How To Get Your Video On Google's First Page

Paul McNeil | Posted 10.11.2016 | UK Tech
Paul McNeil

The methods of enhancing your video's ranking in search engines and YouTube are quite simple, few and yet extremely crucial. While producing high quality videos are the most important element, you must recognise the fact the library of text you post online enjoys the potential of being captured and indexed by Google, or "spidered" as described by some experts.

Linkedin Isn't For Freelancers...Or Is It?

Jo Rourke | Posted 20.09.2017 | UK Tech
Jo Rourke

Linkedin, when used correctly, can be an extension of your website, providing information you won't include there, and, contrary to popular belief, it can be customised considerably; giving it your personal touch. You'll notice I said it's an extension of your website, not an extension of your CV. After all, your Linkedin profile can have, among other things:

How I Grew My Organic Search Traffic 1465% in 12 Months

Steve D. Shaw | Posted 10.03.2017 | UK Tech
Steve D. Shaw

In this post I share how, by following a specific strategy, I grew my organic search traffic by 1465% within just 12 months. That's nearly 16 times ...

7 Motivational Steps To Start-Up Success

The Huffington Post UK | Shihab S Joi | Posted 22.09.2016 | UK

You’ve had a great idea, you want to turn it into a money-spinner, you’re ready to go it alone and start-up your dream business straight away. ...

Google's New 'Mobilegeddon' Algorithm Is Really Really Shallow

The Huffington Post UK | Thomas Tamblyn | Posted 21.04.2015 | UK Tech

Something massive is happening to the world wide web. Screamed via Twitter as '#mobilegedden' it is a change that's ultimately happening behind the cu...

Is SEO Something Start Ups Really Need?

Erica Sosna | Posted 17.04.2015 | UK Tech
Erica Sosna

Search Engine Optimisation works to help would be customers find your site by 'tagging' your site with the topics, search criteria and words they are likely to use to describe their need.

To Kill a Mockingbird and the Humanity of PR and Marketing

Jonathan Welsh | Posted 06.04.2015 | UK Tech
Jonathan Welsh

It is no reverse anachronism to state that Harper Lee did not need to undertake an SEO campaign to boost amazon rankings of her novel in the past 15 years, and there's no content marketing case study from 1955.

The Apprentice's Eureka Moment as Lord Sugar Ponders Digital Marketing

James Root | Posted 17.02.2015 | UK
James Root

We didn't get to see the full contents of the business plans - it wouldn't make great viewing to be fair - but we were offered a sneak peak of some of them, including poor Soloman's, complete with two pages of brand logo concepts and not a lot else, to which he got totally annihilated by veteran Apprentice interviewer, Claude Littner.

Successful Women Entrepreneurs Give Back: Bernadette Coleman

Dr Monique Y. Wells | Posted 25.12.2014 | UK
Dr Monique Y. Wells

Bernadette confesses that she sometimes feels swallowed up by all of the responsibility of her business and the rest of her life. She says she can become so exhausted that she can't sleep, and yet when the next day comes and presents its new challenges, she looks forward to it - each day is different, exciting, and fun!

Content Marketing is Saving the Web

Martin MacDonald | Posted 27.10.2014 | UK Tech
Martin MacDonald

To stand out in the ever increasing flood of content on the internet, being good isn't good enough. You must be remarkable to stand out - and that's precisely what Content Marketing is about.

Negative SEO Does Exist and Here's the Proof

Jonathan Guy | Posted 13.09.2014 | UK Tech
Jonathan Guy

Last week however one of our client's sites received an "Unnatural Links" notification in Webmaster Tools. Given that we haven't been link building for this client or site and we know that they haven't then this was a bit of a surprise... it's clearly a crude attack on their site.

What Does the Digital Future Hold for Brands?

James Root | Posted 11.08.2014 | UK Tech
James Root

So whilst many businesses will need to clean up their act, the key question is; what does the future hold for content? How can brands ensure they avoid penalisation, whilst delivering engaging content that's of value to users?

The Guy Who Created Google+ Just Made A Big Announcement

The Huffington Post UK/UK | Posted 25.04.2014 | UK Tech

The creator of Google's social network Google+ has announced he is leaving the company after seven years with the search engine giant. Vic Gundotra...

The Death of (Free) Keywords, Not SEO

Martin MacDonald | Posted 23.01.2014 | UK Tech
Martin MacDonald

Google finally did us all the service of stopping the charade of keyword privacy concerns in analytics packages, and finally removed them entirely from their search referrers this week. Rand Fishkin, CEO of Moz (the worlds best selling SEO toolset) wrote a piece on his personal blog, calling it the first existential threat to the industry.

Google Analytics Is on Its Way Out

Melissa Davis | Posted 23.01.2014 | UK Tech
Melissa Davis

At present, most of these keywords are made freely available with only a few listed as 'not provided'. However, Google is about to encrypt all keyword search data, which means that the number of 'not provided' keywords appearing in Google Analytics is soon going to be at 100%.

Do You Really Know How Google Searches for Your Website?

Melissa Davis | Posted 16.09.2013 | UK Tech
Melissa Davis

Perhaps the biggest shift that any organisation needs to make when it comes to getting to grips with the new Google is the shift in attitude. It is no longer a case of trying to 'trick' or 'manipulate' search engines with clever SEO techniques.

How to Find a Good SEO Company

Jonathan Guy | Posted 12.11.2013 | UK Tech
Jonathan Guy

To help you make something of a more informed choice, here are my top five pointers for choosing your next SEO firm.

Why We Rebranded Our Business and Ditched SEO

Jonathan Guy | Posted 06.11.2013 | UK Tech
Jonathan Guy

This week we have evolved from Aqueous SEO to Aqueous Digital and all our branding including our website, social media sites and even the stationery has switched to the Aqueous Digital brand.

Why This Article Must Not Be About That Thing Everyone's Talking About

Michael MacLennan | Posted 02.11.2013 | UK Comedy
Michael MacLennan

That thing that happened earlier in the week had so many layers to it that you could scarcely have imagined when you first came across. Well, I guess...

Can You SEO Your Way to the Bestseller List?

Laxmi Hariharan | Posted 11.08.2013 | UK Tech
Laxmi Hariharan

Chris McVeigh-- he runs FourFiftyOne a digital publishing consultancy as well as seoforbooks--said, "SEO is a huge opportunity for Indie authors to become discoverable" adding "it is not a discoverability but a visibility problem for many authors."

Beware of the Penguin

Hannah Lippitt | Posted 10.08.2013 | UK Tech
Hannah Lippitt

Google felt its credibility was under attack, the backlash began; with the release of two not-so-cuddly algorithms called Panda and Penguin. Their mission: To penalise low-quality keywords, attack overused exact matched domains and reward websites with original, authentic content.

Mobile Websites and the Power of Three

Dan Weisbeck | Posted 14.07.2013 | UK Tech
Dan Weisbeck

A good mobile website must be optimised for every possible device, embrace context in order to satisfy all user requirements, and serve a compelling user experience for all device functionalities.

Gaming Google Is No Longer an Option - Search, Social Media and PR Integration is the Key

Judith Lewis | Posted 01.06.2013 | UK Tech
Judith Lewis

For years, certain companies have made a living doing something akin to 'gaming' the Google search results. By focusing on a single distribution channel, they have built visibility in the search engine result pages in order to acquire new customers or new leads. Recent changes in the Google search algorithm have made this practice less useful

Engaging Content Brings Better Rankings

Alex Wares | Posted 10.04.2013 | UK Tech
Alex Wares

Key to the whole thing is engaging and genuinely useful content that people will want to share. This is especially true now that Google's understanding of quality has become more sophisticated, as it is able to make a judgment on what it sees as poor content.

Why Working Out Who the Paperboys Are in Digital Media Is the Most Important Thing a Business Can Do

Stephen Hull | Posted 25.03.2013 | UK
Stephen Hull

Back in the old days it was simple. Fast forward to 2013 and look at the distribution network for an online operation? Who are the paperboys? Who are the distribution managers? And when will companies with digital ambitions, who value their content, realise that they must invest more in how they distribute content?