Public Relations

PR Is All About Stamina

Alan Edwards | Posted 30.09.2015 | UK
Alan Edwards

When people ask me what it takes to be a successful PR they are always surprised when I respond stamina. But it just isn't a 9 to 5 world. You need to be able to work in different time zones - those of different continents as well as those of different clients! So my advice to aspiring PR's - hit the gym!

A week in Tech PR (w/c 21 Sept)

Steve Loynes | Posted 29.09.2015 | UK Tech
Steve Loynes

Mainstream media, and the general public, need to better understand technology and view it in the context of the physical world. For all the hysteria around online threats, imagine if smartphones, tablets and laptops were as dangerous as cigarettes or alcohol.

How To Be An Expert In Your Field (Even When You Feel Like A Fraud)

Dina Behrman | Posted 28.08.2015 | UK
Dina Behrman

Would you consider yourself to be an expert? I know many of the people I speak to day-to-day would cringe at the idea of calling themselves an expert, and yet they are experts at what they do.

The Dark Art of Public Relations Goes Legit

Alan Edwards | Posted 26.05.2015 | UK
Alan Edwards

When I began working in the PR industry - although there were so few of us then you could hardly call it an industry - I never dreamt that the masses ...

The Key to Winning This Election Will Be to Fake Authenticity

Grant Feller | Posted 20.05.2015 | UK Politics
Grant Feller

Instead of telling that story, Miliband wants to pretend to be someone else. Someone 'more' normal. Yet he doesn't have the wherewithal to fake it. Crucially - and he hasn't realised this yet - he doesn't have the need to, either. His real persona is a more trustworthy vote-winner than his fake one.

What the Heck Is PR, Anyway?

Claire Mitchell | Posted 16.05.2015 | UK Lifestyle
Claire Mitchell

You've heard people talking about PR, 'oooh you MUST use PR in your marketing' or 'I'm going to outsource my PR' but what does it even mean? PR is public relations. Which still doesn't really mean anything.

Attack HSBC for Tax Evasion - But Not the Clients Who Accept Their Cash

Grant Feller | Posted 08.05.2015 | UK
Grant Feller

Oborne is right that HSBC's behaviour in helping clients avoid tax was shameful (if not illegal) but he's wrong that the Telegraph's response was just as shameful or immoral. If you're a cynic like me, you might view it as not terribly unusual. And you might wonder how interested the newspaper's readers will be once the story has died down.

Could Your Story Change Someone's Life?

Mindy Gibbins-Klein | Posted 12.04.2015 | UK Lifestyle
Mindy Gibbins-Klein

When we feel passionate about our subject and have something important to share, we want the whole world to know about it. I can't tell you how many times aspiring authors have said to me that the most important thing for them is to get their book into as many hands as possible.

Does the PR Industry Suffer from Hypocrisy?

Sabrina Lynch | Posted 08.04.2015 | UK
Sabrina Lynch

Why is there such an unwillingness or lack of proactive effort to move with the times? If you pride yourself on developing relevant brand-marketing strategies, it's crucial to diversify the PR employee roster.

Is It Unethical to Use a 'Ghost-blogger'?

Mark Hillary | Posted 30.03.2015 | UK Tech
Mark Hillary

I have a golden rule with all my clients for whom I do this kind of work. I will never engage in a conversation with anyone online using a named social media account and pretending to be that person.

PR Winners and Losers of 2014

Phil Hall | Posted 18.02.2015 | UK
Phil Hall

From the slick 'Yes' campaign that almost delivered a sensational victory in the Scottish independence referendum to the embarrassing spectacle of Ed Miliband's attempt to eat a bacon sandwich, 2014 has demonstrated the increasing importance of presenting the right image. But who were the biggest PR winners and losers of the year?

Is PR the Master of the Media, or Are We All?

Adam Stones | Posted 07.02.2015 | UK
Adam Stones

'The internet and social media have empowered the PR trade and freed it from subservience to the news media.' This was the provocative starting point for an RSA debate recently, which also asked what this premise meant for the future of journalism and, more importantly, the future of public interest.

Business Development Must Be Everyone's Concern

Sara Benwell | Posted 28.11.2014 | UK
Sara Benwell

I've recently noticed two key trends in communications. Firstly, more agencies seem to be either hiring a specific person responsible for business development or relying more heavily on 'pitch' teams, and secondly, I've seen more companies asking for reassurance in new business meetings, that the team that they see is the one they will be working with...

Banking on PR - Driving Footfall for New Banks

Lisa Elliott | Posted 11.11.2014 | UK
Lisa Elliott

Earlier this year the Financial Conduct Authority (FCA) confirmed that 29 firms had applied for authorisation to become banks in the UK. This was a direct result of the regulator relaxing rules last year for new banking entrants so that it would be easier for firms to become banks, and helping to bolster competition in the market place at the same time.

HD Personality Is the Future of Brand Leadership

Ehsan Khodarahmi | Posted 27.09.2014 | UK Tech
Ehsan Khodarahmi

HD Personality is built to help businesses and organisations deliver customer expectations; what should lead to customer experience and ultimately customer retention... almost all the resources allocated to re-branding exercises, crisis management and PR can be saved; if brands practiced honesty and directness in their communications.

How PR Ruined My Life, and Yours Too, Probably

Katie Beswick | Posted 13.09.2014 | UK Lifestyle
Katie Beswick

Everything's a marketing opportunity. Our existence is only a chance to prove how brilliant we are, and to congratulate our mates for their brilliance too... The fact is, the more we PR our lives online, the more isolated we become. With every 'Ibiza. Done' status update we move further and further away from meaningful relationships with our families, friends and lovers.

The War On Truth: Journalists Vs PRs

Paul Blanchard | Posted 06.09.2014 | UK
Paul Blanchard

he press will always be vitally important in PR, but they're just not as important as the public. And today, if PR clients want to reach the public they don't necessarily need to go through a journalist to do it.

Enough of the Hacks vs. Flacks

Sara Benwell | Posted 29.08.2014 | UK
Sara Benwell

Communications is a broad church these days, but media relations will always be part of the mix. Fortunately, it doesn't have to be a battle and, quite frankly, it shouldn't be. Both Peston and Cohen suggest that they see PRs as guard dogs, preventing them access to spokespeople and stories. In my opinion, if we are doing that it's bad media relations.

World Cup Round Up: Social Campaigns

Tom Mellor | Posted 19.08.2014 | UK Sport
Tom Mellor

The creation of social media means brands now have a new means by which to attract customers - if campaigns are executed properly. Here's a look at some of the social media strategies being employed in Brazil.

The FinTech Market Is Lucrative But Sales Are Complex

Daniel Lowther | Posted 17.08.2014 | UK Tech
Daniel Lowther

According to research we unveiled last week reinforces this view. The technology market for financial services is truly big business with multi-million dollar contracts regularly being made available for tender.

Beyond the Valley: A Field Guide To ShenaniCannes

Jay Sorrels | Posted 13.08.2014 | UK
Jay Sorrels

Cannes. I don't mean the movie thing. I mean the Lions. The Lions are about Creative Directors, clients, agency execs and people that matter all in one place to review, celebrate and learn from each others work.

World Cup Set to Drive Sociable Soccer

Tom Mellor | Posted 11.08.2014 | UK Sport
Tom Mellor

With the World Cup only days away, global excitement and anticipation is mounting, especially on platforms such as Twitter and Facebook. Only the thir...

It's Good to Talk - Why You Should Own Your Narrative

Gavin Megaw | Posted 10.08.2014 | UK
Gavin Megaw

Talking often gets bad press. Some people do it way too much. However, most organisations and leaders don't do it enough, particularly when there is an issue in play. Whether you are a football referee, or Chief Executive of a care home from which a war hero has absconded, the rule is simple: When you have nothing to say, keep quiet. But when you do, make sure you say it or others will say something else that you may not like.

I'm Retiring 'Retirement', Who Will Join Me?

Jilly Forster | Posted 06.08.2014 | UK Lifestyle
Jilly Forster

The day you get that free pen in the charity mailer, you know it's started. The beginning of the rest of your life. The re-labelling of the individual you thought you were. Now part of the homogenous mass of 'oldies', also known as 'the over 50s'.

Brands Battle in Brazil

Tom Mellor | Posted 05.08.2014 | UK Sport
Tom Mellor

With the World Cup only days away it seems it's not only nations that will be going head to head at the tournament - brands are in on the act too. As battles rage on the pitch, big names clash off it, all looking to cut through the crowd and get one over on their rivals.