desperately needed. Perhaps it will only happen when academia and science institutions genuinely smash the walls of their ivory towers and become open to people from more diverse walks of life.
If we're honest, we in Britain are still obsessed by our class system, and haunted by the idea that there are certain 'privileges' to which we are either born 'entitled' or not. But what we don't seem to realise is how self-defeating this is.
The diversity of the workforce is currently a hot topic. The focus is often on ethnic, gender and geographic diversity, all of which are imperative to a company's ability to provide services to a broad range of clients.
Universities are an integral part of their community. As places of learning and research they have a commitment to help tackle the challenges of society. At Plymouth we do this through our Community Research Awards programme - by engaging our community to develop solutions with us.
We need to identify what universities and businesses can, and can't, do in this arena, and then create regional consortia to offer an holistic package to schools that they can properly engage with and which will fulfil their IAG needs.