Public Relations

Uber's London Fallout Is A Stark Reminder That Reputation Is King

Connor Mitchell | Posted 09.10.2017 | UK
Connor Mitchell

Source: Flickr The decision taken by Transport for London (TfL) not to renew ride-hailing giant Uber's operating licence is the result of the accum...

Five Things I've Learned About How To Land My First Job In PR

Gafar Kuku | Posted 29.09.2017 | UK Universities & Education
Gafar Kuku

Nearly two weeks ago, I began a programme run by the Taylor Bennett Foundation that sets out to equip six graduates from a BAME background with the skills and training to progress in the PR and Communications industry. One thing that has been helpful to hear from different organisations involved in the programme is advice relating to how to land your first job in PR and communications. For the most part these fall in to five key areas

The Ryanair Fiasco: How Not To Handle A Crisis

Paul Blanchard | Posted 29.09.2017 | UK
Paul Blanchard

You hear a lot in my line of work about how to handle a crisis. In a year like this, you hear about it even more. Uber. Pepsi. United Airlines. The li...

Uber's New CEO Wants Us To Think He's One Empathic Dude

Laura Shields | Posted 27.09.2017 | UK
Laura Shields

Mr Khosrowshahi has set a high bar for himself and his company's behaviour going forward. They may well be granted another chance in the UK but if they don't put their money where their mouth is then no amount of eloquence will help Uber reverse out of the ditch next time it drives into trouble.

Bloch To Blockchain, Finzi To FinTech - Changing Career Midlife

Caroline Page | Posted 25.09.2017 | UK Tech
Caroline Page

The big lesson for me has been that as soon as we start to think laterally about how our skills can be redeployed in other areas of business, then a whole new world of opportunity opens up. The challenge then becomes less about re-training, and more about making that initial jump.

Throwing Shade, Collecting Receipts: Taylor Swift Gets The PR Bandwagon Back On Track

Gavin Devine | Posted 30.08.2017 | UK Entertainment
Gavin Devine

Everything has been timed to build momentum and interest not only in the song and the video, but in Taylor herself. And the final shot of the video, with various Taylors from different moments of her life all appearing alongside one another, is a knowing moment that pulls things back from melodrama to soap opera, and purports to reveal a human side we can all root for once again.

Farewell To The Mooch

Professor Kevin Morrell | Posted 03.08.2017 | UK Politics
Professor Kevin Morrell

Whether he did so intentionally or not, the Mooch ended up serving this purpose. A flamboyant series of distractions and excesses, he was the tweet made flesh. Either side of a cataclysmic defeat on health care, the Mooch relentlessly sucked up attention, as well as unsettling those perceived to be disloyal in the Trump camp.

If Jay Rayner voms on your reputation

Melissa Davis | Posted 14.04.2017 | UK
Melissa Davis

I'm taking a break for Easter and in doing so finding more time to read reviews and other lighter bits of news. Whilst cracking open the Campari I took a sharp intake of breath to observe the PR disaster for a famous hotel that is restaurant critic Jay Rayner's latest review for the Observer.

Regrets? We're Getting A Few

Fiona Hotston Moore | Posted 13.04.2017 | UK
Fiona Hotston Moore

A vintage week, then, for connoisseurs of the public apology. The head of a major airline regrets the violent ejection of a passenger, and the White H...

If You're Selling To Me Be Honest And Please Tell Me Who You Are!

Helen Westgate | Posted 14.03.2017 | UK
Helen Westgate

So to all those 'friends' seeking to sell me products at social events, if you really must do this you will have much more success if you suggest a darts night or a day at the races! But just let me know at the outset that you want to sell me something. I'm actually happy to be sold to, I just feel confused when an emotional dialogue culminates in presenting me with a pot of face cream.

Why We Should Be Wary Of The Panic Around Fake News

Dr Paul Elmer | Posted 08.03.2017 | UK
Dr Paul Elmer

The current fuss plays straight into the hands of politicians who may claim to be targeting fake news, but act in ways that restrict legitimate free reporting, and deny its proper democratic function. That would leave us all the poorer. Even as a former journalist and government PR man, even as a fed up, but occasionally entertained reader, I'll put up with a bit of fake news. It's a free country, and I'd like it to stay that way.

The Real PR Challenge For The Oscars Is 2018

Helen Westgate | Posted 02.03.2017 | UK
Helen Westgate

This week's onstage shenanigans at the Oscars were a complete PR nightmare, from the logistical mistakes of the wrong Best Film envelope ending up in ...

Say Something Memorable - A PR Challenge For Any Personality

Helen Westgate | Posted 27.02.2017 | UK
Helen Westgate

As a PR I have worked with a wide range of personalities, from CEOs to academics, entrepreneurs and inventors to soap stars. One thing never changes -...

The PR Challenge Of Email And #BrandBeckham

Helen Westgate | Posted 16.02.2017 | UK Entertainment
Helen Westgate

Now we all know that David Beckham desperately wants a knighthood courtesy of his leaked emails. Hundreds of media articles around the world have meti...

Dear John: How Taylor Swift's PR Juggernaut Lost Its Way

Gavin Devine | Posted 06.02.2017 | UK Entertainment
Gavin Devine

The way Taylor Swift got to the top was by coming across as incredibly grounded and honest: super-talented but still the girl next door. The reason she lost her way was because she started hanging out with models and film stars and drifting away from her roots.

Macedonian Food Is A Hidden Gem And Deserves More Recognition

Lishai Kaufer | Posted 20.01.2017 | UK Lifestyle
Lishai Kaufer

Influenced by the Balkan palate, boasting characteristics of Mediterranean and Middle Eastern influences, and reaping quality produce from its rich soil, Macedonian food is bursting with flavour and diversity. Yet with all this, it remains humble and honest.

The Art Of The Anecdote

Alan Edwards | Posted 20.10.2017 | UK
Alan Edwards

The definition of a good PR is often a good storyteller. When I say story, I mean it in the literal sense rather than a tall tale or spin. A story or anecdote done well can convey a message and entertain. Done badly it can be the most mortifying and dull experience. Here are a few thoughts on how to keep attention rapt.

Hillary Clinton's Team Needs To Act - Fast

Paul Blanchard | Posted 13.09.2017 | UK Politics
Paul Blanchard

Herein lies the problem in this case. Hillary's PR team have all the facts. They know her medical history and they know that this kind of collapse may well be a possibility at any time. So why didn't they have a proper statement ready? But more than this, why have they left it so long, many months, to really tackle the growing questions about Mrs Clinton's health?

Speak Now: Women, the Media and PR

Gavin Devine | Posted 20.04.2017 | UK Politics
Gavin Devine

Amongst the most interesting stats of the past week or so were those produced by online publication Polygraph revealing just how underrepresented wome...

David Cameron's Spectacular PR Fail Over His Offshore Tax Haven

Tim Jotischky | Posted 09.04.2017 | UK Politics
Tim Jotischky

In his days as corporate affairs director at Carlton Television, David Cameron would doubtless have advised that the cover-up is always more damaging than the original sin of omission.. Mr Cameron said he had "nothing to hide". To which, the obvious response is: 'Why not tell us in the first place?'

Face It: In 2016, You Just Can't Spin Disability Cuts

Paul Blanchard | Posted 23.03.2017 | UK Politics
Paul Blanchard

PR is the bedrock on which our government is built. It's right at the heart of the way it operates. We have never had a more media-savvy government or PR-aware leadership. So why did they think they could spin their way around the Personal Independence Payment (PIP) disability cuts? To understand why they truly believed that the great British people would swallow the proposed PIP cuts you need to go back in time. Quite a long way.

Stop Trolling on International Women's Day

Melissa Davis | Posted 09.03.2017 | UK Tech
Melissa Davis

Have you ever been trolled for vaguely feminist views on Twitter? If you haven't then, regardless of whether you're male or female, all you have to do to see what it feels like is use a hashtag such as #everydaysexism in one of your tweets and the trolls will come to you.

Is Football About to Eat Itself?

Tim Jotischky | Posted 08.03.2017 | UK Sport
Tim Jotischky

If the Champions League it is to remain the pinnacle of European football it must find room for the likes of Leicester City and give the giants of the game a bloody nose from time to time by expelling them to the eternal darkness of Thursday night football.

Will Britain's New National Newspaper Survive?

Tim Jotischky | Posted 01.03.2017 | UK
Tim Jotischky

According to Fox, it will be targeting "women and men". Teased by John Humphrys about this, he said his words were deliberately chosen to indicate an emphasis on targeting female readers. There's another paper already doing that. It's called the Daily Mail. It doesn't believe in a good news agenda. It loves being bitchy. It's also doing rather well. Let battle commence.

Video is Driving the Increase in Social Sharing: How to Get Involved

Melissa Davis | Posted 22.02.2017 | UK Tech
Melissa Davis

Have you noticed that you can now add video to virtually every social platform? Both Instagram and Twitter have added it where previously only stills were an option and although there are time limits on the videos that you can upload to these platforms, it's these snippets that are getting the most likes and shares.