The UK creative industries are worth £84.1 billion a year to the UK economy*; an incredible contribution and an area in which the UK shines on a global stage. Our creative exports span across film, music, gaming and publishing (to name but a few), continuously breaking new ground and contributing to the cultural landscape of countries across the world.
To try to address some of these challenges, we designed the NHS Innovation Accelerator (NIA) last year. Like many ideas it was taken from another sector. Accelerators aim to support the growth and spread of technologies, in the past developing solutions such as AirBnB and Dropbox. Microsoft, IBM and MIT all have accelerators, and now we do too.
Did you know that three people will die today because of asthma attacks? Preventable asthma attacks. We all know someone who has asthma, 1 in 11 people have the condition, but because of this there is a common misconception that as an illness it is sorted; 'you just take a puff on your inhaler and you'll be fine'. But many people are not fine.
Whilst other sponsors are beginning to follow suit (Kia Motors made history with a stand-alone sponsorship of England women's cricket in 2014), the potential for growth and investment remains huge. The general public, both male and female, are increasingly seeing the value in women's sport. Now it's for the media, rights holders and sponsors to ensure they are doing the same.