It is also good to talk to your family and friends who will, I hope, give you an honest assessment of you as you are today. This is not always easy, but at the same time will show courage, humility and integrity. This may, in turn, be guided by what you have achieved in your schooling and early life.
By taking risks, being open to change, and allowing flexibility to be an integral part of my life, I've discovered secrets that have enabled positive changes. For instance, through being open, I have invited new and often inspiring individuals into my sphere. Also, I've been able to broaden my view of what I'm capable of.
In the digital age, personal branding has never been more important. Whether it's the CEO of a large organisation, or the employee of a boutique brand, the way that people manage their online presence determines how they are viewed. In many ways, the prospect of being put under a digital microscope can seem daunting, but personal branding, if done properly, can be a great advantage.
How much time do you spend on managing your 'personal brand'? What others think and say about you is vital to anyone's success in business or in their career. It's not simply about whether people speak positively about you, or otherwise; it's the context in which they speak about you and your strengths.
Great communicators are fully conscious of their words, physical gestures, appearance and grooming. That's because they do not wish anything to act as a distraction from their communication style. Also, they are top-notch listeners. They research robustly, read lots, and endeavour to mix in different cultural settings.
To manage one's ego takes awareness, humility, discipline, an element of self-monitoring and courage. Yes, courage, because we must be brave enough to confront our ego. Only then can we successfully transcend its manipulative grip. For me, when I sense the emergence of my ego, I visualize a deeply rich red flag, waving.
Arriving in Hollywood, Los Angeles in 2005 with a strong career history behind me, a positive attitude and English accent, I thought I was well equipped to hit the ground running. It soon became apparent that brand Julia would have to adapt and enhance her gentile English ways if she was going to progress in Tinseltown.
Brand is at the center of corporate strategy. Some say it is the most valuable asset a company can have. It is a primary strategic asset as regards both competitive strategy and sustainable competitive advantage. Embracing the branding techniques used by corporate's and applying them to ourselves, could be instrumental in gaining competitive advantage in the job market place
"This ain't the last you've seen of me!" shrieked Kemal Shahin at the cameras, the ninth person to leave the Big Brother House in 2005. Apart from a couple of random cameos, that really was the last we saw of him.
For women in business, building a strong personal brand is a critical investment in the rise to the top. As Rita showed us so powerfully through the annual Interbrand Brand Index, strong brands have held their value even in difficult times. There is less risk in a strong brand and more chance of a return.