Rewards Points

Technical Innovations Are Transforming Loyalty Programmes

Raconteur Media | Posted 17.06.2012 | UK
Raconteur Media

At a branch of Tesco Extra at the unpromisingly named Gallows Corner, in Romford, Essex, an unusual experiment has taken place. Customers owning smartphones installed with Android OS 2.2 or later were offered the chance to download a prototype app, which syncs their online shopping list, stored in their phones, with a map displaying the optimum route through the aisles to find their groceries.