Throwing Shade, Collecting Receipts: Taylor Swift Gets The PR Bandwagon Back On Track

Gavin Devine | Posted 30.08.2017 | UK Entertainment
Gavin Devine

Everything has been timed to build momentum and interest not only in the song and the video, but in Taylor herself. And the final shot of the video, with various Taylors from different moments of her life all appearing alongside one another, is a knowing moment that pulls things back from melodrama to soap opera, and purports to reveal a human side we can all root for once again.

We Have A Chance To Revitalise British Democracy - I Look Forward To Leading The Push

Darren Hughes | Posted 01.08.2017 | UK Politics
Darren Hughes

This is an exciting phase in the ERS' history. It's an honour to be taking over from Katie and I look forward to continuing her efforts to improve how our politics works.

Bringing Epilepsy To The Forefront

Torie Robinson | Posted 01.08.2017 | UK Lifestyle
Torie Robinson

everybody banner I was delighted to see the video go live. At the time of writing, we've had over 248,000 views of the video - which is brilliant. It was such fun filming and it was great to be able to help educate viewers. Hopefully this media coverage will continue help to reduce the irrational fear of epilepsy and consequently, the discrimination and awkwardness that some people with the condition still face.

The Conservatives Just Pledged To Take Our Democracy Back Decades

Josiah Mortimer | Posted 22.05.2017 | UK Politics
Josiah Mortimer

Yesterday Theresa May launched the Conservatives' manifesto. There was a lot of talk about 'moving forwards'. But one pledge stuck out as doing the exact opposite.

The Freelancers Guide To Getting Up

Lorna Harris | Posted 02.05.2017 | UK
Lorna Harris

It's been six months since I became fully freelance. As my own boss, I work from home. That, my friends is altogether a different ball game than doin...

Time For Brands To Get Off The (Dove) Soap Box

Neil Simpson | Posted 17.03.2017 | UK
Neil Simpson

A very wise woman once said of advertising, "do the kind of work nobody else is doing". Now I'm no fan of hanging my hat on the pithy one-liners of advertising greats. It feels a little bit like Sun Tzu quotations on strategy slides, or Steve Jobisms introducing creative work. But doing the work nobody else is doing appeals because of its blunt and instructive clarity.

Demand For Electoral Reform Going Strong As Petition Surges Towards 100,000

Owen Winter | Posted 06.03.2017 | UK Politics
Owen Winter

Despite being nearly two years since the last General Election; despite the government sweeping constitutional issues under the carpet; despite Brexit and Trump dominating headlines; people are still clamouring for a fairer voting system.

South African Food Is Perfectly Peculiar And You Should Embrace The Madness

Lishai Kaufer | Posted 01.02.2017 | UK Lifestyle
Lishai Kaufer

I've recently embarked on a self-drive mission to shine a spotlight on unique world cuisines that don't seem to get the recognition they deserve. So please, ditch that doner and kick out that korma. It's time to unravel the wonderfully playful palate of South Africa.

Macedonian Food Is A Hidden Gem And Deserves More Recognition

Lishai Kaufer | Posted 20.01.2017 | UK Lifestyle
Lishai Kaufer

Influenced by the Balkan palate, boasting characteristics of Mediterranean and Middle Eastern influences, and reaping quality produce from its rich soil, Macedonian food is bursting with flavour and diversity. Yet with all this, it remains humble and honest.

Build It And They Will Come: The Changing Paradigm Of Influencer Relations

Laura Collinson | Posted 24.11.2016 | UK Tech
Laura Collinson

Once upon a time there was this new thing called the Internet, where people could settle arguments about 70's TV programmes or look up the nearest pizza place. At first the people were wary of this 'new thing', but gradually came to see it as, first useful, then important, and then vital as a source of information and entertainment.

Bournemouth: Sleepy Retirement Resort Or Buzzing Business Hub?

Katherine Baldwin | Posted 02.11.2016 | UK Lifestyle
Katherine Baldwin

I get a real kick when I drive through Bournemouth on my way to work and see paddleboarders or surfers splashing about in the sea. This is the true value of this place - you can swim in the morning or the evening after a day's work (if like me, you're happy to brave the cold) or walk on the sand to get inspired. It's priceless.

The Art Of The Anecdote

Alan Edwards | Posted 19.10.2016 | UK
Alan Edwards

The definition of a good PR is often a good storyteller. When I say story, I mean it in the literal sense rather than a tall tale or spin. A story or anecdote done well can convey a message and entertain. Done badly it can be the most mortifying and dull experience. Here are a few thoughts on how to keep attention rapt.

Was David Cameron 'Really Good' For The Country?

Rachel Loughran | Posted 05.10.2016 | UK Politics
Rachel Loughran

The nauseating Trump/Brexit mashup headline, courtesy of the Daily Star, no doubt had many backwards thinking Brexiteers waving their union jack flags and 'Go Home' placards in obvious joy.

The Future Of Content Marketing Is Bright

Laura Collinson | Posted 22.09.2017 | UK
Laura Collinson

The challenge to brands is to harness new technology to build better content that isn't just likeable, but is shareable and unforgettable. To be great storytellers they need to transcend content marketing and be part of the conversation in context, not as a cynical interruption.

Let's Face It: Labour Wouldn't Be in This Mess If We Had PR

Josiah Mortimer | Posted 30.07.2017 | UK Politics
Josiah Mortimer

The party system is in turmoil. And not just after Brexit - although the house of cards now appears to be finally falling down after looking unsteady for some time. It's always risky to pose hypotheticals, but we have to ask ourselves this: would the Labour Party be in its current situation if we had a proportional system...

British Museum's Decision to Renew BP Sponsorship Is Backward-Looking

Elena Polisano | Posted 30.07.2017 | UK Entertainment
Elena Polisano

By waving BP through their doors for another five years, the British Museum and its famous cultural neighbours - the National Portrait Gallery, the Royal Shakespeare Company and the Royal Opera House - have shown a remarkable lack of judgement.

If 'Take Back Control' Is to Mean Anything, We Need PR

Josiah Mortimer | Posted 21.07.2017 | UK Politics
Josiah Mortimer

Today, there's a chance for politicians on all sides to listen to the result of June 23rd, and to deal with the task at hand in these turbulent times. Let's make the phrase 'take back control' really mean something.

If This Was A Movie: What Hiddleswift Teaches Us About Comms Today

Gavin Devine | Posted 09.07.2017 | UK
Gavin Devine

In short, any successful modern brand, whether a showbiz personality, a consumer product or a big corporation, must constantly live out its narrative, stand by its values - and above all keep feeding the beast with more and more content. Swift and Hiddelston's relationship, whether it is real or fake or somewhere in between, achieves this in spades...

Hope for Electoral Reform in the United Kingdom

Kenneth Bunker | Posted 05.05.2017 | UK Politics
Kenneth Bunker

The 2011 referendum proposing to replace the first-past-the-post (FPTP) voting system with the alternative vote (AV) was the culmination of a long pro...

David Cameron's Spectacular PR Fail Over His Offshore Tax Haven

Tim Jotischky | Posted 09.04.2017 | UK Politics
Tim Jotischky

In his days as corporate affairs director at Carlton Television, David Cameron would doubtless have advised that the cover-up is always more damaging than the original sin of omission.. Mr Cameron said he had "nothing to hide". To which, the obvious response is: 'Why not tell us in the first place?'

The Definitive Ranking Of Rubbish PR April Fools' Day Pitches As Voted For By You

The Huffington Post | Christopher York | Posted 01.04.2016 | UK

Until recently there were two levels to April Fools' Day - the individual pranking their friends, and the media, which had a monopoly on pranking ever...

The (Working) Benefits of Being a Millennial

Carolina Are | Posted 03.02.2017 | UK Universities & Education
Carolina Are

Sure, Millennials have it a lot harder when it comes to making their job count. We will probably have worked 100 jobs by the age of 60, all while still renting a house in the middle of nowhere and commuting to work for hours. But we will also be able to change our job titles to something outlandish and, most importantly, shape our company and its products rather than letting them shape us.

Just Be Evil: Who Cares?

Gavin Devine | Posted 28.01.2017 | UK Politics
Gavin Devine

So: time to shape up. Hiding behind legalistic flummery is not going to be enough. Google needs to be better than that, and to get back to basics: don't be evil, after all.

The Best 'Wrong' Decision I Ever Made...

Chris Ward | Posted 18.01.2017 | UK Tech
Chris Ward

So, FriendsReunited is to close down. Years before I ran charity campaigns, coffee awards, ten marathons, wrote some books and have now got to cycle for GB, I used to work in an office - running my own marketing company.

The Genius of David Bowie

Phil Hall | Posted 14.01.2017 | UK Entertainment
Phil Hall

Bowie was also a public relations genius. He played the media as well as he played his music. As a long-time fan, I find it hard to think of an artist who has used the media more consciously than Bowie.