We are a long way from perfection, or even satisfaction on press standards and press regulation. What distinguishes the non-appearance of the Whittingdale story is that many feel it is the exception and not the rule. That is the challenge for IPSO and the industry. Whether the current Secretary of State will be around to pass judgement on them is another matter.
As much some who live in the post-Leveson era are unkind to the newspapers and pour scorn upon them for bias, sensationalism and selective reporting - they are still worth defending. There is something relaxing about a newspaper in the way that it requires our undivided attention to use properly because when devouring news online we can become distracted by texts, tweets, pop-ups and other modern day nuisances.
Only in the past couple of years have the rise of digital networks really facilitated the internationalisation of press... Not only are consumers reading online newspapers in growing numbers, but interestingly, their primary online newspaper is increasingly likely to be based in a country other than their own.
If you think this is only a Scottish issue, you'd be wrong. On 21st of June 50000 anti-austerity marchers hit the streets of London and the BBC didn't produce a single word about it. By contrast in 2011 a pro-Austerity march by the Tax Payers Alliance which totalled 350 people was covered in detail. It's not only our BBC that is at fault here - it's your BBC too.
David Cameron understands the power of images over words in government policy such as the introduction of pictures of disease on cigarette packets, he knows how advertising works and he cannot feign ignorance of the daily conditioning impact of Page 3 and other similar sexualised images of women in the U.K. tabloids.
The Daily Mail's attack on Ralph Miliband is so preposterous that there must be a hidden motive behind it. But what? One is that it is based on anti-semitism. That would put the Mail in the same category as Hitler who defined a Jew as anyone with one Jewish grandparent - nothing to do with faith and purely according to their birth.
Editors, we hear, are filing one by one through the door of Downing Street, bending the prime minister's ear about royal charters and press regulators. You must do something, they warn him, or there will be an impasse, a stalemate. They are wrong. There is no impasse; there is a process. Lord Justice Leveson foresaw that some editors and proprietors would stubbornly resist change and he made provision for this.
The Media Reform Coalition are pressing for something Curran refers to as the "elephant in the room". A 15 percent cap on cross-media ownership, giving up 20 percent of any given news market to public service obligations, and in the case of the 15 percent threshold, diluting share ownership to further undermine the power of publishers.
There has always been comms. There has always been public affairs. There has always been PR. There has always been spin. Read the bible for heaven's sake. What is new is not spin but the reality of a globalized media age, an information economy, a world where technology is accelerating the pace of change on an exponential basis.