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The Cost of 'Free' PR

Gavin Devine | Posted 11.04.2014 | UK
Gavin Devine

The FT article on Monday by Emma Jacobs 'Publicity is free with no PRs' about the value or otherwise that PR professionals bring to their clients, was an entertaining read. But whether it painted an accurate picture of the usefulness of PR and communications, or even reflected a widely held opinion, is a different matter.

PR's Role Is Not to Provide 'Corporate-Speak'

Francis Ingham | Posted 09.04.2014 | UK
Francis Ingham

The article describes companies which have chosen to have a limited or even non-existent press or PR department, and which do not hire external agencies. Instead, the CEOs of these firms choose to communicate with journalists directly.

PR Is Dead! Long Live PR!

Paul Blanchard | Posted 24.03.2014 | UK
Paul Blanchard

The PR agency model is dying - but a shiny new type of PR is emerging; one that will flex to meet the demands of the digital age. More and more PR professionals are going solo, not just here but globally, and over the next ten years it's going to be these independent consultants, rather than the big agencies, who will - like me - be standing behind the most powerful people in the world.

A Woman on the Inside

Katy Campbell | Posted 10.03.2014 | UK Tech
Katy Campbell

On International Women's Day, ladies everywhere celebrate breaking the glass ceiling in industries of all kinds. And while the global tech industry has copped its fair share of criticism as being male-dominated, in the heart of Berlin's booming start-up scene things are starting to change.

How to Become a Marketer

Gimhani Gunasinghe | Posted 11.03.2014 | UK Universities & Education
Gimhani Gunasinghe

If you wish to become a marketer, you will need two things: qualifications and experience. Marketing is not something that you can learn from textbooks. You need to develop logical thinking, practical skills, networking skills, negotiating skills and creative thinking, all of which comes with experience...

To Avoid Special Surprises on Social Media, Curate, Don't Control

John Coventry | Posted 20.02.2014 | UK Tech
John Coventry

Cursory lessons all round this week on Social Media - as two quite different organisations trying to assert too much control of their message end up losing control of it entirely.

What David Bowie Can Teach App Entrepreneurs

Martin Bowley | Posted 11.04.2014 | UK Tech
Martin Bowley

I first saw David Bowie in Torquay in 1972, in a venue for 500 people with tickets costing £1.50. It changed my life. Forty years later I'm still struck by his youthful talent, innovation and longevity. He created a revolutionary sound and style building on the best offerings of the 1960s London artistic scene.

The Lobbying Act Will Not Stand the Test of Time

Francis Ingham | Posted 04.04.2014 | UK Politics
Francis Ingham

Future governments will see this for what it is - a joke of an act, aimed at cleaning up political sleaze by deflecting the problem onto anyone but the house itself. We have an ignorantly narrow definition of lobbying, a register that will not cover 80% of lobbyists, and a scope so bizarrely narrow it could only be supported by those who haven't the faintest clue about lobbying.

Companies Need to Put Data at the Heart of All Communications Strategies

Sara Benwell | Posted 29.03.2014 | UK
Sara Benwell

Data has always been important in communications, but it has never been more critical than it is now. In today's world, newspapers are facing increasing pressure to cut costs and produce more news in less time.

How Best to Use Flood Water? Dunk the Model

Angharad Cloney | Posted 18.03.2014 | UK Universities & Education
Angharad Cloney

And the photographers, their cameras, and, now that I think about it, the morons who came up with the idea in the first place. That would certainly be one of the most satisfying, and constructive, uses of the flood waters that have deluged the country in the past weeks.

Why the Private Sector Must Support Education

Christopher Clarke | Posted 23.01.2014 | UK
Christopher Clarke

If a company genuinely feels that young people are joining the workplace without the skills they need, then they should do something about it. Get into the schools. Who knows, you might even learn something.

That Was Such an Epic PR Fail

Coard-Anthony Henry | Posted 11.03.2014 | UK
Coard-Anthony Henry

When it comes to PR it pays to add some personality, but be careful not to add too much (that includes kisses on emails), or you'll run the risk of deeming your brand unprofessional. Learned lesson: less is sometimes more, remain professional and let your product do the talking.

How to Get Free Publicity For Your Business

Dina Behrman | Posted 04.03.2014 | UK
Dina Behrman

If you're a small business owner or an entrepreneur then I'm sure your business is your pride and joy. You've worked evenings and weekends to meet deadlines, slaved over spreadsheets and spent more hours than you'd care to recall 'working the room' at networking events. But it's all been worth it - because you know that your business is the mutt's nuts. But does everyone else know that? And if not, how do you get the word out?

Top 10 Tips for PR Interns: How to Secure an Internship and Get Your Dream Job

Coard-Anthony Henry | Posted 17.02.2014 | UK Universities & Education
Coard-Anthony Henry

This is perhaps the most important time for anyone looking to make it in his or her chosen industry, as every move you make will be scrutinised. However, this can be a positive thing as hard work is rewarded, and once you've completed an internship there could be a full-time job at the end. With that in mind, here are my top ten tips for securing an internship, and then making the most of the opportunity.

Award-winning Apprenticeships Happen at Smaller Businesses Too

Jessica Kirby | Posted 29.01.2014 | UK Universities & Education
Jessica Kirby

Having been an apprentice, I am now very aware that there are a considerable amount of people out there with a negative view of Apprenticeships - whether that is through a bad experience or through just hearing the ever-changing Chinese whispers that get thrown around regarding Apprenticeships. Trust me, the Apprenticeship experience is simply only a positive one.

The Lesson From a Bygone Era: Don't Fear the Native Age, Embrace It!

Phil Reay-Smith | Posted 25.12.2013 | UK
Phil Reay-Smith

"The consumer isn't a moron; she is your wife." So said David Ogilvy, the man who founded the company I work for. It's a memorable quote, in no small part for the way it reveals attitudes of his time (it appears in his book, Confessions of An Advertising Man, first published in 1963.)

The Deadly Sins of Corporate Communications - and How You Can Avoid Them

Lynn Shepherd | Posted 12.11.2013 | UK
Lynn Shepherd

It really is possible to produce corporate communications that actually communicate. It's not easy, and you'll be caught between the irresistible force of 'we've always done it this way', and the immoveable object of fifteen rounds of tedious approvals that will slowly bleach out any interest or readability your bold first draft might once have had.

Conquest Without Contribution: Sport Now Second to Scandal and Salary?

Mark Borkowski | Posted 28.10.2013 | UK Sport
Mark Borkowski

To be sure, scandal has always been with us. The annals of British history are littered with the names of great national hellraisers, from Vinnie Jones to Gazza and beyond. However, there is a difference. Recent distasteful behaviour in sport, whether it be the English rugby team tossing midgets, or the bout of al fresco relief with which I began this article, betrays cultural problems, not individual misdemeanours...

Here's to the Crazy Ones: Brin's Burger a Sign of Wilder Times?

Mark Borkowski | Posted 13.10.2013 | UK
Mark Borkowski

I'll be watching with interest where Brin takes his personal brand over the next few years. With Larry Page and Eric Schmidt coming under increasing media scrutiny and public criticism, Brin may be unable to sustain his current tech messiah status while associating himself with Google.

Narrative by Numbers: The Production Line of Storytelling

Mark Borkowski | Posted 12.10.2013 | UK
Mark Borkowski

I've been preaching about the power of stories for years, but it was only around the turn of this decade that it became generally a faddish topic. I was happy when it did - for too long, clients of mine had been unable to see beyond their next ad deadline.

Top Five Damage Control Tips... From an Oligarchic Government

Boyan S. Benev | Posted 30.09.2013 | UK Politics
Boyan S. Benev

What can we learn about damage control from an oligarchic government? Great question. A guiding light in the field of damage control PR can be found in the current Bulgarian government who, for the past six weeks has ardently held fast against the reasonable demands of its people.

The Royal Baby: Greatest Product Launch Campaign Britain Has Ever Seen?

Mark Borkowski | Posted 23.09.2013 | UK
Mark Borkowski

So there we have it; the conclusion of the greatest product launch campaign Britain has ever seen. No, Apple didn't bring out the iWatch while you weren't looking. I'm talking about the latest release from modish mass market lifestyle brand Clarence House.

Three Things Your PR Department Can Learn From 'Sharknado'

Chris Mayhew | Posted 17.09.2013 | UK
Chris Mayhew

Social media has changed the game in many ways when it comes to PR and marketing, but there are still some people who are yet to open their eyes to its true potential. However, the way that Sharknado lit up the Twittersphere whilst it was being aired should be enough to change a lot of stubborn people's minds.

When Trying to Persuade in This Noisy World, It's Still About the Idea

Steve W Roche | Posted 11.09.2013 | UK
Steve W Roche

Has it become more difficult to get your message noticed in recent years? After all, the marketplace is more crowded and people are more distracted th...

Lynton Crosby - Gun for Hire

Gavin Devine | Posted 14.09.2013 | UK Politics
Gavin Devine

David Cameron and George Osborne have counted on Mr Crosby for some time. They know the 2015 Election is too close to call and the Conservative Party, showing many signs of "Coalition fatigue", is in danger of fracturing into different interest groups.