Public Relations

Lobbyist Register Could 'Break European Human Rights Law'

The Huffington Post UK | Ned Simons | Posted 05.06.2013 | UK Politics

The government's planned statuary register of lobbyists, announced in the wake of the latest cash for questions scandal, could breach lobbyists human ...

The Future of Corporate Sustainability Is All About Innovation

Sara Benwell | Posted 03.08.2013 | UK
Sara Benwell

I recently attended a conference held by the London Business School, focussing on Corporate Sustainability. The conference was interesting because it looked specifically at the future of corporate sustainability and the importance of innovation in achieving this.

Suspended Coffees: When PR Meets Philanthropy

Ritwik Deo | Posted 13.07.2013 | UK Lifestyle
Ritwik Deo

By giving an act of kindness a name and a setting such as Starbucks cheapens the goodness. All of Tumblr, Facebook and Instagram are abuzz with posts about old weather-beaten homeless chaps in grimy jackets and week old stubbles supping on the cup of coffee. Cue boastful philanthropy.

Supreme Court Drags Internet Law Into the 21st Century

Francis Ingham | Posted 23.06.2013 | UK Tech
Francis Ingham

Something rather fundamental happened last week in Parliament Square. Not Lady Thatcher leaving Parliament and beginning her final journey to St Paul's - momentous event though that was. It took place on the opposite side of the Square, in the Supreme Court.

Five Things Learnt From Healthcare Communications

Graeme Keeton | Posted 14.06.2013 | UK
Graeme Keeton

My barber asked me, "What do you do?" There's a short answer, which is "PR and communications for the hospital" and there's a very long one. The short...

Public Relations Companies That Want to Survive Need Integration, and Measureable Results

Sara Benwell | Posted 25.05.2013 | UK
Sara Benwell

Businesses that once believed in segmenting the value chain, are beginning to understand that consistency is key to building momentum. As such, to continue being relevant in this world, PR needs to not only be clearly integrated with all marketing disciplines but also with historically business functions such as sales.

Are You Famous Enough? How to Attract People and Business - and Charge More Too

Martin Loat | Posted 20.05.2013 | UK
Martin Loat

Advertising makes brands famous. But how do you earn attention if you don't have a huge budget to amplify your message? How do you punch above your weight and get noticed by your peers and clients?

Highly Evolved: Advertising Week Europe and Brand Survival in the Now! Economy

Mark Borkowski | Posted 18.05.2013 | UK
Mark Borkowski

Software may be eating everything. But one thing that I've seen at Advertising Week Europe today is that we're learning to adapt to these changes with zeal. This morning, Trevor Beattie announced the death of the 30 second advert, advocating a culture of five second segments instead.

Crowd Control and the Power of the Hoax: What Can Advertising Learn from Stuntsters?

Mark Borkowski | Posted 14.05.2013 | UK
Mark Borkowski

The rise of the Now! Economy has most industries wondering what the next step is. For years now, many professions have looked on to the changes taking place in the way we communicate, stunned by the speed of change and unsure what the next steps are for their industry.

Social Media Is Free, Just Like a PR Agency...

Steve Loynes | Posted 12.05.2013 | UK Tech
Steve Loynes

Social media suffers from a similar perception. Run a blog, create a Facebook page, do something on Pintrest, have a LinkedIn company page, submit a comment in a forum - it's all free stuff. No online advertising budget required. Write something, click a button.

Positive Change Takes Time

Jilly Forster | Posted 07.05.2013 | UK Politics
Jilly Forster

With friends from the RSPCA, The Body Shop and the wider animal welfare movement, Forster is finally celebrating the EU Directive which will ban the marketing of cosmetics tested on animals. While much of Forster's client communications work can be instantly measured, evaluated, refined and adapted, it's important to note that real, enduring change takes time to bring about.

Knowledge Is Power: Liberal Democrats, Disaster and the Diffusion of Useful Ignorance

Mark Borkowski | Posted 28.04.2013 | UK Politics
Mark Borkowski

The Lord Rennard affair is in many ways the perfect PR crisis, combining as it does what appear to be genuine operational problems with an undeniable failure to communicate these problems in a coherent or open manner.

Harry: Prince of Propaganda

Mark Borkowski | Posted 25.03.2013 | UK Politics
Mark Borkowski

From Las Vegas to Camp Bastion, Harry's headlines - both good and bad - build a modern heroic monomyth around him. He may be a professional soldier - but am I alone in preferring to read about his rock 'n' roll hedonism rather than this latest "I killed in Afghanistan" meme?

When Will 'Spin' Finally Be Axed?

Francis Ingham | Posted 19.03.2013 | UK Politics
Francis Ingham

Spin is an anachronistic, meaningless and negative term. So with the world starting to recognise the long-term value of good communications, isn't it time we put the spin to bed for good?

Having Nick Clegg for Breakfast

David Prescott | Posted 09.03.2013 | UK Politics
David Prescott

This Thursday, LBC launches 'Call Clegg' - a weekly phone-in with the deputy prime minister on Nick Ferrari's breakfast show. (Personally, I think they should have called it 'Nick, Nick' or 'Let's Have Clegg for Breakfast!').

13 For 2013: The Top Young Media Hot Shots Who'll Be Doing Much Better Than You This Year

Christopher Beanland | Posted 08.03.2013 | UK Comedy
Christopher Beanland

Despite only being a bundle of cells, Olivier has already developed a fledgling inter-uterine social networking service, called Womb2Womb, which allows the unborn offspring of successful people to communicate with each other before they are even born.

The Royals Must Not Let Their Zygote Be Seized by the PR Zeitgeist

Mark Borkowski | Posted 10.02.2013 | Home
Mark Borkowski

Rest assured that this is a very early present for the PR industry. PRs will be peddling their wares and attaching products and brand events onto the media charabang at every opportunity. Sales speak stronger than sentiment, and the baby care PR pixies have been stat-spinning like a tribal dervish overcome by super-strength hallucinogenic cacti.

Taking Flack for the Hack

Steve Loynes | Posted 02.02.2013 | UK
Steve Loynes

Having long been irritated by the trend of journalists being hired straight into senior PR jobs, news that the PRCA, the PR industry's trade body, had done exactly that managed to get right under my skin. Matt Cartmell, news editor at PRWeek, will take the role of director of communications for the PRCA.

Good Journalism Needs Freedom and Accountability

Jane Wilson | Posted 29.01.2013 | UK Politics
Jane Wilson

Any position on the future regulation of the press must draw on the long history and association between free speech and democratic participation. Without a culture in which journalism can hold power to account, democracy is only half made.

Are You There God? It's Me, PR...

Katy Campbell | Posted 21.01.2013 | UK
Katy Campbell

With time comes changes, and this is something that the church, and God, have failed to appreciate. As the Church of England (C of E) reaches boiling point, it is perhaps the time to step in and say "Are you there, God? It's me, PR."

Why the EU Needs Stronger PR

Nicholas Barrett | Posted 14.12.2012 | UK Politics
Nicholas Barrett

With almost no serious coverage of the European Parliament the British public could be forgiven for regarding the EU as the massive generator of wasteful projects, inane legislation and bureaucratic gravy portrayed in the tabloids.

It's Time to Keep Vocational Working in the Spotlight

Fiona McBride | Posted 08.12.2012 | UK Universities & Education
Fiona McBride

The idea of only awarding substantial public sector contracts to those companies that agree to train a significant number of the next generation of Apprenticeships is one that we fully endorse. Although this did not get through the last parliament, it is encouraging that this is now part of Labour party policy.

Can Barclays Rebuild the Trust Deficit?

Jane Wilson | Posted 07.12.2012 | UK
Jane Wilson

Although Barclays are shaking up their investment banking operation with a commitment to stop helping companies manage their finances in a way that avoids paying tax, making preparations for the possible fall out from their interest only mortgage book would be a positive move.

R.I.P. Traditional Marketing

Heather Baker | Posted 01.12.2012 | UK Tech
Heather Baker

If a PR professional had jumped into a time machine in 2008 and landed in 2012, they would find themselves lost and unemployable. That's because the way customers interact with organisations has changed beyond recognition and the traditional marketing communications model is now all but redundant.

Google's Dull Lacquer Is Creating a Ronseal World

Steve Loynes | Posted 29.11.2012 | UK
Steve Loynes

The outside of the tin says wood varnish, and inside it's wood varnish. That's the perfect scenario for the monochrome world that the Google algorithm frequents, but it's bloody boring reading the outside of tins.