There are changes afoot that all of us in communications need to confront. So do those who report on our sector. The biggest change of all is the need to stop thinking of competition between television and online, or between above the line and below. We should think instead about collaboration, cooperation and integration, and the significant results that we can achieve together.
A family has suffered an unbearable loss and Thomas Cook is teetering on the edge of destruction. This is not a situation that will disappear for either side. The only way to try to rebuild Thomas Cook's reputation at this point is to come clean; for the CEO to stand up and say I made a terrible mistake. I am very sorry. And resign.
If you've recently launched your own project, you'll know how important it is to reach the right kind of audience, and that one way to achieve this is through exposure in the media. As a publicist, a lot of people approach me with the basic question, "how can I get good PR for my project?" The answer is simpler than you might think.
'The internet and social media have empowered the PR trade and freed it from subservience to the news media.' This was the provocative starting point for an RSA debate recently, which also asked what this premise meant for the future of journalism and, more importantly, the future of public interest.
'Hype' might be more likely built up around the latest boyband, but many emerging technologies also rely on good marketing to bring in investment and support. Science might not get the queues (apart from the Apple store) but in the same way Apple has fumbled with the iPhone 6, many technologies are subject to a major backlash.
While there's no doubting the importance of local print media, social media is making its way into a position of more influence locally and brands need to be ready to adapt as competition for consumer time intensifies. The data shows that producing content which can be tailored for local audiences has a better chance of building trust in a brand.
I've recently noticed two key trends in communications. Firstly, more agencies seem to be either hiring a specific person responsible for business development or relying more heavily on 'pitch' teams, and secondly, I've seen more companies asking for reassurance in new business meetings, that the team that they see is the one they will be working with...
HD Personality is built to help businesses and organisations deliver customer expectations; what should lead to customer experience and ultimately customer retention... almost all the resources allocated to re-branding exercises, crisis management and PR can be saved; if brands practiced honesty and directness in their communications.
Everything's a marketing opportunity. Our existence is only a chance to prove how brilliant we are, and to congratulate our mates for their brilliance too... The fact is, the more we PR our lives online, the more isolated we become. With every 'Ibiza. Done' status update we move further and further away from meaningful relationships with our families, friends and lovers.
Communications is a broad church these days, but media relations will always be part of the mix. Fortunately, it doesn't have to be a battle and, quite frankly, it shouldn't be. Both Peston and Cohen suggest that they see PRs as guard dogs, preventing them access to spokespeople and stories. In my opinion, if we are doing that it's bad media relations.
It's a mixed bag of beautiful and not so beautiful people, deals, schmoozing, ego inflating, celebrity spotting and awards, with one of the chicest backdrops in the world. A global telecoms client of mine recently laughed as he found the fact there was a multi million pound festival built around people congratulating themselves for being brilliant, was quite absurd!