The Art Of The Anecdote

Alan Edwards | Posted 19.10.2016 | UK
Alan Edwards

The definition of a good PR is often a good storyteller. When I say story, I mean it in the literal sense rather than a tall tale or spin. A story or anecdote done well can convey a message and entertain. Done badly it can be the most mortifying and dull experience. Here are a few thoughts on how to keep attention rapt.

Was David Cameron 'Really Good' For The Country?

Rachel Loughran | Posted 05.10.2016 | UK Politics
Rachel Loughran

The nauseating Trump/Brexit mashup headline, courtesy of the Daily Star, no doubt had many backwards thinking Brexiteers waving their union jack flags and 'Go Home' placards in obvious joy.

The Future Of Content Marketing Is Bright

Laura Collinson | Posted 22.09.2016 | UK
Laura Collinson

The challenge to brands is to harness new technology to build better content that isn't just likeable, but is shareable and unforgettable. To be great storytellers they need to transcend content marketing and be part of the conversation in context, not as a cynical interruption.

Let's Face It: Labour Wouldn't Be in This Mess If We Had PR

Josiah Mortimer | Posted 29.07.2016 | UK Politics
Josiah Mortimer

The party system is in turmoil. And not just after Brexit - although the house of cards now appears to be finally falling down after looking unsteady for some time. It's always risky to pose hypotheticals, but we have to ask ourselves this: would the Labour Party be in its current situation if we had a proportional system...

British Museum's Decision to Renew BP Sponsorship Is Backward-Looking

Elena Polisano | Posted 29.07.2016 | UK Entertainment
Elena Polisano

By waving BP through their doors for another five years, the British Museum and its famous cultural neighbours - the National Portrait Gallery, the Royal Shakespeare Company and the Royal Opera House - have shown a remarkable lack of judgement.

If 'Take Back Control' Is to Mean Anything, We Need PR

Josiah Mortimer | Posted 20.07.2016 | UK Politics
Josiah Mortimer

Today, there's a chance for politicians on all sides to listen to the result of June 23rd, and to deal with the task at hand in these turbulent times. Let's make the phrase 'take back control' really mean something.

If This Was A Movie: What Hiddleswift Teaches Us About Comms Today

Gavin Devine | Posted 08.07.2016 | UK
Gavin Devine

In short, any successful modern brand, whether a showbiz personality, a consumer product or a big corporation, must constantly live out its narrative, stand by its values - and above all keep feeding the beast with more and more content. Swift and Hiddelston's relationship, whether it is real or fake or somewhere in between, achieves this in spades...

Hope for Electoral Reform in the United Kingdom

Kenneth Bunker | Posted 05.05.2016 | UK Politics
Kenneth Bunker

The 2011 referendum proposing to replace the first-past-the-post (FPTP) voting system with the alternative vote (AV) was the culmination of a long pro...

David Cameron's Spectacular PR Fail Over His Offshore Tax Haven

Tim Jotischky | Posted 08.04.2016 | UK Politics
Tim Jotischky

In his days as corporate affairs director at Carlton Television, David Cameron would doubtless have advised that the cover-up is always more damaging than the original sin of omission.. Mr Cameron said he had "nothing to hide". To which, the obvious response is: 'Why not tell us in the first place?'

The Definitive Ranking Of Rubbish PR April Fools' Day Pitches As Voted For By You

The Huffington Post | Christopher York | Posted 01.04.2016 | UK

Until recently there were two levels to April Fools' Day - the individual pranking their friends, and the media, which had a monopoly on pranking ever...

The (Working) Benefits of Being a Millennial

Carolina Are | Posted 05.02.2016 | UK Universities & Education
Carolina Are

Sure, Millennials have it a lot harder when it comes to making their job count. We will probably have worked 100 jobs by the age of 60, all while still renting a house in the middle of nowhere and commuting to work for hours. But we will also be able to change our job titles to something outlandish and, most importantly, shape our company and its products rather than letting them shape us.

Just Be Evil: Who Cares?

Gavin Devine | Posted 28.01.2016 | UK Politics
Gavin Devine

So: time to shape up. Hiding behind legalistic flummery is not going to be enough. Google needs to be better than that, and to get back to basics: don't be evil, after all.

The Best 'Wrong' Decision I Ever Made...

Chris Ward | Posted 19.01.2016 | UK Tech
Chris Ward

So, FriendsReunited is to close down. Years before I ran charity campaigns, coffee awards, ten marathons, wrote some books and have now got to cycle for GB, I used to work in an office - running my own marketing company.

The Genius of David Bowie

Phil Hall | Posted 14.01.2016 | UK Entertainment
Phil Hall

Bowie was also a public relations genius. He played the media as well as he played his music. As a long-time fan, I find it hard to think of an artist who has used the media more consciously than Bowie.

What Makes a Great Media Story?

Janet Murray | Posted 01.12.2015 | UK
Janet Murray

If you're reading this and you work in PR - or would like to get journalists interested in covering your business or brand - next time you go to pitch a story about a new website, merger or product launch, do think about Andy's story. Does your story have heart? If not, is there a story you could tell that does?

Your Personal Brand and How to Enhance It on Social Media

Ginny Paton | Posted 01.12.2015 | UK
Ginny Paton

In December 2013, US communications director Justine Sacco sent a tweet as she boarded a flight: "Going to Africa. Hope I don't get AIDS. Just kidding...

This Wednesday, We Have a Chance to Put PR on the Agenda in Westminster

Josiah Mortimer | Posted 30.11.2015 | UK Politics
Josiah Mortimer

At the crux of the issue is this: multi-party politics is here to stay, but our old-fashioned two-party system can't cope with the choices of modern voters. We clearly need a much fairer voting system.

I'm Offended By the Church of England's Cinema Advert PR Stunt

Paul Blanchard | Posted 23.11.2015 | UK
Paul Blanchard

It wouldn't be Christmas without ads for everything including food, furniture, perfume, toys, Coca-Cola, John Lewis and, of course, the Church of England. Even though we forget between Christmases, the Church of England has a long history of festive ad campaigns and this year's ad is a classic PR stunt.

The Future Of Advertising Will Be Gender Fluid

Philip Ellis | Posted 19.11.2015 | UK
Philip Ellis

Traditional gender roles will play a less prominent role in the lives of consumers over the next ten years, according to predictions made in a recent study. Food and beverage market research firm Canadean's findings suggest that the millennial market is nowhere near as concerned as previous generations with fixed notions of gender or sexuality.

My Number One Tip to All Start-ups

Tom Cridland | Posted 05.11.2015 | UK
Tom Cridland

I have been asked many times what advice I would give other start-ups and it simply boils down to one thing: don't get ripped off. Not everyone will share your vision or think your idea makes sense. If fact, you might even be ridiculed for your product by some (I still remember abuse about my green trousers being hurled out of a taxi window by a middle aged Bristolian man)! This doesn't matter, provided you stick to your guns and hold onto your cash.

An Open Letter to Conservative MPs: No, We Didn't Vote to Keep First Past The Post in 2011

Owen Winter | Posted 01.10.2016 | UK Universities & Education
Owen Winter

AV is not PR and MPs know it. Don't let them weasel their way out of this debate.

How To Be An Expert In Your Field (Even When You Feel Like A Fraud)

Dina Behrman | Posted 27.08.2016 | UK
Dina Behrman

Would you consider yourself to be an expert? I know many of the people I speak to day-to-day would cringe at the idea of calling themselves an expert, and yet they are experts at what they do.

Fair Trade Organic Cocaine and Other Delights From the Dark Net

Steve Loynes | Posted 02.06.2016 | UK Tech
Steve Loynes

Updated morality questions, such as whether it's the webcam girls or the punters that are being manipulated, are easy enough to understand. That the dark net offers a safer way to buy drugs (that'll only be purchased on street corners otherwise) creates far newer moral dilemmas.

The Dark Art of Public Relations Goes Legit

Alan Edwards | Posted 22.05.2016 | UK
Alan Edwards

When I began working in the PR industry - although there were so few of us then you could hardly call it an industry - I never dreamt that the masses ...

Above, Below and on the Line: What's the Best Way to Reach an Audience?

Gavin Devine | Posted 15.05.2016 | UK
Gavin Devine

There are changes afoot that all of us in communications need to confront. So do those who report on our sector. The biggest change of all is the need to stop thinking of competition between television and online, or between above the line and below. We should think instead about collaboration, cooperation and integration, and the significant results that we can achieve together.