Programmatic

Programmatic TV: Are We Missing The Point?

Michael Greene | Posted 27.01.2017 | UK Tech
Michael Greene

As an American who just spent my second Christmas in the UK, I find it fascinating that for Brits, TV is as essential to the holiday season as eating, drinking and exchanging gifts. In an age of cross-platform viewing, it's perhaps the one time of year that households come together and watch TV in the good, old fashioned linear way. But for how long?

Does Your Brand Speak Emoji?

Jon Buss | Posted 09.03.2017 | UK Tech
Jon Buss

Can a little yellow face with tears of mirth rolling down its cheeks really be considered not just a word, but the word that best summarises communication in the year 2015?

How Smart Technology Is Helping Publishers Regain What They Lost to the Internet (Part II)

Will Bancroft | Posted 28.04.2015 | UK Tech
Will Bancroft

Marketers have understood that not all social sharers are created equal. Within a publisher's flow of social traffic, there is typically a hardcore of fans. But who constitutes this hard core? And, how hardcore are they?