It sometimes feels that a week doesn't pass without a high profile example of business falling short of the standards expected by customers and wider society. In light of the tax controversy involving one of our biggest banks that continues to dominate headlines - this latest poll perhaps comes as no surprise.
We were all emotionally immature at one point or another, just as we were all physically immature. The way that emotionally immature people try to get love is by playing the drama triangle. As a child, you will seek to blame others for the hurt you feel. You will try to play the victim in order to have your parents 'rescue' you.
It may surprise you to hear that, as a woman living in the 21st Century, I had spent my entire life believing that Feminism didn't concern me. I thought the issue (yep, just the one!) had gone away. At school, I could wear trousers just like the boys if I wanted to. Of course, I didn't, they were horrible, but the option was there if I felt that strongly about it. I didn't.
Involvement of parents and family members has a more likelihood of bringing a better spouse with matching backgrounds in terms of family and upbringing - not just on external features. Morally upright young people would obviously look for morally upright life-partners and they would go the extra mile to find a reasonable match.
I've certainly been guilty of sharing and Smoasting, especially the F***-Off Boasting About Your Child posts: when our 19-month-old completely surprised us by counting to 10, I was bursting with pride and wanted to shout it from every rooftop but I stopped myself. Because, actually, do I really need 40 likes to affirm that our son is as bright as a button?
I was born into a generation with the world at my fingertips, raised on the assumption that my financial prospects would be the same, if not greater, than those of my parents but instead the world we were told we could have, is out of reach; that career ladder we were all aiming to get on, is a high-chair away.
In order to truly understand the magnitude of what we are considering, we must return to the child at the centre of it all. A child who did not ask to be conceived in such a way, nor ask to be unwanted in any way, but could have grown up to be a child with a voice asking for love, respect and dignity. For now, we must be their voice.