What Makes a Great Media Story?

Janet Murray | Posted 01.12.2015 | UK
Janet Murray

If you're reading this and you work in PR - or would like to get journalists interested in covering your business or brand - next time you go to pitch a story about a new website, merger or product launch, do think about Andy's story. Does your story have heart? If not, is there a story you could tell that does?

Your Personal Brand and How to Enhance It on Social Media

Ginny Paton | Posted 01.12.2015 | UK
Ginny Paton

In December 2013, US communications director Justine Sacco sent a tweet as she boarded a flight: "Going to Africa. Hope I don't get AIDS. Just kidding...

This Wednesday, We Have a Chance to Put PR on the Agenda in Westminster

Josiah Mortimer | Posted 30.11.2015 | UK Politics
Josiah Mortimer

At the crux of the issue is this: multi-party politics is here to stay, but our old-fashioned two-party system can't cope with the choices of modern voters. We clearly need a much fairer voting system.

I'm Offended By the Church of England's Cinema Advert PR Stunt

Paul Blanchard | Posted 23.11.2015 | UK
Paul Blanchard

It wouldn't be Christmas without ads for everything including food, furniture, perfume, toys, Coca-Cola, John Lewis and, of course, the Church of England. Even though we forget between Christmases, the Church of England has a long history of festive ad campaigns and this year's ad is a classic PR stunt.

The Future Of Advertising Will Be Gender Fluid

Philip Ellis | Posted 19.11.2015 | UK
Philip Ellis

Traditional gender roles will play a less prominent role in the lives of consumers over the next ten years, according to predictions made in a recent study. Food and beverage market research firm Canadean's findings suggest that the millennial market is nowhere near as concerned as previous generations with fixed notions of gender or sexuality.

My Number One Tip to All Start-ups

Tom Cridland | Posted 05.11.2015 | UK
Tom Cridland

I have been asked many times what advice I would give other start-ups and it simply boils down to one thing: don't get ripped off. Not everyone will share your vision or think your idea makes sense. If fact, you might even be ridiculed for your product by some (I still remember abuse about my green trousers being hurled out of a taxi window by a middle aged Bristolian man)! This doesn't matter, provided you stick to your guns and hold onto your cash.

An Open Letter to Conservative MPs: No, We Didn't Vote to Keep First Past The Post in 2011

Owen Winter | Posted 06.10.2015 | UK Universities & Education
Owen Winter

AV is not PR and MPs know it. Don't let them weasel their way out of this debate.

How To Be An Expert In Your Field (Even When You Feel Like A Fraud)

Dina Behrman | Posted 28.08.2015 | UK
Dina Behrman

Would you consider yourself to be an expert? I know many of the people I speak to day-to-day would cringe at the idea of calling themselves an expert, and yet they are experts at what they do.

Fair Trade Organic Cocaine and Other Delights From the Dark Net

Steve Loynes | Posted 03.06.2015 | UK Tech
Steve Loynes

Updated morality questions, such as whether it's the webcam girls or the punters that are being manipulated, are easy enough to understand. That the dark net offers a safer way to buy drugs (that'll only be purchased on street corners otherwise) creates far newer moral dilemmas.

The Dark Art of Public Relations Goes Legit

Alan Edwards | Posted 26.05.2015 | UK
Alan Edwards

When I began working in the PR industry - although there were so few of us then you could hardly call it an industry - I never dreamt that the masses ...

Above, Below and on the Line: What's the Best Way to Reach an Audience?

Gavin Devine | Posted 19.05.2015 | UK
Gavin Devine

There are changes afoot that all of us in communications need to confront. So do those who report on our sector. The biggest change of all is the need to stop thinking of competition between television and online, or between above the line and below. We should think instead about collaboration, cooperation and integration, and the significant results that we can achieve together.

Thomas Cook and the Art of Saying 'Sorry'

Paul Blanchard | Posted 18.05.2015 | UK
Paul Blanchard

A family has suffered an unbearable loss and Thomas Cook is teetering on the edge of destruction. This is not a situation that will disappear for either side. The only way to try to rebuild Thomas Cook's reputation at this point is to come clean; for the CEO to stand up and say I made a terrible mistake. I am very sorry. And resign.

Getting Positive PR for Your Project Is Simpler Than You Think

Pavla Kopecna | Posted 14.05.2015 | UK
Pavla Kopecna

If you've recently launched your own project, you'll know how important it is to reach the right kind of audience, and that one way to achieve this is through exposure in the media. As a publicist, a lot of people approach me with the basic question, "how can I get good PR for my project?" The answer is simpler than you might think.

Budgets Are About a Message, Not the Maths

Melissa Davis | Posted 24.05.2015 | UK Politics
Melissa Davis

Prime minister David Cameron - First Lord of the Treasury - may be the government's PR man by background, but the Budget, the most high stakes public relations event in the politics calendar, is entrusted to the Chancellor of the Exchequer.

What the Heck Is PR, Anyway?

Claire Mitchell | Posted 16.05.2015 | UK Lifestyle
Claire Mitchell

You've heard people talking about PR, 'oooh you MUST use PR in your marketing' or 'I'm going to outsource my PR' but what does it even mean? PR is public relations. Which still doesn't really mean anything.

War on the Poor, War on the Majority: 2+2=5, We're Electioneering

Christian Garland | Posted 10.05.2015 | UK Politics
Christian Garland

The war on the poor aka 'welfare reform' is being waged with that much more ferocity and that much more cynicism in the weeks up to the General Electi...

We Create Fame - Want to Join Us?

Philip Trippenbach | Posted 14.04.2015 | UK Universities & Education
Philip Trippenbach

You've probably never heard of the company I work for. But our product is all around you. In fact, it's inside you. We make ideas, and we put them in people's heads. Essentially, we create fame.

To Kill a Mockingbird and the Humanity of PR and Marketing

Jonathan Welsh | Posted 06.04.2015 | UK Tech
Jonathan Welsh

It is no reverse anachronism to state that Harper Lee did not need to undertake an SEO campaign to boost amazon rankings of her novel in the past 15 years, and there's no content marketing case study from 1955.

Could Bloggers Help You Sell That Mug? Exploring the Relationship Between Bloggers and Marketing

Rose Sgueglia | Posted 31.03.2015 | UK Lifestyle
Rose Sgueglia

I have met bloggers who posted lazy, no content reviews and I have met bloggers who took reviews like professionals, working on the content as much as the design; building a long-lasting relationship with the PR; and being, consequently, involved in any future campaigns.

Is Taylor Swift the Best Person at PR - Like, Ever?

Gavin Devine | Posted 17.03.2015 | UK Entertainment
Gavin Devine

Another day another PR triumph for the US pop star Taylor Swift. By the simple expedient of writing a cheque for £1300 to help a fan pay off her student loans, Taylor has again secured wall-to-wall positive coverage in the US, the UK and around the world.

Is PR the Master of the Media, or Are We All?

Adam Stones | Posted 07.02.2015 | UK
Adam Stones

'The internet and social media have empowered the PR trade and freed it from subservience to the news media.' This was the provocative starting point for an RSA debate recently, which also asked what this premise meant for the future of journalism and, more importantly, the future of public interest.

Don't Believe the Hype: Do Emerging Technologies Fall Foul of Their Own PR?

Alexandra Gerrity | Posted 25.01.2015 | UK Tech
Alexandra Gerrity

'Hype' might be more likely built up around the latest boyband, but many emerging technologies also rely on good marketing to bring in investment and support. Science might not get the queues (apart from the Apple store) but in the same way Apple has fumbled with the iPhone 6, many technologies are subject to a major backlash.

How Brands Are Making Social Media a Meaningless Buzzword

Ehsan Khodarahmi | Posted 05.12.2014 | UK
Ehsan Khodarahmi

Social media is increasingly becoming meaningless as a buzzword used by many business and organisations. Social media cannot do magic for businesses if they fail to fulfil their customers' expectations in a timely manner.

Why You're Not Going to Quit Facebook

Jonathan Welsh | Posted 30.11.2014 | UK Tech
Jonathan Welsh

While there's no doubting the importance of local print media, social media is making its way into a position of more influence locally and brands need to be ready to adapt as competition for consumer time intensifies. The data shows that producing content which can be tailored for local audiences has a better chance of building trust in a brand.

Business Development Must Be Everyone's Concern

Sara Benwell | Posted 28.11.2014 | UK
Sara Benwell

I've recently noticed two key trends in communications. Firstly, more agencies seem to be either hiring a specific person responsible for business development or relying more heavily on 'pitch' teams, and secondly, I've seen more companies asking for reassurance in new business meetings, that the team that they see is the one they will be working with...