Public Relations

Farewell To The Mooch

Professor Kevin Morrell | Posted 03.08.2017 | UK Politics
Professor Kevin Morrell

Whether he did so intentionally or not, the Mooch ended up serving this purpose. A flamboyant series of distractions and excesses, he was the tweet made flesh. Either side of a cataclysmic defeat on health care, the Mooch relentlessly sucked up attention, as well as unsettling those perceived to be disloyal in the Trump camp.

If Jay Rayner voms on your reputation

Melissa Davis | Posted 14.04.2017 | UK
Melissa Davis

I'm taking a break for Easter and in doing so finding more time to read reviews and other lighter bits of news. Whilst cracking open the Campari I took a sharp intake of breath to observe the PR disaster for a famous hotel that is restaurant critic Jay Rayner's latest review for the Observer.

Regrets? We're Getting A Few

Fiona Hotston Moore | Posted 13.04.2017 | UK
Fiona Hotston Moore

A vintage week, then, for connoisseurs of the public apology. The head of a major airline regrets the violent ejection of a passenger, and the White H...

If You're Selling To Me Be Honest And Please Tell Me Who You Are!

Helen Westgate | Posted 14.03.2017 | UK
Helen Westgate

So to all those 'friends' seeking to sell me products at social events, if you really must do this you will have much more success if you suggest a darts night or a day at the races! But just let me know at the outset that you want to sell me something. I'm actually happy to be sold to, I just feel confused when an emotional dialogue culminates in presenting me with a pot of face cream.

Why We Should Be Wary Of The Panic Around Fake News

Dr Paul Elmer | Posted 08.03.2017 | UK
Dr Paul Elmer

The current fuss plays straight into the hands of politicians who may claim to be targeting fake news, but act in ways that restrict legitimate free reporting, and deny its proper democratic function. That would leave us all the poorer. Even as a former journalist and government PR man, even as a fed up, but occasionally entertained reader, I'll put up with a bit of fake news. It's a free country, and I'd like it to stay that way.

The Real PR Challenge For The Oscars Is 2018

Helen Westgate | Posted 02.03.2017 | UK
Helen Westgate

This week's onstage shenanigans at the Oscars were a complete PR nightmare, from the logistical mistakes of the wrong Best Film envelope ending up in ...

Say Something Memorable - A PR Challenge For Any Personality

Helen Westgate | Posted 27.02.2017 | UK
Helen Westgate

As a PR I have worked with a wide range of personalities, from CEOs to academics, entrepreneurs and inventors to soap stars. One thing never changes -...

The PR Challenge Of Email And #BrandBeckham

Helen Westgate | Posted 16.02.2017 | UK Entertainment
Helen Westgate

Now we all know that David Beckham desperately wants a knighthood courtesy of his leaked emails. Hundreds of media articles around the world have meti...

Dear John: How Taylor Swift's PR Juggernaut Lost Its Way

Gavin Devine | Posted 06.02.2017 | UK Entertainment
Gavin Devine

The way Taylor Swift got to the top was by coming across as incredibly grounded and honest: super-talented but still the girl next door. The reason she lost her way was because she started hanging out with models and film stars and drifting away from her roots.

Macedonian Food Is A Hidden Gem And Deserves More Recognition

Lishai Kaufer | Posted 20.01.2017 | UK Lifestyle
Lishai Kaufer

Influenced by the Balkan palate, boasting characteristics of Mediterranean and Middle Eastern influences, and reaping quality produce from its rich soil, Macedonian food is bursting with flavour and diversity. Yet with all this, it remains humble and honest.

The Art Of The Anecdote

Alan Edwards | Posted 19.10.2016 | UK
Alan Edwards

The definition of a good PR is often a good storyteller. When I say story, I mean it in the literal sense rather than a tall tale or spin. A story or anecdote done well can convey a message and entertain. Done badly it can be the most mortifying and dull experience. Here are a few thoughts on how to keep attention rapt.

Hillary Clinton's Team Needs To Act - Fast

Paul Blanchard | Posted 13.09.2016 | UK Politics
Paul Blanchard

Herein lies the problem in this case. Hillary's PR team have all the facts. They know her medical history and they know that this kind of collapse may well be a possibility at any time. So why didn't they have a proper statement ready? But more than this, why have they left it so long, many months, to really tackle the growing questions about Mrs Clinton's health?

Speak Now: Women, the Media and PR

Gavin Devine | Posted 20.04.2017 | UK Politics
Gavin Devine

Amongst the most interesting stats of the past week or so were those produced by online publication Polygraph revealing just how underrepresented wome...

David Cameron's Spectacular PR Fail Over His Offshore Tax Haven

Tim Jotischky | Posted 09.04.2017 | UK Politics
Tim Jotischky

In his days as corporate affairs director at Carlton Television, David Cameron would doubtless have advised that the cover-up is always more damaging than the original sin of omission.. Mr Cameron said he had "nothing to hide". To which, the obvious response is: 'Why not tell us in the first place?'

Face It: In 2016, You Just Can't Spin Disability Cuts

Paul Blanchard | Posted 23.03.2017 | UK Politics
Paul Blanchard

PR is the bedrock on which our government is built. It's right at the heart of the way it operates. We have never had a more media-savvy government or PR-aware leadership. So why did they think they could spin their way around the Personal Independence Payment (PIP) disability cuts? To understand why they truly believed that the great British people would swallow the proposed PIP cuts you need to go back in time. Quite a long way.

Stop Trolling on International Women's Day

Melissa Davis | Posted 09.03.2017 | UK Tech
Melissa Davis

Have you ever been trolled for vaguely feminist views on Twitter? If you haven't then, regardless of whether you're male or female, all you have to do to see what it feels like is use a hashtag such as #everydaysexism in one of your tweets and the trolls will come to you.

Is Football About to Eat Itself?

Tim Jotischky | Posted 08.03.2017 | UK Sport
Tim Jotischky

If the Champions League it is to remain the pinnacle of European football it must find room for the likes of Leicester City and give the giants of the game a bloody nose from time to time by expelling them to the eternal darkness of Thursday night football.

Will Britain's New National Newspaper Survive?

Tim Jotischky | Posted 01.03.2017 | UK
Tim Jotischky

According to Fox, it will be targeting "women and men". Teased by John Humphrys about this, he said his words were deliberately chosen to indicate an emphasis on targeting female readers. There's another paper already doing that. It's called the Daily Mail. It doesn't believe in a good news agenda. It loves being bitchy. It's also doing rather well. Let battle commence.

Video is Driving the Increase in Social Sharing: How to Get Involved

Melissa Davis | Posted 22.02.2017 | UK Tech
Melissa Davis

Have you noticed that you can now add video to virtually every social platform? Both Instagram and Twitter have added it where previously only stills were an option and although there are time limits on the videos that you can upload to these platforms, it's these snippets that are getting the most likes and shares.

Are We Out of the Woods? PR After 2016

Gavin Devine | Posted 21.02.2017 | UK
Gavin Devine

Like so many folk involved in corporate communications - or in any business sector, really - I marked the start of the year by laying out a few though...

Stepping From Behind the Camera

Alan Edwards | Posted 27.01.2017 | UK Entertainment
Alan Edwards

On a particularly busy day, one of the crew explained to me that making a TV programme was a little bit like giving birth. Nine months of hard work with a wonderful sense of achievement and happiness at the end. They weren't wrong.

The Genius of David Bowie

Phil Hall | Posted 14.01.2017 | UK Entertainment
Phil Hall

Bowie was also a public relations genius. He played the media as well as he played his music. As a long-time fan, I find it hard to think of an artist who has used the media more consciously than Bowie.

Corporate Communications in 2016: Monkeys on Our Backs?

Gavin Devine | Posted 04.01.2017 | UK
Gavin Devine

Back to work today, and the Christmas and New Year break is already fading into memory. Like many people I took the opportunity, amongst the turkey and the tinsel, to look back at 2015, and look ahead to the Year of the Monkey. That brought into focus for me a number of issues facing the communications sector.

Women in Business Q&A: Laura Hall, US Managing Director, M&C Saatchi PR

Laura Dunn | Posted 30.11.2016 | UK
Laura Dunn

Laura Hall, US Managing Director at M&C Saatchi PR, has enjoyed a near 25 year consumer public relations career helping shape the great stories brands...

My Number One Tip to All Start-ups

Tom Cridland | Posted 04.11.2016 | UK
Tom Cridland

I have been asked many times what advice I would give other start-ups and it simply boils down to one thing: don't get ripped off. Not everyone will share your vision or think your idea makes sense. If fact, you might even be ridiculed for your product by some (I still remember abuse about my green trousers being hurled out of a taxi window by a middle aged Bristolian man)! This doesn't matter, provided you stick to your guns and hold onto your cash.