Once upon a time there was this new thing called the Internet, where people could settle arguments about 70's TV programmes or look up the nearest pizza place. At first the people were wary of this 'new thing', but gradually came to see it as, first useful, then important, and then vital as a source of information and entertainment.
I get a real kick when I drive through Bournemouth on my way to work and see paddleboarders or surfers splashing about in the sea. This is the true value of this place - you can swim in the morning or the evening after a day's work (if like me, you're happy to brave the cold) or walk on the sand to get inspired. It's priceless.
The definition of a good PR is often a good storyteller. When I say story, I mean it in the literal sense rather than a tall tale or spin. A story or anecdote done well can convey a message and entertain. Done badly it can be the most mortifying and dull experience. Here are a few thoughts on how to keep attention rapt.
The party system is in turmoil. And not just after Brexit - although the house of cards now appears to be finally falling down after looking unsteady for some time. It's always risky to pose hypotheticals, but we have to ask ourselves this: would the Labour Party be in its current situation if we had a proportional system...
In short, any successful modern brand, whether a showbiz personality, a consumer product or a big corporation, must constantly live out its narrative, stand by its values - and above all keep feeding the beast with more and more content. Swift and Hiddelston's relationship, whether it is real or fake or somewhere in between, achieves this in spades...
In his days as corporate affairs director at Carlton Television, David Cameron would doubtless have advised that the cover-up is always more damaging than the original sin of omission.. Mr Cameron said he had "nothing to hide". To which, the obvious response is: 'Why not tell us in the first place?'
Sure, Millennials have it a lot harder when it comes to making their job count. We will probably have worked 100 jobs by the age of 60, all while still renting a house in the middle of nowhere and commuting to work for hours. But we will also be able to change our job titles to something outlandish and, most importantly, shape our company and its products rather than letting them shape us.
If you're reading this and you work in PR - or would like to get journalists interested in covering your business or brand - next time you go to pitch a story about a new website, merger or product launch, do think about Andy's story. Does your story have heart? If not, is there a story you could tell that does?
It wouldn't be Christmas without ads for everything including food, furniture, perfume, toys, Coca-Cola, John Lewis and, of course, the Church of England. Even though we forget between Christmases, the Church of England has a long history of festive ad campaigns and this year's ad is a classic PR stunt.
Traditional gender roles will play a less prominent role in the lives of consumers over the next ten years, according to predictions made in a recent study. Food and beverage market research firm Canadean's findings suggest that the millennial market is nowhere near as concerned as previous generations with fixed notions of gender or sexuality.
I have been asked many times what advice I would give other start-ups and it simply boils down to one thing: don't get ripped off. Not everyone will share your vision or think your idea makes sense. If fact, you might even be ridiculed for your product by some (I still remember abuse about my green trousers being hurled out of a taxi window by a middle aged Bristolian man)! This doesn't matter, provided you stick to your guns and hold onto your cash.