The "right to be forgotten" could be seen as a potential coup for brands and consumers who wish to rid themselves of those old, embarrassing search links once and for all... Instead of being asked in the fine print if we wish to opt out, the marketing industry may need to get used to the idea of politely asking consumers to opt in.
Clearly we as society, policymakers and website service providers need to consider how we can do more to ensure less people become victims of online abuse, commit suicide, have "bad internet experiences," are forced to move from school to school, home to home, and are even afraid to use the internet.
By all means use the internet as a source of seemingly positive information to give you a larger potential pool of applicants or members. However, as a source of negative information which you cannot or will not confirm or be able to check directly with the person concerned it should be a no no in all but the most obvious cases.