With 194 marginal seats in the UK, needing only a 5% change in behaviour for them to switch allegiance, the party that has utilised effective online marketing campaigns targeted at voters in these constituencies could have helped provide a deciding factor in these last couple of weeks of the campaign.
In the time it takes to read this, someone in the UK would have had a stroke. Stroke is cruel. It can rob you of your speech, your ability to walk, your memory, your independence and your dignity - all in the blink of an eye. Twice as many women die from stroke than breast cancer and the condition kills more men than prostate and testicular cancer combined.
Crisis may seem a little alarmist. Maybe it is, but probably not. The Enlightment taught us that there exists no better way for us to accrue knowledge about the world than the dispassionate, evidence-driven approach of the scientific method and, conversely, no bigger obstacle to progress than ideology and dogma.
Scientists too - especially those whose work is more about understanding prostate cancer biology than developing new treatments - can sometimes feel like the clinical sterility of their lab is a long way from the living, breathing men behind the numbers. These men, when you stop to think about it, are the reason they get out of bed in the morning.