How to Embrace Your Champions - and Get Free Publicity in the Process

Andy Lopata | Posted 24.05.2017 | UK
Andy Lopata

Last week American housewife Candace Payne used the Facebook Live app from her car to share her excitement at her new purchase. As she said, "I have t...

Three Reasons Why Your Clients Won't Refer You

Andy Lopata | Posted 05.10.2014 | UK
Andy Lopata

The common belief that if you do a good job your clients will refer you is misplaced. People are far more likely to share bad news than good. Do a good job and you are delivering on expectations. That doesn't give people a story. Dip below expectations and they will want to tell everyone, to warn them off.

Greed Isn't Always Good... Five Reasons Why Personal Gain Isn't Always the Number One Reason People Will Refer You

Andy Lopata | Posted 19.03.2014 | UK
Andy Lopata

Many people seem to assume that the people in their network are motivated purely by personal gain. And they often assume that the personal gain needs to be measured in obvious, cash terms. Yet the reality is often far from this perception.

The Number One Networking New Year Resolution

Andy Lopata | Posted 05.03.2013 | UK
Andy Lopata

If someone offers you a referral in 2013, make sure you follow up. If it's not an introduction you want, communicate that clearly but politely. Even offer to pass it onto someone more appropriate. If it is, make both yourself and your champion look good by responding in good time.

Connecting is not Enough: Why do we Refer Other People?

Andy Lopata | Posted 29.11.2011 | UK
Andy Lopata

What motivates us to take up our valuable time and put our reputations on the line to connect two other people together, often without any discernible personal benefit?