Few British industries are as strong as travel and tourism, and few have such growth potential. But achieving this will not be easy. It requires an unprecedented level of collaboration and partnership between the travel industry, the public sector and Government.

This week, VisitBritain has launched a consultation on a growth strategy for tourism to Britain, with an ambition to reach 40 million visitors by 2020, a 3% year on year increase. Reaching that figure would deliver £8.7 billion additional foreign exchange earnings at today's prices and support more than 200,000 additional jobs.

The London 2012 Games is an unprecedented opportunity to show the best of Britain to potential holidaymakers. Our Summit this weekend is crucial. The real work starts now.

Britain's Diamond Jubilation celebration in June was as memorable as last year's Royal Wedding, and in a matter of days we'll be welcoming the world to Britain as London plays host to greatest show on earth for a record third time.