Sugar is and will always be a treat, just like a glass of wine or the occasional cigarette but when there are equally bad effects on the health then surely its time that we call a cut on the amount that we consume. It may taste sweet initially, but the long term effects which aren't being showed to us should make you feel bitter.
The Myanmar launch presents Coca Cola with an interesting challenge. Here is a market that not only has no idea what Coke tastes like (sweet, fizzy, vaguely fruity) but one without any previous exposure to advertising either. I've no doubt that Coke will succeed, but I think the manner in which it will how achieve that success is very interesting.