But there is more than one hurdle in the pop-up game. What is 'pop-up' and temporary can very quickly become dated. By the very nature of the title, the new business can all too easily become branded as something insubstantial, a flash in the pan.
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HMV is targeting Christmas shoppers by opening up to a dozen short-lease pop up stores across the country.
The troubled high street retailer told H...
Temporary pop up stores are appearing across the UK in a bid to entice customers to impulse-buy presents in the run up to Christmas.
The stores oft...
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