So, alongside this initiative let's keep driving reading every day. It doesn't matter who's doing the reading - parent or child - ideally both - let's make it happen. And if you have an hour to spare let's get more and more adults sharing their love of reading with children at their local school - every interaction will help.
Most of the attention in our education system is paid to the older end - exams and universities. Yet much of the action - in terms of making a difference - takes places at the start. Or even before children arrive at school. Put it this way: if you want better GCSE results, you should invest in nursery education.
Arguably, personalisation offers a great business model: publishers can have a prototype and customise it according to each individual customer. There is a limit here, however, as to scale up, publishers need more than one title to offer to their readers- which is expensive and often leaves small publishers in a deadlock.
To get our children ready to read, we need all parents to be reading to their children 10 minutes a day. It sounds simple, but a nursery manager I spoke to recently told me how many of her parents just don't realise what a difference this could make. For boys, there's compelling evidence that dads reading to them has an even stronger effect.
A body of research concerned with e-books on laptops and PCs shows that high quality e-books can support children's vocabulary, story comprehension and word reading. However, e-books and digital books on tablets with many hotspots and multimedia features which do not correspond to the narrative can diminish children's story comprehension and vocabulary.