In days of yore, a good friend of mine sold pirated VHS movies at school. As a 15-year-old it didn't matter that the image was black & white and that the only thing I could really see was the Chinese subtitles; what mattered was that I got to watch a film a week before it was released at the theatres.
Recent statistics suggest that 82% of people think it's acceptable to watch pirated TV shows, and the growing piracy rates back this up: the season premiere of Game of Thrones was watched illegally over one million times, compared to just over four million legitimate views, with foreign interest in the series being a large cause.
With the internet threatening to alter the fundamental act of distribution that has laid dormant since the advent of home video, it requires a glance all the way back to the late 1960s to find a time when Hollywood's tried and tested means of dominating the film business was so similarly threatened.
It appears that the film companies, and the cinemas for that matter have no idea just how extortionate these prices are (or maybe they do.) It feels like they don't realise that most people can't afford the prices they are charging in order to go to the cinema, therefore more and more people are turning to a 'life of crime' in order to obtain films to get some release from the hardships of day to day life.