São Paulo Fashion Week

Paula Raia Womenswear Spring/Summer 2014/15

Joao Paulo Nunes | Posted 19.06.2014 | UK Lifestyle
Joao Paulo Nunes

On a sunny and warm morning in early April 2014 a van carrying me and about a dozen other international journalists arrives at a wide and leafy street in São Paulo's exclusive and affluent neighbourhood of Jardim Europa.

Fashion Rio: A Talented Sartorial Side of Brazil's Real Coin

Joao Paulo Nunes | Posted 01.07.2013 | UK Style
Joao Paulo Nunes

If São Paulo has been considered the sartorial capital of Latin America with an influential fashion week established in the mid-1990s, Rio de Janeiro has grown to achieve a deserving status of its own on the global fashion arena, with its own sartorial showcase first created in 2001.

A City of Two Tales: São Paulo Fashion Week Spring/Summer 2014

Joao Paulo Nunes | Posted 30.05.2013 | UK Style
Joao Paulo Nunes

Despite the pervading criticism, the organisers behind São Paulo Fashion Week should be congratulated for, and feel proud of having produced a successful Spring/Summer 2014 showcase that confirmed Brazilian fashion's creative and commercial influence on the global arena.

Forum Autumn/Winter 2013: Narrating Brazilian Cultural Heritage and National Identity Through Fashion

Joao Paulo Nunes | Posted 21.02.2013 | UK Style
Joao Paulo Nunes

Quite often, the decision to imbue a fashion collection with tropes of national identity can lead to unconvincing (and, in many cases, disastrous) res...

How Brazilian Fashion Is Taking Over the World (and Why You Should Be Paying Attention)

Joao Paulo Nunes | Posted 22.01.2013 | UK Style
Joao Paulo Nunes

At a time when fashion weeks in New York, London, Milan and Paris reflect the global recession conjuncture, and the overall feeling of their audiences is one of depressing apprehension, Brazilian fashion breathes much-needed fresh hair and optimism into a multi-million dollar industry.