'The internet and social media have empowered the PR trade and freed it from subservience to the news media.' This was the provocative starting point for an RSA debate recently, which also asked what this premise meant for the future of journalism and, more importantly, the future of public interest.
'Hype' might be more likely built up around the latest boyband, but many emerging technologies also rely on good marketing to bring in investment and support. Science might not get the queues (apart from the Apple store) but in the same way Apple has fumbled with the iPhone 6, many technologies are subject to a major backlash.
While there's no doubting the importance of local print media, social media is making its way into a position of more influence locally and brands need to be ready to adapt as competition for consumer time intensifies. The data shows that producing content which can be tailored for local audiences has a better chance of building trust in a brand.
I've recently noticed two key trends in communications. Firstly, more agencies seem to be either hiring a specific person responsible for business development or relying more heavily on 'pitch' teams, and secondly, I've seen more companies asking for reassurance in new business meetings, that the team that they see is the one they will be working with...
HD Personality is built to help businesses and organisations deliver customer expectations; what should lead to customer experience and ultimately customer retention... almost all the resources allocated to re-branding exercises, crisis management and PR can be saved; if brands practiced honesty and directness in their communications.
Everything's a marketing opportunity. Our existence is only a chance to prove how brilliant we are, and to congratulate our mates for their brilliance too... The fact is, the more we PR our lives online, the more isolated we become. With every 'Ibiza. Done' status update we move further and further away from meaningful relationships with our families, friends and lovers.
Communications is a broad church these days, but media relations will always be part of the mix. Fortunately, it doesn't have to be a battle and, quite frankly, it shouldn't be. Both Peston and Cohen suggest that they see PRs as guard dogs, preventing them access to spokespeople and stories. In my opinion, if we are doing that it's bad media relations.
It's a mixed bag of beautiful and not so beautiful people, deals, schmoozing, ego inflating, celebrity spotting and awards, with one of the chicest backdrops in the world. A global telecoms client of mine recently laughed as he found the fact there was a multi million pound festival built around people congratulating themselves for being brilliant, was quite absurd!
Sky-rocketing tuition fees and their relative value in a difficult job market remains the subject of heated debate for students both within the UK and outside of it. Locally and abroad, graduates are faced with the decision to continue their post-graduate education to build up a more attractive CV...
Once you've made it through the development phase and hired your team - you certainly feel you're ready to get out there and sell your product or service. But how exactly do you get the word out? I've found that many entrepreneurs struggle with this. It's important to remember that marketing and PR is not an afterthought to your business plan. Marketing and good PR is essential for the success of any business. It may not matter how great the product or service you are offering is if nobody knows about it.
The FT article on Monday by Emma Jacobs 'Publicity is free with no PRs' about the value or otherwise that PR professionals bring to their clients, was an entertaining read. But whether it painted an accurate picture of the usefulness of PR and communications, or even reflected a widely held opinion, is a different matter.
The PR agency model is dying - but a shiny new type of PR is emerging; one that will flex to meet the demands of the digital age. More and more PR professionals are going solo, not just here but globally, and over the next ten years it's going to be these independent consultants, rather than the big agencies, who will - like me - be standing behind the most powerful people in the world.
If you wish to become a marketer, you will need two things: qualifications and experience. Marketing is not something that you can learn from textbooks. You need to develop logical thinking, practical skills, networking skills, negotiating skills and creative thinking, all of which comes with experience...