Public Relations

Max Clifford: Positives in PR Need to be Heard

Francis Ingham | Posted 06.07.2014 | UK
Francis Ingham

Max Clifford's conviction last week represents a fall from grace of almost Biblical proportions. For a man so used to shaping the news agenda to his liking, the past few weeks have been a crushing encounter with nemesis.

Where Journalists Find Their News Stories Everyday

Ehsan Khodarahmi | Posted 27.06.2014 | UK
Ehsan Khodarahmi

Publications and journalists have always sent emails to brand owners and PR agencies to find news worthy stories (known as media requests); but this has changed to some extent due to social media.

Why Does Sacking the Manager Always Seem Like a PR Own Goal?

Tom Mellor | Posted 22.06.2014 | UK Sport
Tom Mellor

Few people - industry professionals or not - will be impressed with the way the PR was handled. Did anyone not know on Monday afternoon that David Moyes was for the chop? Anyone except, allegedly, David Moyes that is.

The Ramifications of Rugby's Revamp

Tom Mellor | Posted 17.06.2014 | UK Sport
Tom Mellor

It has been well documented how the new competition will be formatted but to recap - there will be seven teams from the Pro12, six teams each from the Aviva Premiership and the French Top 14, with a seventh place available to one of them based on a play-off.

It May Be a Modern Sport Awards But David Still Takes on Goliath

Tom Mellor | Posted 11.06.2014 | UK Sport
Tom Mellor

Possibly one of the oldest recorded sporting fixtures was the battle of David and Goliath but despite the biblical nature of that bout, the ethos of the little man taking on the behemoth is still a vibrant aspect of modern sport.

The Cost of 'Free' PR

Gavin Devine | Posted 10.06.2014 | UK
Gavin Devine

The FT article on Monday by Emma Jacobs 'Publicity is free with no PRs' about the value or otherwise that PR professionals bring to their clients, was an entertaining read. But whether it painted an accurate picture of the usefulness of PR and communications, or even reflected a widely held opinion, is a different matter.

Oh No! Not Climate Change Again!

Adrien Maseri | Posted 27.05.2014 | UK Universities & Education
Adrien Maseri

Do university students actually care about climate change? And are they doing anything to stop it? Concerned by apparent contradiction in the behavior of my student colleagues, I took the initiative to address the issue and carried out research to try and understand students' reaction to the statement, "Oh No! Not Climate Change Again!".

Crimea: The Russians Have Played a PR Blinder

Paul Blanchard | Posted 26.05.2014 | UK Politics
Paul Blanchard

Now before we start let's get this straight: I'm no foreign affairs expert. I'm an interested observer with nothing more than an opinion to wield. But it seems to me that Russia has done a fantastic job of persuading us that Crimea is more of a management buy-out than a hostile takeover; which is probably one of the reasons why we're not, as we speak, at war with Russia.

PR Is Dead! Long Live PR!

Paul Blanchard | Posted 21.05.2014 | UK
Paul Blanchard

The PR agency model is dying - but a shiny new type of PR is emerging; one that will flex to meet the demands of the digital age. More and more PR professionals are going solo, not just here but globally, and over the next ten years it's going to be these independent consultants, rather than the big agencies, who will - like me - be standing behind the most powerful people in the world.

'Parsely, Sage, Rosemary and Thyme' - The Marketing and PR Fair

Pam Warren | Posted 28.04.2014 | UK
Pam Warren

What is marketing? The Charted Institute of Marketing defines it as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably." It's a little dry but the essentials are covered...

To Avoid Special Surprises on Social Media, Curate, Don't Control

John Coventry | Posted 21.04.2014 | UK Tech
John Coventry

Cursory lessons all round this week on Social Media - as two quite different organisations trying to assert too much control of their message end up losing control of it entirely.

Response to Floods Shows Public Relations Doesn't Have to Be a Dirty Word

Jonathan Welsh | Posted 20.04.2014 | UK
Jonathan Welsh

'So then, what do we do about the floods?' A question heard throughout boardrooms of businesses across the UK this past month. After one of the cruelest winters imaginable for thousands of families, big organisations were compelled to respond, not least because they too had been affected.

How to Send a Mass Email

Rachael Phillips | Posted 01.04.2014 | UK Tech
Rachael Phillips

Now I love public relations professionals but one of the key skills needed in this field is learning how to use that all important bcc box. Journalists, bloggers and anyone else who receive press releases know that they're not special. We know that PR's aren't sat in their fancy offices individually sending us press releases with love. But we don't need to KNOW that the emails are going out en masse.

Companies Need to Put Data at the Heart of All Communications Strategies

Sara Benwell | Posted 29.03.2014 | UK
Sara Benwell

Data has always been important in communications, but it has never been more critical than it is now. In today's world, newspapers are facing increasing pressure to cut costs and produce more news in less time.

How to Get Free Publicity For Your Business

Dina Behrman | Posted 04.03.2014 | UK
Dina Behrman

If you're a small business owner or an entrepreneur then I'm sure your business is your pride and joy. You've worked evenings and weekends to meet deadlines, slaved over spreadsheets and spent more hours than you'd care to recall 'working the room' at networking events. But it's all been worth it - because you know that your business is the mutt's nuts. But does everyone else know that? And if not, how do you get the word out?

Public Relations Could Have Helped the Philippines

Phil Hall | Posted 23.01.2014 | UK
Phil Hall

The typhoon that swept through the Philippines last week has been followed by a storm of anger over the complete lack of activity by the Philippines' government... or at least that is how it seems.

The Lesson From a Bygone Era: Don't Fear the Native Age, Embrace It!

Phil Reay-Smith | Posted 25.12.2013 | UK
Phil Reay-Smith

"The consumer isn't a moron; she is your wife." So said David Ogilvy, the man who founded the company I work for. It's a memorable quote, in no small part for the way it reveals attitudes of his time (it appears in his book, Confessions of An Advertising Man, first published in 1963.)

How President Assad Is Winning the PR Battle in the West Over Proposed US Air Strikes

Rene Musech | Posted 16.11.2013 | UK Politics
Rene Musech

Given that many of the world's leaders are pointing their fingers in blame for the 21 August chemical weapons attack that killed an estimated 1,400 people straight at Syrian President Bashar Assad, the role the PR campaign that in the last week he, along with one of his greatest (and most powerful) allies, President Putin of Russia, has waged has certainly been surprising.

Can You Pingit? Erm... No I Can't

Daniel Lowther | Posted 12.11.2013 | UK Tech
Daniel Lowther

I'm a big believer in mobile payments. Having worked with companies like Visa and VeriFone for many years, I truly believe that mobility will revolutionise how we pay, get paid and manage our finances.

Conquest Without Contribution: Sport Now Second to Scandal and Salary?

Mark Borkowski | Posted 28.10.2013 | UK Sport
Mark Borkowski

To be sure, scandal has always been with us. The annals of British history are littered with the names of great national hellraisers, from Vinnie Jones to Gazza and beyond. However, there is a difference. Recent distasteful behaviour in sport, whether it be the English rugby team tossing midgets, or the bout of al fresco relief with which I began this article, betrays cultural problems, not individual misdemeanours...

What Can Businesses Learn From Online Activism?

Sara Benwell | Posted 14.10.2013 | UK Tech
Sara Benwell

It is clear that all these movements have had a huge impact in raising awareness of these women's groups' agendas, regularly hitting the front pages and attracting high level support. As someone who works with companies to create communications strategies to support their business objectives, I wondered what lessons could be learnt to create more engaging campaigns.

Take a Virtual Reality Check

Gavin Megaw | Posted 29.09.2013 | UK Tech
Gavin Megaw

Today's news environment is different from that faced by the generation that wrote the original crisis comms rulebook; social media are becoming more dominant, driven by the increasing accessibility of cheap smartphones globally.

Mind the Reputation Gap

Gavin Megaw | Posted 24.09.2013 | UK
Gavin Megaw

Warren Buffett isn't often wrong. Yet he was when he said: 'It takes 20 years to build a reputation and five minutes to ruin it.' Most reputations are severely damaged because an organisation has failed over many years to operationally live up to the high expectations set by their PR and marketing activity.

Three Things Your PR Department Can Learn From 'Sharknado'

Chris Mayhew | Posted 17.09.2013 | UK
Chris Mayhew

Social media has changed the game in many ways when it comes to PR and marketing, but there are still some people who are yet to open their eyes to its true potential. However, the way that Sharknado lit up the Twittersphere whilst it was being aired should be enough to change a lot of stubborn people's minds.

Propaganda: An Idea Worth Spreading?

Rohini Bajekal | Posted 04.09.2013 | UK
Rohini Bajekal

At the talk, Trevor Beattie, responsible for French Connection's notorious FCUK advertising campaigns, remarked that the secret to success is being constantly curious, "we should be childlike but not childish and in a constant state of wonderment."