Public Relations

'Parsely, Sage, Rosemary and Thyme' - The Marketing and PR Fair

Pam Warren | Posted 28.04.2014 | UK
Pam Warren

What is marketing? The Charted Institute of Marketing defines it as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably." It's a little dry but the essentials are covered...

To Avoid Special Surprises on Social Media, Curate, Don't Control

John Coventry | Posted 21.04.2014 | UK Tech
John Coventry

Cursory lessons all round this week on Social Media - as two quite different organisations trying to assert too much control of their message end up losing control of it entirely.

Response to Floods Shows Public Relations Doesn't Have to Be a Dirty Word

Jonathan Welsh | Posted 20.04.2014 | UK
Jonathan Welsh

'So then, what do we do about the floods?' A question heard throughout boardrooms of businesses across the UK this past month. After one of the cruelest winters imaginable for thousands of families, big organisations were compelled to respond, not least because they too had been affected.

How to Send a Mass Email

Rachael Phillips | Posted 01.04.2014 | UK Tech
Rachael Phillips

Now I love public relations professionals but one of the key skills needed in this field is learning how to use that all important bcc box. Journalists, bloggers and anyone else who receive press releases know that they're not special. We know that PR's aren't sat in their fancy offices individually sending us press releases with love. But we don't need to KNOW that the emails are going out en masse.

Companies Need to Put Data at the Heart of All Communications Strategies

Sara Benwell | Posted 29.03.2014 | UK
Sara Benwell

Data has always been important in communications, but it has never been more critical than it is now. In today's world, newspapers are facing increasing pressure to cut costs and produce more news in less time.

How to Get Free Publicity For Your Business

Dina Behrman | Posted 04.03.2014 | UK
Dina Behrman

If you're a small business owner or an entrepreneur then I'm sure your business is your pride and joy. You've worked evenings and weekends to meet deadlines, slaved over spreadsheets and spent more hours than you'd care to recall 'working the room' at networking events. But it's all been worth it - because you know that your business is the mutt's nuts. But does everyone else know that? And if not, how do you get the word out?

Public Relations Could Have Helped the Philippines

Phil Hall | Posted 23.01.2014 | UK
Phil Hall

The typhoon that swept through the Philippines last week has been followed by a storm of anger over the complete lack of activity by the Philippines' government... or at least that is how it seems.

The Lesson From a Bygone Era: Don't Fear the Native Age, Embrace It!

Phil Reay-Smith | Posted 25.12.2013 | UK
Phil Reay-Smith

"The consumer isn't a moron; she is your wife." So said David Ogilvy, the man who founded the company I work for. It's a memorable quote, in no small part for the way it reveals attitudes of his time (it appears in his book, Confessions of An Advertising Man, first published in 1963.)

How President Assad Is Winning the PR Battle in the West Over Proposed US Air Strikes

Rene Musech | Posted 16.11.2013 | UK Politics
Rene Musech

Given that many of the world's leaders are pointing their fingers in blame for the 21 August chemical weapons attack that killed an estimated 1,400 people straight at Syrian President Bashar Assad, the role the PR campaign that in the last week he, along with one of his greatest (and most powerful) allies, President Putin of Russia, has waged has certainly been surprising.

Can You Pingit? Erm... No I Can't

Daniel Lowther | Posted 12.11.2013 | UK Tech
Daniel Lowther

I'm a big believer in mobile payments. Having worked with companies like Visa and VeriFone for many years, I truly believe that mobility will revolutionise how we pay, get paid and manage our finances.

Conquest Without Contribution: Sport Now Second to Scandal and Salary?

Mark Borkowski | Posted 28.10.2013 | UK Sport
Mark Borkowski

To be sure, scandal has always been with us. The annals of British history are littered with the names of great national hellraisers, from Vinnie Jones to Gazza and beyond. However, there is a difference. Recent distasteful behaviour in sport, whether it be the English rugby team tossing midgets, or the bout of al fresco relief with which I began this article, betrays cultural problems, not individual misdemeanours...

What Can Businesses Learn From Online Activism?

Sara Benwell | Posted 14.10.2013 | UK Tech
Sara Benwell

It is clear that all these movements have had a huge impact in raising awareness of these women's groups' agendas, regularly hitting the front pages and attracting high level support. As someone who works with companies to create communications strategies to support their business objectives, I wondered what lessons could be learnt to create more engaging campaigns.

Take a Virtual Reality Check

Gavin Megaw | Posted 29.09.2013 | UK Tech
Gavin Megaw

Today's news environment is different from that faced by the generation that wrote the original crisis comms rulebook; social media are becoming more dominant, driven by the increasing accessibility of cheap smartphones globally.

Mind the Reputation Gap

Gavin Megaw | Posted 24.09.2013 | UK
Gavin Megaw

Warren Buffett isn't often wrong. Yet he was when he said: 'It takes 20 years to build a reputation and five minutes to ruin it.' Most reputations are severely damaged because an organisation has failed over many years to operationally live up to the high expectations set by their PR and marketing activity.

Three Things Your PR Department Can Learn From 'Sharknado'

Chris Mayhew | Posted 17.09.2013 | UK
Chris Mayhew

Social media has changed the game in many ways when it comes to PR and marketing, but there are still some people who are yet to open their eyes to its true potential. However, the way that Sharknado lit up the Twittersphere whilst it was being aired should be enough to change a lot of stubborn people's minds.

Propaganda: An Idea Worth Spreading?

Rohini Bajekal | Posted 04.09.2013 | UK
Rohini Bajekal

At the talk, Trevor Beattie, responsible for French Connection's notorious FCUK advertising campaigns, remarked that the secret to success is being constantly curious, "we should be childlike but not childish and in a constant state of wonderment."

Sri Lanka - Sun, Sea, Torture and Impunity

Allan Hogarth | Posted 26.08.2013 | UK Politics
Allan Hogarth

A heavily worked phrase used by the tourist industry is to describe a particular destination as a "country of contrast". Sri Lanka is surely such a country - at one level a popular tourist destination... In contrast it also detains its citizens without trial, restricts freedom of expression, arrests members of the judiciary, stands accused of committing war crimes and routinely tortures.

Wikipedia's New Text-Editor Will Change World History

Thomas Church | Posted 08.08.2013 | UK Tech
Thomas Church

The longer it takes for Wikipedia volunteers to spot this, the more opportunity marketers will have for creating loops and false verifications. History won't be re-written, it'll be lied into existence.

Lobbyist Register Could 'Break European Human Rights Law'

The Huffington Post UK | Ned Simons | Posted 05.06.2013 | UK Politics

The government's planned statuary register of lobbyists, announced in the wake of the latest cash for questions scandal, could breach lobbyists human ...

The Future of Corporate Sustainability Is All About Innovation

Sara Benwell | Posted 03.08.2013 | UK
Sara Benwell

I recently attended a conference held by the London Business School, focussing on Corporate Sustainability. The conference was interesting because it looked specifically at the future of corporate sustainability and the importance of innovation in achieving this.

Suspended Coffees: When PR Meets Philanthropy

Ritwik Deo | Posted 13.07.2013 | UK Lifestyle
Ritwik Deo

By giving an act of kindness a name and a setting such as Starbucks cheapens the goodness. All of Tumblr, Facebook and Instagram are abuzz with posts about old weather-beaten homeless chaps in grimy jackets and week old stubbles supping on the cup of coffee. Cue boastful philanthropy.

Supreme Court Drags Internet Law Into the 21st Century

Francis Ingham | Posted 23.06.2013 | UK Tech
Francis Ingham

Something rather fundamental happened last week in Parliament Square. Not Lady Thatcher leaving Parliament and beginning her final journey to St Paul's - momentous event though that was. It took place on the opposite side of the Square, in the Supreme Court.

Five Things Learnt From Healthcare Communications

Graeme Keeton | Posted 14.06.2013 | UK
Graeme Keeton

My barber asked me, "What do you do?" There's a short answer, which is "PR and communications for the hospital" and there's a very long one. The short...

Public Relations Companies That Want to Survive Need Integration, and Measureable Results

Sara Benwell | Posted 25.05.2013 | UK
Sara Benwell

Businesses that once believed in segmenting the value chain, are beginning to understand that consistency is key to building momentum. As such, to continue being relevant in this world, PR needs to not only be clearly integrated with all marketing disciplines but also with historically business functions such as sales.

Are You Famous Enough? How to Attract People and Business - and Charge More Too

Martin Loat | Posted 20.05.2013 | UK
Martin Loat

Advertising makes brands famous. But how do you earn attention if you don't have a huge budget to amplify your message? How do you punch above your weight and get noticed by your peers and clients?