Sales Therapy

The Changing Role Of Sales In A Web Enabled World

Grant Leboff | Posted 29.10.2012 | UK Tech
Grant Leboff

There is no doubt that in a web enabled digital age the role of a salesperson has to change. Quite simply, in most markets, prospects now have more access to choice and information than ever before. This has altered the way buyers access choice and make decisions. Simple logic would, therefore, dictate that sellers have to react and alter their own behaviour.