With friends from the RSPCA, The Body Shop and the wider animal welfare movement, Forster is finally celebrating the EU Directive which will ban the marketing of cosmetics tested on animals. While much of Forster's client communications work can be instantly measured, evaluated, refined and adapted, it's important to note that real, enduring change takes time to bring about.
Rest assured that this is a very early present for the PR industry. PRs will be peddling their wares and attaching products and brand events onto the media charabang at every opportunity. Sales speak stronger than sentiment, and the baby care PR pixies have been stat-spinning like a tribal dervish overcome by super-strength hallucinogenic cacti.
Having long been irritated by the trend of journalists being hired straight into senior PR jobs, news that the PRCA, the PR industry's trade body, had done exactly that managed to get right under my skin. Matt Cartmell, news editor at PRWeek, will take the role of director of communications for the PRCA.
The idea of only awarding substantial public sector contracts to those companies that agree to train a significant number of the next generation of Apprenticeships is one that we fully endorse. Although this did not get through the last parliament, it is encouraging that this is now part of Labour party policy.
Another reason Russia gets bad press is because since 2000, 17 journalists have been murdered in crimes linked to their work, with only one (partially) successful prosecution. It's clearly and indisputably sheer coincidence that all those journalists were murdered while investigating corruption, financial criminality, human rights abuses in the army, government and legal system.