Search Engine Optimization

Google's Answer Boxes Demonstrate Appetite for E-A-T

Alastair Turner | Posted 03.09.2014 | UK Tech
Alastair Turner

Answer boxes are the boxes that appear at the top of the organic search results and attempt to answer the question in the query... most of these queries exist around answers with a fairly solid factual base, but Google's current focus on understanding the meaning behind searches and how prominently they are displayed means that ever greater importance is placed on high quality content.

The Death of (Free) Keywords, Not SEO

Martin MacDonald | Posted 23.01.2014 | UK Tech
Martin MacDonald

Google finally did us all the service of stopping the charade of keyword privacy concerns in analytics packages, and finally removed them entirely from their search referrers this week. Rand Fishkin, CEO of Moz (the worlds best selling SEO toolset) wrote a piece on his personal blog, calling it the first existential threat to the industry.

How to Find a Good SEO Company

Jonathan Guy | Posted 12.11.2013 | UK Tech
Jonathan Guy

To help you make something of a more informed choice, here are my top five pointers for choosing your next SEO firm.

Can You SEO Your Way to the Bestseller List?

Laxmi Hariharan | Posted 11.08.2013 | UK Tech
Laxmi Hariharan

Chris McVeigh-- he runs FourFiftyOne a digital publishing consultancy as well as seoforbooks--said, "SEO is a huge opportunity for Indie authors to become discoverable" adding "it is not a discoverability but a visibility problem for many authors."

Why Working Out Who the Paperboys Are in Digital Media Is the Most Important Thing a Business Can Do

Stephen Hull | Posted 25.03.2013 | UK
Stephen Hull

Back in the old days it was simple. Fast forward to 2013 and look at the distribution network for an online operation? Who are the paperboys? Who are the distribution managers? And when will companies with digital ambitions, who value their content, realise that they must invest more in how they distribute content?

Why the SEO Industry Needs Standards (and Possibly Regulation)

Judith Lewis | Posted 06.03.2013 | UK Tech
Judith Lewis

SEO can harm as well as heal, as it were. I am aware I can ruin a business as well as add millions on to the bottom line. I take the responsibility given to me by a client seriously but I know not all do. I'd like to see standards not as exclusionary but as simply something everyone must achieve to call themselves an SEO.

R.I.P. Traditional Marketing

Heather Baker | Posted 01.12.2012 | UK Tech
Heather Baker

If a PR professional had jumped into a time machine in 2008 and landed in 2012, they would find themselves lost and unemployable. That's because the way customers interact with organisations has changed beyond recognition and the traditional marketing communications model is now all but redundant.

Algorithm Update - Is Google Being Hypocritical?

Ramy Khuffash | Posted 25.03.2012 | UK Tech
Ramy Khuffash

Do you have loads of ads at the top of your web pages? Time to make some changes.

Push For Prisoners To Work 40-Hour Week Gains Momentum

Huffington Post UK | Peter Guest | Posted 28.11.2011 | UK

A call by justice secretary Kenneth Clarke to get prisoners to work 40 hour weeks has received the backing of one of the country's largest security co...