I first saw David Bowie in Torquay in 1972, in a venue for 500 people with tickets costing £1.50. It changed my life. Forty years later I'm still struck by his youthful talent, innovation and longevity. He created a revolutionary sound and style building on the best offerings of the 1960s London artistic scene.
Future governments will see this for what it is - a joke of an act, aimed at cleaning up political sleaze by deflecting the problem onto anyone but the house itself. We have an ignorantly narrow definition of lobbying, a register that will not cover 80% of lobbyists, and a scope so bizarrely narrow it could only be supported by those who haven't the faintest clue about lobbying.
If you're a small business owner or an entrepreneur then I'm sure your business is your pride and joy. You've worked evenings and weekends to meet deadlines, slaved over spreadsheets and spent more hours than you'd care to recall 'working the room' at networking events. But it's all been worth it - because you know that your business is the mutt's nuts. But does everyone else know that? And if not, how do you get the word out?
This is perhaps the most important time for anyone looking to make it in his or her chosen industry, as every move you make will be scrutinised. However, this can be a positive thing as hard work is rewarded, and once you've completed an internship there could be a full-time job at the end. With that in mind, here are my top ten tips for securing an internship, and then making the most of the opportunity.
Having been an apprentice, I am now very aware that there are a considerable amount of people out there with a negative view of Apprenticeships - whether that is through a bad experience or through just hearing the ever-changing Chinese whispers that get thrown around regarding Apprenticeships. Trust me, the Apprenticeship experience is simply only a positive one.
It really is possible to produce corporate communications that actually communicate. It's not easy, and you'll be caught between the irresistible force of 'we've always done it this way', and the immoveable object of fifteen rounds of tedious approvals that will slowly bleach out any interest or readability your bold first draft might once have had.
To be sure, scandal has always been with us. The annals of British history are littered with the names of great national hellraisers, from Vinnie Jones to Gazza and beyond. However, there is a difference. Recent distasteful behaviour in sport, whether it be the English rugby team tossing midgets, or the bout of al fresco relief with which I began this article, betrays cultural problems, not individual misdemeanours...
Social media has changed the game in many ways when it comes to PR and marketing, but there are still some people who are yet to open their eyes to its true potential. However, the way that Sharknado lit up the Twittersphere whilst it was being aired should be enough to change a lot of stubborn people's minds.
One of my favourite statistics of 2012 came in the form of a media release from Fournaise Marketing Group, who had discovered that 80% of CEOs "do not really trust and are not very impressed by the work done by marketers." To provide some context, 90% of the same CEOs claimed to trust and value the opinion and work of CFOs and CIOs. Ouch.
There has always been comms. There has always been public affairs. There has always been PR. There has always been spin. Read the bible for heaven's sake. What is new is not spin but the reality of a globalized media age, an information economy, a world where technology is accelerating the pace of change on an exponential basis.