At primary school, boys in my class would come to verbal and physical blows over it. It left me perplexed, that level of identification. "We" didn't thrash you at the weekend, Arsenal did. You had nothing to do with it as far as I can tell. You aren't Arsenal, or Man City, or whoever. Now that I'm older I can recognize the thought process behind identifying yourself with a larger group. And so it makes sense to me that fans should feel such a way, even if I don't feel it... yet.
This season could well prove to be a fascinating crux in players behaving badly. As the stakes in terms of money are raised ever higher, poor disciplined players are going to become greater and greater risks, and with this inevitable stamp down (excuse the pun) on bad challenges, it could be that players turn to Twitter to vent their frustrations rather than seeking out retribution Roy Keane style.