#Seo

The Death of (Free) Keywords, Not SEO

Martin MacDonald | Posted 23.01.2014 | UK Tech
Martin MacDonald

Google finally did us all the service of stopping the charade of keyword privacy concerns in analytics packages, and finally removed them entirely from their search referrers this week. Rand Fishkin, CEO of Moz (the worlds best selling SEO toolset) wrote a piece on his personal blog, calling it the first existential threat to the industry.

Google Analytics Is on Its Way Out

Melissa Davis | Posted 23.01.2014 | UK Tech
Melissa Davis

At present, most of these keywords are made freely available with only a few listed as 'not provided'. However, Google is about to encrypt all keyword search data, which means that the number of 'not provided' keywords appearing in Google Analytics is soon going to be at 100%.

Do You Really Know How Google Searches for Your Website?

Melissa Davis | Posted 16.09.2013 | UK Tech
Melissa Davis

Perhaps the biggest shift that any organisation needs to make when it comes to getting to grips with the new Google is the shift in attitude. It is no longer a case of trying to 'trick' or 'manipulate' search engines with clever SEO techniques.

How to Find a Good SEO Company

Jonathan Guy | Posted 12.11.2013 | UK Tech
Jonathan Guy

To help you make something of a more informed choice, here are my top five pointers for choosing your next SEO firm.

Why We Rebranded Our Business and Ditched SEO

Jonathan Guy | Posted 06.11.2013 | UK Tech
Jonathan Guy

This week we have evolved from Aqueous SEO to Aqueous Digital and all our branding including our website, social media sites and even the stationery has switched to the Aqueous Digital brand.

Why This Article Must Not Be About That Thing Everyone's Talking About

Michael MacLennan | Posted 02.11.2013 | UK Comedy
Michael MacLennan

That thing that happened earlier in the week had so many layers to it that you could scarcely have imagined when you first came across. Well, I guess...

Can You SEO Your Way to the Bestseller List?

Laxmi Hariharan | Posted 11.08.2013 | UK Tech
Laxmi Hariharan

Chris McVeigh-- he runs FourFiftyOne a digital publishing consultancy as well as seoforbooks--said, "SEO is a huge opportunity for Indie authors to become discoverable" adding "it is not a discoverability but a visibility problem for many authors."

Beware of the Penguin

Hannah Lippitt | Posted 10.08.2013 | UK Tech
Hannah Lippitt

Google felt its credibility was under attack, the backlash began; with the release of two not-so-cuddly algorithms called Panda and Penguin. Their mission: To penalise low-quality keywords, attack overused exact matched domains and reward websites with original, authentic content.

Mobile Websites and the Power of Three

Dan Weisbeck | Posted 14.07.2013 | UK Tech
Dan Weisbeck

A good mobile website must be optimised for every possible device, embrace context in order to satisfy all user requirements, and serve a compelling user experience for all device functionalities.

Gaming Google Is No Longer an Option - Search, Social Media and PR Integration is the Key

Judith Lewis | Posted 01.06.2013 | UK Tech
Judith Lewis

For years, certain companies have made a living doing something akin to 'gaming' the Google search results. By focusing on a single distribution channel, they have built visibility in the search engine result pages in order to acquire new customers or new leads. Recent changes in the Google search algorithm have made this practice less useful

Engaging Content Brings Better Rankings

Alex Wares | Posted 10.04.2013 | UK Tech
Alex Wares

Key to the whole thing is engaging and genuinely useful content that people will want to share. This is especially true now that Google's understanding of quality has become more sophisticated, as it is able to make a judgment on what it sees as poor content.

Why Working Out Who the Paperboys Are in Digital Media Is the Most Important Thing a Business Can Do

Stephen Hull | Posted 25.03.2013 | UK
Stephen Hull

Back in the old days it was simple. Fast forward to 2013 and look at the distribution network for an online operation? Who are the paperboys? Who are the distribution managers? And when will companies with digital ambitions, who value their content, realise that they must invest more in how they distribute content?

Why the SEO Industry Needs Standards (and Possibly Regulation)

Judith Lewis | Posted 06.03.2013 | UK Tech
Judith Lewis

SEO can harm as well as heal, as it were. I am aware I can ruin a business as well as add millions on to the bottom line. I take the responsibility given to me by a client seriously but I know not all do. I'd like to see standards not as exclusionary but as simply something everyone must achieve to call themselves an SEO.

The Return of the Blog

Benjamin Kerry | Posted 21.02.2013 | UK Tech
Benjamin Kerry

Blogging represents an opportunity. If you are authentic and interesting, you will see numerous benefits, from SEO to greater engagement on social networks. Like any business opportunity there is a cost associated, which is why those who will benefit most will blog smart in 2013.

How Social Media and Big Data Won the US Presidential Election

Benjamin Kerry | Posted 21.02.2013 | UK Tech
Benjamin Kerry

Here are the three lessons brands should take from the US election.

Three Ways to Stay on the Good Side of Google

Benjamin Kerry | Posted 22.02.2013 | UK Tech
Benjamin Kerry

The more content you produce, the easier it will be to support positive search engine results and stay on the good side of Google. The zoo animals Google have released only want to see authentic, well written, and relevant human content. Be true to your business.

The Youth of Today Need to Become Digitally Savvy to Get Ahead Tomorrow

Josh Hansen | Posted 04.02.2013 | UK Tech
Josh Hansen

The whole world is going online from accountants to your local pub, every company, shop, organisation and celebrity has an online presence and knowing how they work can only be an advantage.

How LinkedIn Can Support SEO and Content Marketing

Dominic Tarn | Posted 27.01.2013 | UK Tech
Dominic Tarn

LinkedIn is trying to be more relevant. In the B2B market it is safe to argue that its value as a social network and communication tool means it should rank above Facebook, Google+ and Pinterest.

Why It's Time to Stamp Out Sexism in Science

Claire Broadley | Posted 29.12.2012 | UK Tech
Claire Broadley

Sexism in science reinforces an outdated message. It underlines the fact that, for young women, sexist attitudes are a barrier to their involvement in science and technology.

R.I.P. Traditional Marketing

Heather Baker | Posted 01.12.2012 | UK Tech
Heather Baker

If a PR professional had jumped into a time machine in 2008 and landed in 2012, they would find themselves lost and unemployable. That's because the way customers interact with organisations has changed beyond recognition and the traditional marketing communications model is now all but redundant.

Google's Dull Lacquer Is Creating a Ronseal World

Steve Loynes | Posted 29.11.2012 | UK
Steve Loynes

The outside of the tin says wood varnish, and inside it's wood varnish. That's the perfect scenario for the monochrome world that the Google algorithm frequents, but it's bloody boring reading the outside of tins.

How Mobile Search Impacts Brands and Consumers

James Hilton | Posted 20.11.2012 | UK Tech
James Hilton

Brands that adopt mobile first can take advantage of mobile search by building location data into their search results. Google search on mobile already provides results based on the users location for certain key words - such as food, coffee, petrol station - but only if the user has first agreed for Google to use their location.

Alistair Coleman is the Best Person Ever, also Something About Emma Watson Kardashian Swimsuit buy Viagra Cialis Weightloss

Alistair Coleman | Posted 19.11.2012 | UK Comedy
Alistair Coleman

I hope you've managed to get past the clumsy headline for this piece, it being my (doomed) attempt to harvest more clicks from the wilds of the internet through the dark arts of what sharp-suited people are calling Search Engine Optimisation. And the Lord above knows how I need to boost my brand, after than nasty business with the bus full of nuns.

A Little Extra Could Get You Fired...

Ehud Furman | Posted 01.09.2012 | UK Tech
Ehud Furman

Far too many people still think of the internet as a veil which they can hide behind and maintain an online persona that is private; the truth is somewhat more disturbing: The internet is a reflection of exactly who you are and if you're looking to impress, you'd better make sure that your reflection is a true and fair depiction of exactly who you are.

Addressing the Google Influence Factor - How Brands Can Manage Their Reputation Online

Ehud Furman | Posted 23.07.2012 | UK Tech
Ehud Furman

Quality content reigns supreme for anyone managing their reputation online. Whether you're protecting your brand and image or promoting it, without distributing new content on a regular basis, you can quickly be misrepresented on search engines.