Arguably, personalisation offers a great business model: publishers can have a prototype and customise it according to each individual customer. There is a limit here, however, as to scale up, publishers need more than one title to offer to their readers- which is expensive and often leaves small publishers in a deadlock.
To get our children ready to read, we need all parents to be reading to their children 10 minutes a day. It sounds simple, but a nursery manager I spoke to recently told me how many of her parents just don't realise what a difference this could make. For boys, there's compelling evidence that dads reading to them has an even stronger effect.
A body of research concerned with e-books on laptops and PCs shows that high quality e-books can support children's vocabulary, story comprehension and word reading. However, e-books and digital books on tablets with many hotspots and multimedia features which do not correspond to the narrative can diminish children's story comprehension and vocabulary.