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The BBC Needs a New USP

M.R. Hall | Posted 14.01.2013 | UK Entertainment
M.R. Hall

In short, the BBC is flush with cash - nearly £5 billion each year - but doesn't quite know what it should be doing with it. It's not quite sure if it's a quasi-business or a public service, it's nervous of sounding patrician and it's terrified of taking big creative risks for fear of losing ratings.