A simple stat for you to start: there are four mentions of 'rural' in the Budget document released by the Treasury today (available here) and 13 for 'cities'.
To Blenheim Palace, Oxfordshire, for my first experience of the CLA Game Fair - Europe's largest countryside event. For those who have never been, the Fair is affectionately known as the "Glastonbury" for lovers of all things rural; an epithet that barely does justice to the scale or significance of the event.