Persuasion

What Makes a Great Speech?

Dr Arlo Brady | Posted 03.11.2013 | UK Politics
Dr Arlo Brady

There have been many examples over the course of human history that we can look to for inspiration. Unfortunately, though, it's only the more recent speeches - where film or detailed records exist - that allow us to investigate anything other than the content.

When Trying to Persuade in This Noisy World, It's Still About the Idea

Steve W Roche | Posted 11.09.2013 | UK
Steve W Roche

Has it become more difficult to get your message noticed in recent years? After all, the marketplace is more crowded and people are more distracted th...

Make a Brew and Get Ahead in Life

Tony Wrighton | Posted 28.08.2012 | UK Lifestyle
Tony Wrighton

[1 minute self development] I was out with a friend celebrating his new job. He was chuffed. No doubt about it, this one was a big step up for him an...

Nothing to Hide, Nothing to Fear - How to Use Slogans and Sound-Bites to Get What You Want

Mark Fletcher-Brown | Posted 23.06.2012 | UK
Mark Fletcher-Brown

Research on how people make judgements suggests that we all too often rely upon skewed models of how the world works and perverse common sense. In making sense of the world, we are vulnerable creatures, easily swayed by rhetoric and slogans.

How To Raise Money For Charity, Close A Deal, Or Get A Pay Rise.

Tony Wrighton | Posted 06.11.2011 | UK Lifestyle
Tony Wrighton

There's a persuasion researcher in France called Nicolas Gueguen. He's a man who clearly enjoys his work. One of his studies was entitled 'Bust Size and Hitchhiking: A Field Study'.