Bernadette confesses that she sometimes feels swallowed up by all of the responsibility of her business and the rest of her life. She says she can become so exhausted that she can't sleep, and yet when the next day comes and presents its new challenges, she looks forward to it - each day is different, exciting, and fun!
Answer boxes are the boxes that appear at the top of the organic search results and attempt to answer the question in the query... most of these queries exist around answers with a fairly solid factual base, but Google's current focus on understanding the meaning behind searches and how prominently they are displayed means that ever greater importance is placed on high quality content.
Google finally did us all the service of stopping the charade of keyword privacy concerns in analytics packages, and finally removed them entirely from their search referrers this week. Rand Fishkin, CEO of Moz (the worlds best selling SEO toolset) wrote a piece on his personal blog, calling it the first existential threat to the industry.
Back in the old days it was simple. Fast forward to 2013 and look at the distribution network for an online operation? Who are the paperboys? Who are the distribution managers? And when will companies with digital ambitions, who value their content, realise that they must invest more in how they distribute content?
SEO can harm as well as heal, as it were. I am aware I can ruin a business as well as add millions on to the bottom line. I take the responsibility given to me by a client seriously but I know not all do. I'd like to see standards not as exclusionary but as simply something everyone must achieve to call themselves an SEO.