The accelerating pace of business change and intensifying regulatory scrutiny are the key macro-trends that will continue to affect companies over the next 12 to 24 months. These Hot Spots provide a solid framework for addressing the key risk areas that could have significant consequences for businesses' performance.
There are many issues about sharing a persons personal medical data with other organisations and companies, some issues are big and others are much smaller. For me, it causes many issues. I'm not afraid to share with the world that I have a heart condition, caused by a lack of fibrillin gene meaning my aorta just keeps expanding. In fact, that's pretty rare in itself, admitting it can stop people wanting to hire me, because even though it's controlled - I pose too much of a risk.
Research published this week by Marie Stopes shows that of 4,000 adults not trying for a baby, a third of women and almost half of the men had unprotected sex at least once in the past year. And here's the surprising part. Around eight out of 10 of those having unprotected sex said they believed it was "very unlikely" that it would result in pregnancy or they'd contract a sexually transmitted infection. When it comes to our sex lives, it seems we cross our fingers and hope for the best. Yet 185,000 women accessed abortion services last year, which suggests that for quite a lot of us, it does happen. Half a million STIs were diagnosed last year too, some of them incurable and life-threatening.
For those firms which misstep, fallout can be very damaging, both for the financial bottom-line and reputationally. However, for those which are pro-active and invest in their capability, the prizes -- both in terms of mitigating risk and seizing opportunity -- are potentially ever more significant.
We need to redefine the very notion of what 'taking a risk' or 'being brave' actually constitutes. Indeed, you can argue that brands need to get things wrong from time to time in order to learn, a hypothesis brilliantly laid out by Tim Harford in his book 'Adapt - why success must begin with failure'.
I'm reminded of that incident as I sit in my office listening to my daughter playing Amy Winehouse's albums over and over again, and I daren't admit to her that I dismissively chucked Amy's homemade, personally annotated CD in the bin that afternoon because I didn't have the energy or nerve to take a risk.