UK Retail Industry

What Can Retailers Do to Battle High Checkout and Basket Abandonment Rates?

Jean-Marc Noel | Posted 07.09.2013 | UK Tech
Jean-Marc Noel

Abandonment rates are one indicator of the confidence consumers have in a store. Though some abandonment is normal it can have an impact on the bottom line if a lot of products are being dropped right before purchase. These are customers who were literally about to complete a sale but for what ever reason didn't feel comfortable enough to do so.