The easier you can make it for people the better, if they can do it by just watching the content and your content is good then the battle is already won. In the past few weeks two online campaigns have executed this perfectly by utilizing two of the most popular things on the Internet: puppies & pornography.
There are so many dogs around the UK that are not cherished by their owners and that thought always upsets me. How anyone can be so cruel and uncaring to leave his or her dog outside for weeks, sometimes months, with little to no food is unbearable to think about. I found out that nearly half of the dogs rehoming centres across the UK take in are, among a number of other issues, seriously malnourished. So straight away I wanted to lend my support to the campaign in any way possible and help raise awareness of this issue.
Last week we were all shocked by the heartbreaking photos of Hope the dog who was found emaciated and half the weight she should have been. She was described by a vet as the thinnest dog she'd seen alive.