Public Relations

HD Personality Is the Future of Brand Leadership

Ehsan Khodarahmi | Posted 28.07.2014 | UK Tech
Ehsan Khodarahmi

HD Personality is built to help businesses and organisations deliver customer expectations; what should lead to customer experience and ultimately customer retention... almost all the resources allocated to re-branding exercises, crisis management and PR can be saved; if brands practiced honesty and directness in their communications.

How PR Ruined My Life, and Yours Too, Probably

Katie Beswick | Posted 14.07.2014 | UK Lifestyle
Katie Beswick

Everything's a marketing opportunity. Our existence is only a chance to prove how brilliant we are, and to congratulate our mates for their brilliance too... The fact is, the more we PR our lives online, the more isolated we become. With every 'Ibiza. Done' status update we move further and further away from meaningful relationships with our families, friends and lovers.

The War On Truth: Journalists Vs PRs

Paul Blanchard | Posted 07.07.2014 | UK
Paul Blanchard

he press will always be vitally important in PR, but they're just not as important as the public. And today, if PR clients want to reach the public they don't necessarily need to go through a journalist to do it.

Enough of the Hacks vs. Flacks

Sara Benwell | Posted 30.06.2014 | UK
Sara Benwell

Communications is a broad church these days, but media relations will always be part of the mix. Fortunately, it doesn't have to be a battle and, quite frankly, it shouldn't be. Both Peston and Cohen suggest that they see PRs as guard dogs, preventing them access to spokespeople and stories. In my opinion, if we are doing that it's bad media relations.

World Cup Round Up: Social Campaigns

Tom Mellor | Posted 20.06.2014 | UK Sport
Tom Mellor

The creation of social media means brands now have a new means by which to attract customers - if campaigns are executed properly. Here's a look at some of the social media strategies being employed in Brazil.

The FinTech Market Is Lucrative But Sales Are Complex

Daniel Lowther | Posted 18.06.2014 | UK Tech
Daniel Lowther

According to research we unveiled last week reinforces this view. The technology market for financial services is truly big business with multi-million dollar contracts regularly being made available for tender.

Beyond the Valley: A Field Guide To ShenaniCannes

Jay Sorrels | Posted 16.06.2014 | UK
Jay Sorrels

Cannes. I don't mean the movie thing. I mean the Lions. The Lions are about Creative Directors, clients, agency execs and people that matter all in one place to review, celebrate and learn from each others work.

World Cup Set to Drive Sociable Soccer

Tom Mellor | Posted 13.06.2014 | UK Sport
Tom Mellor

With the World Cup only days away, global excitement and anticipation is mounting, especially on platforms such as Twitter and Facebook. Only the thir...

It's Good to Talk - Why You Should Own Your Narrative

Gavin Megaw | Posted 11.06.2014 | UK
Gavin Megaw

Talking often gets bad press. Some people do it way too much. However, most organisations and leaders don't do it enough, particularly when there is an issue in play. Whether you are a football referee, or Chief Executive of a care home from which a war hero has absconded, the rule is simple: When you have nothing to say, keep quiet. But when you do, make sure you say it or others will say something else that you may not like.

I'm Retiring 'Retirement', Who Will Join Me?

Jilly Forster | Posted 09.06.2014 | UK Lifestyle
Jilly Forster

The day you get that free pen in the charity mailer, you know it's started. The beginning of the rest of your life. The re-labelling of the individual you thought you were. Now part of the homogenous mass of 'oldies', also known as 'the over 50s'.

Brands Battle in Brazil

Tom Mellor | Posted 06.06.2014 | UK Sport
Tom Mellor

With the World Cup only days away it seems it's not only nations that will be going head to head at the tournament - brands are in on the act too. As battles rage on the pitch, big names clash off it, all looking to cut through the crowd and get one over on their rivals.

Business Jargon Busting 101 - (Don't Park This Feature)

Tom Mellor | Posted 30.07.2014 | UK
Tom Mellor

At the end of the day it's a win-win situation for sports agencies to avoid jargon in all their marketing strategies. Thinking outside the box is now a no brainer for sport PR pros looking to produce engaging and informative content...

Talent Tops the Tree in Sports Marketing?

Tom Mellor | Posted 27.07.2014 | UK Sport
Tom Mellor

Cheryl Cole for L'Oreal, Ryan Reynolds for Hugo Boss, Roger Federer for Gillette. Three celebrities but only one has picked up every accolade their industry has to offer. In sport, while looks are useful, talent is the thing that brands are buying.

The Tale of the Masticating Miliband

Nick Abbot | Posted 26.07.2014 | UK Politics
Nick Abbot

If Ed doesn't get himself some new Public Relations drones, it might be one of the few options open to him come the next election. I'll go out on a limb here and suggest that's something that no-one wants to see.

You Don't Have the Right to Know; I Have the Right to be Forgotten

Ehsan Khodarahmi | Posted 19.07.2014 | UK Tech
Ehsan Khodarahmi

Being forgotten on the search engines is just about certain links being removed from the public eye, not the actual content; because search engines don't own the contents that appear in the search results when one is searching for specific information.

Max Clifford: Positives in PR Need to be Heard

Francis Ingham | Posted 06.07.2014 | UK
Francis Ingham

Max Clifford's conviction last week represents a fall from grace of almost Biblical proportions. For a man so used to shaping the news agenda to his liking, the past few weeks have been a crushing encounter with nemesis.

Where Journalists Find Their News Stories Everyday

Ehsan Khodarahmi | Posted 27.06.2014 | UK
Ehsan Khodarahmi

Publications and journalists have always sent emails to brand owners and PR agencies to find news worthy stories (known as media requests); but this has changed to some extent due to social media.

Why Does Sacking the Manager Always Seem Like a PR Own Goal?

Tom Mellor | Posted 22.06.2014 | UK Sport
Tom Mellor

Few people - industry professionals or not - will be impressed with the way the PR was handled. Did anyone not know on Monday afternoon that David Moyes was for the chop? Anyone except, allegedly, David Moyes that is.

The Ramifications of Rugby's Revamp

Tom Mellor | Posted 17.06.2014 | UK Sport
Tom Mellor

It has been well documented how the new competition will be formatted but to recap - there will be seven teams from the Pro12, six teams each from the Aviva Premiership and the French Top 14, with a seventh place available to one of them based on a play-off.

It May Be a Modern Sport Awards But David Still Takes on Goliath

Tom Mellor | Posted 11.06.2014 | UK Sport
Tom Mellor

Possibly one of the oldest recorded sporting fixtures was the battle of David and Goliath but despite the biblical nature of that bout, the ethos of the little man taking on the behemoth is still a vibrant aspect of modern sport.

The Cost of 'Free' PR

Gavin Devine | Posted 10.06.2014 | UK
Gavin Devine

The FT article on Monday by Emma Jacobs 'Publicity is free with no PRs' about the value or otherwise that PR professionals bring to their clients, was an entertaining read. But whether it painted an accurate picture of the usefulness of PR and communications, or even reflected a widely held opinion, is a different matter.

Oh No! Not Climate Change Again!

Adrien Maseri | Posted 27.05.2014 | UK Universities & Education
Adrien Maseri

Do university students actually care about climate change? And are they doing anything to stop it? Concerned by apparent contradiction in the behavior of my student colleagues, I took the initiative to address the issue and carried out research to try and understand students' reaction to the statement, "Oh No! Not Climate Change Again!".

Crimea: The Russians Have Played a PR Blinder

Paul Blanchard | Posted 26.05.2014 | UK Politics
Paul Blanchard

Now before we start let's get this straight: I'm no foreign affairs expert. I'm an interested observer with nothing more than an opinion to wield. But it seems to me that Russia has done a fantastic job of persuading us that Crimea is more of a management buy-out than a hostile takeover; which is probably one of the reasons why we're not, as we speak, at war with Russia.

PR Is Dead! Long Live PR!

Paul Blanchard | Posted 21.05.2014 | UK
Paul Blanchard

The PR agency model is dying - but a shiny new type of PR is emerging; one that will flex to meet the demands of the digital age. More and more PR professionals are going solo, not just here but globally, and over the next ten years it's going to be these independent consultants, rather than the big agencies, who will - like me - be standing behind the most powerful people in the world.

'Parsely, Sage, Rosemary and Thyme' - The Marketing and PR Fair

Pam Warren | Posted 28.04.2014 | UK
Pam Warren

What is marketing? The Charted Institute of Marketing defines it as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably." It's a little dry but the essentials are covered...