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We Create Fame - Want to Join Us?

Philip Trippenbach | Posted 12.02.2015 | UK Universities & Education
Philip Trippenbach

You've probably never heard of the company I work for. But our product is all around you. In fact, it's inside you. We make ideas, and we put them in people's heads. Essentially, we create fame.

To Kill a Mockingbird and the Humanity of PR and Marketing

Jonathan Welsh | Posted 05.02.2015 | UK Tech
Jonathan Welsh

It is no reverse anachronism to state that Harper Lee did not need to undertake an SEO campaign to boost amazon rankings of her novel in the past 15 years, and there's no content marketing case study from 1955.

Could Bloggers Help You Sell That Mug? Exploring the Relationship Between Bloggers and Marketing

Rose Sgueglia | Posted 29.01.2015 | UK Lifestyle
Rose Sgueglia

I have met bloggers who posted lazy, no content reviews and I have met bloggers who took reviews like professionals, working on the content as much as the design; building a long-lasting relationship with the PR; and being, consequently, involved in any future campaigns.

Is Taylor Swift the Best Person at PR - Like, Ever?

Gavin Devine | Posted 15.01.2015 | UK Entertainment
Gavin Devine

Another day another PR triumph for the US pop star Taylor Swift. By the simple expedient of writing a cheque for £1300 to help a fan pay off her student loans, Taylor has again secured wall-to-wall positive coverage in the US, the UK and around the world.

Is PR the Master of the Media, or Are We All?

Adam Stones | Posted 07.02.2015 | UK
Adam Stones

'The internet and social media have empowered the PR trade and freed it from subservience to the news media.' This was the provocative starting point for an RSA debate recently, which also asked what this premise meant for the future of journalism and, more importantly, the future of public interest.

Don't Believe the Hype: Do Emerging Technologies Fall Foul of Their Own PR?

Alexandra Gerrity | Posted 25.01.2015 | UK Tech
Alexandra Gerrity

'Hype' might be more likely built up around the latest boyband, but many emerging technologies also rely on good marketing to bring in investment and support. Science might not get the queues (apart from the Apple store) but in the same way Apple has fumbled with the iPhone 6, many technologies are subject to a major backlash.

How Brands Are Making Social Media a Meaningless Buzzword

Ehsan Khodarahmi | Posted 05.12.2014 | UK
Ehsan Khodarahmi

Social media is increasingly becoming meaningless as a buzzword used by many business and organisations. Social media cannot do magic for businesses if they fail to fulfil their customers' expectations in a timely manner.

Why You're Not Going to Quit Facebook

Jonathan Welsh | Posted 30.11.2014 | UK Tech
Jonathan Welsh

While there's no doubting the importance of local print media, social media is making its way into a position of more influence locally and brands need to be ready to adapt as competition for consumer time intensifies. The data shows that producing content which can be tailored for local audiences has a better chance of building trust in a brand.

Business Development Must Be Everyone's Concern

Sara Benwell | Posted 28.11.2014 | UK
Sara Benwell

I've recently noticed two key trends in communications. Firstly, more agencies seem to be either hiring a specific person responsible for business development or relying more heavily on 'pitch' teams, and secondly, I've seen more companies asking for reassurance in new business meetings, that the team that they see is the one they will be working with...

Louise Ridley

Really Hideous Timing For A 'Headless Day' Promotion

HuffingtonPost.com | Louise Ridley | Posted 03.09.2014 | UK

Twentieth Century Fox Home Entertainment experienced a hideous PR fail when it launched a "headless day" promotion for its Sleepy Hollow DVD series, o...

Louise Ridley

This Man Just Gave Away His £1m Company - Because He 'Only Needs £30k To Be Happy'

HuffingtonPost.com | Louise Ridley | Posted 06.02.2015 | UK

It turns out money can buy you at least some happiness, but you might not actually need nearly as much of it as you think. Take it from British en...

HD Personality Is the Future of Brand Leadership

Ehsan Khodarahmi | Posted 27.09.2014 | UK Tech
Ehsan Khodarahmi

HD Personality is built to help businesses and organisations deliver customer expectations; what should lead to customer experience and ultimately customer retention... almost all the resources allocated to re-branding exercises, crisis management and PR can be saved; if brands practiced honesty and directness in their communications.

Secret Cinema Basically Demonstrates How To Do PR SO Wrong

The Huffington Post UK | Posted 26.07.2014 | UK

Secret Cinema have cancelled their second night performance, yet again giving just a few hours notice to the audience who had paid to come on Friday n...

How PR Ruined My Life, and Yours Too, Probably

Katie Beswick | Posted 13.09.2014 | UK Lifestyle
Katie Beswick

Everything's a marketing opportunity. Our existence is only a chance to prove how brilliant we are, and to congratulate our mates for their brilliance too... The fact is, the more we PR our lives online, the more isolated we become. With every 'Ibiza. Done' status update we move further and further away from meaningful relationships with our families, friends and lovers.

Enough of the Hacks vs. Flacks

Sara Benwell | Posted 29.08.2014 | UK
Sara Benwell

Communications is a broad church these days, but media relations will always be part of the mix. Fortunately, it doesn't have to be a battle and, quite frankly, it shouldn't be. Both Peston and Cohen suggest that they see PRs as guard dogs, preventing them access to spokespeople and stories. In my opinion, if we are doing that it's bad media relations.

Cannes Lions: An Enjoyable Yet Thoroughly Ridiculous Spectacle

Michael Frohlich | Posted 16.08.2014 | UK
Michael Frohlich

It's a mixed bag of beautiful and not so beautiful people, deals, schmoozing, ego inflating, celebrity spotting and awards, with one of the chicest backdrops in the world. A global telecoms client of mine recently laughed as he found the fact there was a multi million pound festival built around people congratulating themselves for being brilliant, was quite absurd!

The Cotswolds Mystery

Mette Poynton | Posted 09.08.2014 | UK Lifestyle
Mette Poynton

One day, all the sheep in The Cotswolds disappeared. All we know for sure, is that one of these people is responsible... but who? It's a mystery!

International Post-Graduatates Benefit From UK Learning in More Ways Than One

Gimhani Gunasinghe | Posted 06.08.2014 | UK Universities & Education
Gimhani Gunasinghe

Sky-rocketing tuition fees and their relative value in a difficult job market remains the subject of heated debate for students both within the UK and outside of it. Locally and abroad, graduates are faced with the decision to continue their post-graduate education to build up a more attractive CV...

A Response to Robert Peston's Comments on the PR Industry

Francis Ingham | Posted 08.08.2014 | UK
Francis Ingham

I read Robert Peston's critique - rant might be a more appropriate word - against my industry. And in truth, I thought for a few moments that it was a spoof. That no senior journalist could possibly write such a venomous, ill-judged diatribe.

Universities Should Include Work Experience in Your Degree Programme

Natasha Preskey | Posted 23.07.2014 | UK Universities & Education
Natasha Preskey

Twenty-three days ago, I completed a degree in English Literature with Creative Writing. Apologies to any medics out there who still have two months of library toil ahead - your time will come!

Getting the Word Out on Your Small Business

James Caan CBE | Posted 21.07.2014 | UK
James Caan CBE

Once you've made it through the development phase and hired your team - you certainly feel you're ready to get out there and sell your product or service. But how exactly do you get the word out? I've found that many entrepreneurs struggle with this. It's important to remember that marketing and PR is not an afterthought to your business plan. Marketing and good PR is essential for the success of any business. It may not matter how great the product or service you are offering is if nobody knows about it.

Max Clifford: Positives in PR Need to be Heard

Francis Ingham | Posted 06.07.2014 | UK
Francis Ingham

Max Clifford's conviction last week represents a fall from grace of almost Biblical proportions. For a man so used to shaping the news agenda to his liking, the past few weeks have been a crushing encounter with nemesis.

Where Journalists Find Their News Stories Everyday

Ehsan Khodarahmi | Posted 27.06.2014 | UK
Ehsan Khodarahmi

Publications and journalists have always sent emails to brand owners and PR agencies to find news worthy stories (known as media requests); but this has changed to some extent due to social media.

The Cost of 'Free' PR

Gavin Devine | Posted 10.06.2014 | UK
Gavin Devine

The FT article on Monday by Emma Jacobs 'Publicity is free with no PRs' about the value or otherwise that PR professionals bring to their clients, was an entertaining read. But whether it painted an accurate picture of the usefulness of PR and communications, or even reflected a widely held opinion, is a different matter.

PR's Role Is Not to Provide 'Corporate-Speak'

Francis Ingham | Posted 09.06.2014 | UK
Francis Ingham

The article describes companies which have chosen to have a limited or even non-existent press or PR department, and which do not hire external agencies. Instead, the CEOs of these firms choose to communicate with journalists directly.