In his days as corporate affairs director at Carlton Television, David Cameron would doubtless have advised that the cover-up is always more damaging than the original sin of omission.. Mr Cameron said he had "nothing to hide". To which, the obvious response is: 'Why not tell us in the first place?'
Sure, Millennials have it a lot harder when it comes to making their job count. We will probably have worked 100 jobs by the age of 60, all while still renting a house in the middle of nowhere and commuting to work for hours. But we will also be able to change our job titles to something outlandish and, most importantly, shape our company and its products rather than letting them shape us.
If you're reading this and you work in PR - or would like to get journalists interested in covering your business or brand - next time you go to pitch a story about a new website, merger or product launch, do think about Andy's story. Does your story have heart? If not, is there a story you could tell that does?
It wouldn't be Christmas without ads for everything including food, furniture, perfume, toys, Coca-Cola, John Lewis and, of course, the Church of England. Even though we forget between Christmases, the Church of England has a long history of festive ad campaigns and this year's ad is a classic PR stunt.
Traditional gender roles will play a less prominent role in the lives of consumers over the next ten years, according to predictions made in a recent study. Food and beverage market research firm Canadean's findings suggest that the millennial market is nowhere near as concerned as previous generations with fixed notions of gender or sexuality.
I have been asked many times what advice I would give other start-ups and it simply boils down to one thing: don't get ripped off. Not everyone will share your vision or think your idea makes sense. If fact, you might even be ridiculed for your product by some (I still remember abuse about my green trousers being hurled out of a taxi window by a middle aged Bristolian man)! This doesn't matter, provided you stick to your guns and hold onto your cash.
There are changes afoot that all of us in communications need to confront. So do those who report on our sector. The biggest change of all is the need to stop thinking of competition between television and online, or between above the line and below. We should think instead about collaboration, cooperation and integration, and the significant results that we can achieve together.
A family has suffered an unbearable loss and Thomas Cook is teetering on the edge of destruction. This is not a situation that will disappear for either side. The only way to try to rebuild Thomas Cook's reputation at this point is to come clean; for the CEO to stand up and say I made a terrible mistake. I am very sorry. And resign.
If you've recently launched your own project, you'll know how important it is to reach the right kind of audience, and that one way to achieve this is through exposure in the media. As a publicist, a lot of people approach me with the basic question, "how can I get good PR for my project?" The answer is simpler than you might think.