Reputation

Reinventing a Region - How the Gulf Has Ensured It Doesn't Become a Zombie Brand

Mark Artus | Posted 25.08.2014 | UK
Mark Artus

I have been following the zombie company and low productivity debates with interest and have wondered to what extent the issues facing companies are also facing brands, and even the countries we live in.

Co-operatives: The Untold Story

Ed Mayo | Posted 22.08.2014 | UK
Ed Mayo

Now I know what a steamroller can do. The last year has been the most dramatic and the most traumatic ever for the co-operative sector. For years, you wait for the mainstream business press to pick up on the potential of the co-operative model in today's more open and fluid world of enterprise, and then...wham.

Brands and the Politics of Sponsorship: The 2022 World Cup

Tamara Littleton | Posted 15.08.2014 | UK
Tamara Littleton

The run-up to the Sochi Winter Olympic Games earlier this year proved uncomfortable for several major sponsors. Social and political issues were at pl...

Your Legacy: What do You Stand For?

Sonja Lewis | Posted 15.07.2014 | UK Lifestyle
Sonja Lewis

Stephen Sutton's untimely death puts the matter into perspective. While we remember him publicly, and his family and friends remember him privately, we will all remember one thing for sure: what he stood for.

Still Standing: The Reputation of Co-operatives

Ed Mayo | Posted 08.04.2014 | UK
Ed Mayo

The challenges of The Co-operative Bank and the furore around the role of the former chair, made co-operatives - businesses that are member-owned - an unhappy national news story in late 2013. Three months on and I feel that I can breathe again. But what difference did these high profile troubles make to the wider co-operative sector and the long-term reputation of our business model?

No More Heroes?

Dr Arlo Brady | Posted 03.04.2014 | UK
Dr Arlo Brady

'Whatever happened to all the heroes?', sung British punk rock legends The Stranglers on their 1977 classic No More Heroes. Indeed, in today's post-crash landscape, its lyrics are perhaps more relevant than ever.

Your Reputation Is a Chemistry Equation (Men≠Women)

Tahreem Arshad | Posted 20.03.2014 | UK Lifestyle
Tahreem Arshad

Competence is more than intelligence - it also includes political skills, such as social astuteness, networking ability, sincerity and interpersonal influence. And warmth can be understood as likeability. These reactants are on the left hand side and the product on the right is your reputation.

Legacy of Horsemeat Scandal Hangs Over Food Industry

Gavin Megaw | Posted 17.03.2014 | UK
Gavin Megaw

George Bernard Shaw once said, "Success does not consist in never making mistakes, but in never making the same one a second time." One year on from the horsemeat scandal and the food industry is in danger of doing exactly that.

Shouting Above the Noise: Lessons for Political and Corporate Communicators

Laurence Stellings | Posted 03.02.2014 | UK Politics
Laurence Stellings

Communicators - politicians, corporate spokespeople, charity campaigners - have always faced challenges when trying to get their messages through to voters, consumers and the public...

Billboards in the Sky - Why Ryanair Needs to Change the Mood Music

Milorad Ajder | Posted 27.01.2014 | UK
Milorad Ajder

Ryanair, one of the most successful brands in the last 25 years, has always taken an uncompromising approach when dealing with its customers - follow the rules to the letter and get a cheap fare - any deviation and costs will escalate. No excuses, no quarter given...

To Avoid Stormy Waters for Their Business, CEOs Need to Learn How to Dive into Social Media

Maria Shopova | Posted 23.01.2014 | UK
Maria Shopova

I recently came across a very interesting report by Deloitte titled "Exploring Strategic Risk" that summarised findings from interviews with 300 execu...

Safety never takes a holiday

Katie Mickleburgh | Posted 24.11.2013 | UK
Katie Mickleburgh

Reputation matters. Individuals, businesses, charities and all types of entities are taking more and more proactive action and, in some cases, aggress...

Five Years On, Financial Crisis Has Transformed China's Reputation as a Global Power

Andrew Hammond | Posted 19.11.2013 | UK
Andrew Hammond

Five years on, the dust is still settling but it is clear that the consequences have been more than financial. In terms of perceptions, many international publics believe the economic balance of power has swung sharply toward China.

US Surveillance Controversy Underlines Importance of Corporate Foreign Policy

Andrew Hammond | Posted 05.09.2013 | UK Politics
Andrew Hammond

For those firms which misstep, fallout can be very damaging, both for the financial bottom-line and reputationally. However, for those which are pro-active and invest in their capability, the prizes -- both in terms of mitigating risk and seizing opportunity -- are potentially ever more significant.

The Importance of Online Reputation Management for Small Businesses

Reno Charlton | Posted 16.10.2013 | UK
Reno Charlton

Having a good digital footprint for your small business is absolutely essential in the modern age of information technology. Your company's digital fo...

Mind the Reputation Gap

Gavin Megaw | Posted 24.09.2013 | UK
Gavin Megaw

Warren Buffett isn't often wrong. Yet he was when he said: 'It takes 20 years to build a reputation and five minutes to ruin it.' Most reputations are severely damaged because an organisation has failed over many years to operationally live up to the high expectations set by their PR and marketing activity.

Beware of the 'Lance Armstrong Effect' on Your Reputation

Gavin Megaw | Posted 23.09.2013 | UK
Gavin Megaw

Reputation cannot be owned; it is the prevailing view of an organisation. Reputations are impacted by all publicly available data and coverage. An important component is the view, held by the public, opinion leaders and other stakeholders, of the industry an organisation is part of.

Who Do You Trust?

Dr Arlo Brady | Posted 07.09.2013 | UK
Dr Arlo Brady

Trust - or the lack of it - is a hot topic at the moment, brought into the spotlight by a number of high-profile failures in public confidence. Banks and politicians are the main target of our growing despondency.

End of Which Era?

Indra Adnan | Posted 22.06.2013 | UK Politics
Indra Adnan

Thatcher's funeral v Olympic Opening Ceremony - which is the real Britain?

Why Are People Still Getting Into Trouble on Twitter?

Kim Pattullo | Posted 19.06.2013 | UK Tech
Kim Pattullo

As this area of communication continues to develop we will continue to see news stories where you can't help but wonder how someone could have been so naive'? Yet, employers must also make sure that they don't end up on the wrong end of a tribunal decision (or the media) by taking a decision that could ultimately be considered unreasonable or disproportionate.

The Continuing Online Advertising #Fail

Duncan Trigg | Posted 03.06.2013 | UK
Duncan Trigg

It's certainly not going to be easy for Nike to distance themselves from Pistorius. And they won't be helped by having Nike adverts appear next to editorial stories of brand ambassadors caught up in all sorts of trouble. But this is going on every single day in markets across the world. Due to the nature of online advertising, once an advert is sent out from the original advertiser, they basically give up their control of where the content lands.

Charlie Thomas

Can Findus Restore Consumer Confidence?

HuffingtonPost.com | Charlie Thomas | Posted 08.02.2013 | UK

On Friday afternoon, frozen food giant Findus reiterated its apology over some of its beef lasagne products containing horse meat, saying it was "sorr...

The Worst Manchester United Manager Ever?

Rob Atkinson | Posted 03.03.2013 | UK Sport
Rob Atkinson

I have but one candidate for this title, a man whose personal qualities and actions during his period of tenure put him, I would argue, clear ahead of the field as the worst Old Trafford boss of all time. Ladies and gentlemen, I give you: Sir Alex Ferguson.

Can Barclays Rebuild the Trust Deficit?

Jane Wilson | Posted 07.12.2012 | UK
Jane Wilson

Although Barclays are shaking up their investment banking operation with a commitment to stop helping companies manage their finances in a way that avoids paying tax, making preparations for the possible fall out from their interest only mortgage book would be a positive move.

Mea Culpa Mechanics - Notes on What Makes Some Apologies Work and Others Fall Flat

Mark Fletcher-Brown | Posted 21.11.2012 | UK Lifestyle
Mark Fletcher-Brown

Sometimes people say sorry when they don't mean it. And surprise, surprise, people don't believe a word. So what makes an apology real? Here are some tests...