Public Relations

Speak Now: Women, the Media and PR

Gavin Devine | Posted 20.04.2016 | UK Politics
Gavin Devine

Amongst the most interesting stats of the past week or so were those produced by online publication Polygraph revealing just how underrepresented wome...

David Cameron's Spectacular PR Fail Over His Offshore Tax Haven

Tim Jotischky | Posted 08.04.2016 | UK Politics
Tim Jotischky

In his days as corporate affairs director at Carlton Television, David Cameron would doubtless have advised that the cover-up is always more damaging than the original sin of omission.. Mr Cameron said he had "nothing to hide". To which, the obvious response is: 'Why not tell us in the first place?'

Face It: In 2016, You Just Can't Spin Disability Cuts

Paul Blanchard | Posted 22.03.2016 | UK Politics
Paul Blanchard

PR is the bedrock on which our government is built. It's right at the heart of the way it operates. We have never had a more media-savvy government or PR-aware leadership. So why did they think they could spin their way around the Personal Independence Payment (PIP) disability cuts? To understand why they truly believed that the great British people would swallow the proposed PIP cuts you need to go back in time. Quite a long way.

Stop Trolling on International Women's Day

Melissa Davis | Posted 08.03.2016 | UK Tech
Melissa Davis

Have you ever been trolled for vaguely feminist views on Twitter? If you haven't then, regardless of whether you're male or female, all you have to do to see what it feels like is use a hashtag such as #everydaysexism in one of your tweets and the trolls will come to you.

Is Football About to Eat Itself?

Tim Jotischky | Posted 08.03.2016 | UK Sport
Tim Jotischky

If the Champions League it is to remain the pinnacle of European football it must find room for the likes of Leicester City and give the giants of the game a bloody nose from time to time by expelling them to the eternal darkness of Thursday night football.

Will Britain's New National Newspaper Survive?

Tim Jotischky | Posted 29.02.2016 | UK
Tim Jotischky

According to Fox, it will be targeting "women and men". Teased by John Humphrys about this, he said his words were deliberately chosen to indicate an emphasis on targeting female readers. There's another paper already doing that. It's called the Daily Mail. It doesn't believe in a good news agenda. It loves being bitchy. It's also doing rather well. Let battle commence.

Video is Driving the Increase in Social Sharing: How to Get Involved

Melissa Davis | Posted 23.02.2016 | UK Tech
Melissa Davis

Have you noticed that you can now add video to virtually every social platform? Both Instagram and Twitter have added it where previously only stills were an option and although there are time limits on the videos that you can upload to these platforms, it's these snippets that are getting the most likes and shares.

Are We Out of the Woods? PR After 2016

Gavin Devine | Posted 22.02.2016 | UK
Gavin Devine

Like so many folk involved in corporate communications - or in any business sector, really - I marked the start of the year by laying out a few though...

Stepping From Behind the Camera

Alan Edwards | Posted 28.01.2016 | UK Entertainment
Alan Edwards

On a particularly busy day, one of the crew explained to me that making a TV programme was a little bit like giving birth. Nine months of hard work with a wonderful sense of achievement and happiness at the end. They weren't wrong.

The Genius of David Bowie

Phil Hall | Posted 14.01.2016 | UK Entertainment
Phil Hall

Bowie was also a public relations genius. He played the media as well as he played his music. As a long-time fan, I find it hard to think of an artist who has used the media more consciously than Bowie.

Corporate Communications in 2016: Monkeys on Our Backs?

Gavin Devine | Posted 05.01.2016 | UK
Gavin Devine

Back to work today, and the Christmas and New Year break is already fading into memory. Like many people I took the opportunity, amongst the turkey and the tinsel, to look back at 2015, and look ahead to the Year of the Monkey. That brought into focus for me a number of issues facing the communications sector.

Women in Business Q&A: Laura Hall, US Managing Director, M&C Saatchi PR

Laura Dunn | Posted 30.11.2015 | UK
Laura Dunn

Laura Hall, US Managing Director at M&C Saatchi PR, has enjoyed a near 25 year consumer public relations career helping shape the great stories brands...

My Number One Tip to All Start-ups

Tom Cridland | Posted 05.11.2015 | UK
Tom Cridland

I have been asked many times what advice I would give other start-ups and it simply boils down to one thing: don't get ripped off. Not everyone will share your vision or think your idea makes sense. If fact, you might even be ridiculed for your product by some (I still remember abuse about my green trousers being hurled out of a taxi window by a middle aged Bristolian man)! This doesn't matter, provided you stick to your guns and hold onto your cash.

Day 1 at WebSummit

Steve Loynes | Posted 04.11.2015 | UK Tech
Steve Loynes

"It's like science fiction is about to happen," said one of the stutterers on the main stage. It may not be that elegant, but it's true.

PR Is All About Stamina

Alan Edwards | Posted 30.09.2015 | UK
Alan Edwards

When people ask me what it takes to be a successful PR they are always surprised when I respond stamina. But it just isn't a 9 to 5 world. You need to be able to work in different time zones - those of different continents as well as those of different clients! So my advice to aspiring PR's - hit the gym!

A week in Tech PR (w/c 21 Sept)

Steve Loynes | Posted 29.09.2015 | UK Tech
Steve Loynes

Mainstream media, and the general public, need to better understand technology and view it in the context of the physical world. For all the hysteria around online threats, imagine if smartphones, tablets and laptops were as dangerous as cigarettes or alcohol.

How To Be An Expert In Your Field (Even When You Feel Like A Fraud)

Dina Behrman | Posted 28.08.2015 | UK
Dina Behrman

Would you consider yourself to be an expert? I know many of the people I speak to day-to-day would cringe at the idea of calling themselves an expert, and yet they are experts at what they do.

The Dark Art of Public Relations Goes Legit

Alan Edwards | Posted 22.05.2016 | UK
Alan Edwards

When I began working in the PR industry - although there were so few of us then you could hardly call it an industry - I never dreamt that the masses ...

The Key to Winning This Election Will Be to Fake Authenticity

Grant Feller | Posted 20.05.2015 | UK Politics
Grant Feller

Instead of telling that story, Miliband wants to pretend to be someone else. Someone 'more' normal. Yet he doesn't have the wherewithal to fake it. Crucially - and he hasn't realised this yet - he doesn't have the need to, either. His real persona is a more trustworthy vote-winner than his fake one.

What the Heck Is PR, Anyway?

Claire Mitchell | Posted 16.05.2015 | UK Lifestyle
Claire Mitchell

You've heard people talking about PR, 'oooh you MUST use PR in your marketing' or 'I'm going to outsource my PR' but what does it even mean? PR is public relations. Which still doesn't really mean anything.

Attack HSBC for Tax Evasion - But Not the Clients Who Accept Their Cash

Grant Feller | Posted 08.05.2015 | UK
Grant Feller

Oborne is right that HSBC's behaviour in helping clients avoid tax was shameful (if not illegal) but he's wrong that the Telegraph's response was just as shameful or immoral. If you're a cynic like me, you might view it as not terribly unusual. And you might wonder how interested the newspaper's readers will be once the story has died down.

Could Your Story Change Someone's Life?

Mindy Gibbins-Klein | Posted 12.04.2015 | UK Lifestyle
Mindy Gibbins-Klein

When we feel passionate about our subject and have something important to share, we want the whole world to know about it. I can't tell you how many times aspiring authors have said to me that the most important thing for them is to get their book into as many hands as possible.

Does the PR Industry Suffer from Hypocrisy?

Sabrina Lynch | Posted 08.04.2015 | UK
Sabrina Lynch

Why is there such an unwillingness or lack of proactive effort to move with the times? If you pride yourself on developing relevant brand-marketing strategies, it's crucial to diversify the PR employee roster.

Is It Unethical to Use a 'Ghost-blogger'?

Mark Hillary | Posted 30.03.2015 | UK Tech
Mark Hillary

I have a golden rule with all my clients for whom I do this kind of work. I will never engage in a conversation with anyone online using a named social media account and pretending to be that person.

PR Winners and Losers of 2014

Phil Hall | Posted 18.02.2015 | UK
Phil Hall

From the slick 'Yes' campaign that almost delivered a sensational victory in the Scottish independence referendum to the embarrassing spectacle of Ed Miliband's attempt to eat a bacon sandwich, 2014 has demonstrated the increasing importance of presenting the right image. But who were the biggest PR winners and losers of the year?