Real Time Marketing

Weather Based Ads - Real-Time Marketing's Damp Squib

Andy Nobbs | Posted 24.05.2017 | UK Tech
Andy Nobbs

Whether it's the weather, a tube strike, or the premiere of a TV show, brands have to connect with real-time relevance, because it's what we expect as consumers today. But, brands must also be tactful to avoid becoming a gimmick. The key is to realise the power of affinities to understand the consumer and deliver a relevant consumer experience.