V-Day for women is all about one-upmanship: "I see your hot air balloon ride and I raise you a hundred red roses!" Unless your proposal was sung to you by a large Disney flashmob atop a mountain at sunrise, you've essentially lost at Valentine's Day. That £200 Pandora necklace is just not going to cut it, my friend. Better luck next year.
Many people are justifiably cynical of Valentine's Day and regard it as a marketing ploy by retailers to shift stocks of over-priced cards, chocolates and flowers. And let's not forget those who would dearly love to shower their special someone with gifts or treats but have no spare money for extra presents.
It's not just the wildlife and the vast African skies that will put romance in the air - some of today's safari lodges are incredibly stylish and intimate, with luxury tents, roll top baths and game drives that finish with dinner beneath the stars. Here are 10 of the most romantic lodges in the world.