As long as there has been marketing and advertising we have tried to understand what motivates people to do something. What is new is the ability for this to be applied alongside artificial intelligence combined with micro-level demographic targeting. Or in other words, a capacity to target individuals in real-time.
Creative societies which hold a common cause and social contract thrive. It matters to the stability of family and community life. A vision which holds possibilities beckons you to help shape the way in which it extends its arm to the future. Future generations which will be living in a world which you have helped shape and create.
Katie Price's philosophy is one of extraordinary confidence. She is remarkable not for her looks or antics but because of her tremendous self-assurance and her unwillingness to be intimidated by criticism or failure. She's always beginning a new endeavour, whether it's publishing a novel or auditioning for the Eurovision song contest. Her daring has ultimately paid off again and again. She has built a 45 million pound business empire and worldwide brand.
For non-Christians - the majority of Brits - the Bible isn't uniquely moral, uniquely important, or uniquely beautiful. Christian hegemony is out of date. Cast away on a desert island, people should be offered the book of their choice and we now have a whole wide world of inspiration to choose from.
With tuition fees at £9,000 a year and set to rise even further, the stakes are high, and a degree is becomingly increasingly viewed as a sales transaction, only worth obtaining if you'll do something economically 'useful' (read: science or technology-based) in the end. But, despite what Michael Gove and co might think, education is more than a commodity, and a chronic disregard for the merits of arts degrees could result in the steady erosion of our culture.
Our generation will not be the first to have a difficult conversation about emerging scientific technologies; just ask your parents about test-tube babies. But in my opinion, there has been no conversation as difficult as the one surrounding Synthetic Biology. Despite being a student of science, I am firmly of the belief that every one of us needs to be involved.
Young people need to have the tools to see the importance of having one's beliefs proportion to the evidence, to see the importance of having an implacable smidgen of scepticism paired to every all-encompassing ideal, and to be readily receptive to having their views challenged whilst, simultaneously, prompt in challenging the views of others in a constructive, accommodating and deeply informed way.
If punishment must be justified, and it must, it should be done so on the basis that morality is being restored. It is morally right and beneficial to society that people cannot get away with wrongdoing. To ensure people do not want to do wrong, weight must be given to making sure the punishment is justified on the grounds that the offender benefits to. Since deterrence did not stop them committing a crime in the first place, what would? A more moral and liberal system of punishment, surely?
It occurred to me that when he had got on the train, he instinctively gravitated closer towards me, another human being, to share his evening. We humans are social animals, and contact with others is very important to us. Having sat down opposite me, he ate his dinner and enjoyed his daughter's laughter in my company.