Fortunately I hadn't been arrested or sentenced to some jail-time for piracy on the Swedish seas, I was here by choice. I was to be part of a digital boot-camp where I would be joined by some of the world's top marketing talent that would be taught how to bring together product, technology and media.
Back in the late 1970s Apple was one such example. The arrival of a new generation of Intel and Motorola chips in the 1970s prompted a wave of 'homebrew' garage startups/hobbyists to tinker with personal computers. Until then computers had been large, corporate machines, and geeks were enthralled by the possibilities of 'personal' computing.