In a week when the country is collectively obsessed about a group of elite athletes running around small grass courts in SW19, it's hardly surprising a pair of running shoes topped the headlines. What's more surprising is who was wearing them. Never mind the commercial power a Nadal or Sharapova can have when wearing a certain brand of T-shirt or skimpy tennis skirt. This week, Democrat senator Wendy Davis managed to turn a pair of pink Mizuno trainers into Amazon's best-selling shoe.
It is a truth universally acknowledged that men's professional tennis presently boasts one of its finest generations of players, and last Friday Rafael Nadal and Novak Djokovic produced a sporting contest of mammoth proportions at the French Open.
At the back end of 2010, whilst the majority of the tennis world entered into their short winter slumber, Serbia played France for the Davis Cup, the premier international team tennis event.
In years gone by it was somewhat accepted that women would earn less prize money than their male counterparts.
I've already heralded Wimbledon, as an event, the greatest sporting tournament in the world, and Wimbledon 2012 has proven to be the best of its kind in my memory. It had it all; shocks, fairytales and plenty a headline story.
The British sports fan is like a child beauty pageant mom, thrusting our not overly-pretty little girl in front of the baying flashbulbs when she'd much rather just be getting on with being a kid.
For a long time I have preached that Andy Murray shall not win a Grand Slam, and until the day he does this will not change. He simply isn't good enough in this era.
Since 2009 we have talked about a "big four", more recently a "big four". Andy Murray, the best British tennis player for decades, was a well established member of the so called "big four". Recently, however, he has been ruthlessly jettisoned from this prestigious group as Djokovic, Nadal and the immortal Roger Federer have continued to raise the level of performance required to be part of the ultimate elite.
There is no rivalry akin to Novak Djokovic and Rafael Nadal. It is simply the best individual sporting rivalry in the world, no questions asked.
You should be prepared for a sense of déjà vu when watching Olympics tennis this summer. That's because the competition is being staged at the All-England club, meaning we'll essentially be watching two Wimbledons this summer. Yes, as ever, our hopes for medal 48 will rest on the shoulders of Andy Murray.