Graffiti always seemed to me a purer form of the concept of 'brand identity' and one that came with real artistic flair, mystery, energy and danger. What traditionally set graffiti artists and brands apart was the drive for something beyond financial gain.

Great communicators are fully conscious of their words, physical gestures, appearance and grooming. That's because they do not wish anything to act as a distraction from their communication style. Also, they are top-notch listeners. They research robustly, read lots, and endeavour to mix in different cultural settings.

To manage one's ego takes awareness, humility, discipline, an element of self-monitoring and courage. Yes, courage, because we must be brave enough to confront our ego. Only then can we successfully transcend its manipulative grip. For me, when I sense the emergence of my ego, I visualize a deeply rich red flag, waving.

Of late, I've been coaching a few men and women who would benefit from improving their personal style. It's as if they have a blind spot when it comes to their personal taste regarding their appearance.

Taking care of your personal style is integral to authentically communicating your personal brand. When we neglect our outer brand, that's to say, our attire, grooming and physical appearance, we come across as unprofessional.