Roy Hodgson seems to have forgotten the basics this week. Attacking the newspapers when they are looking for the headline - however outrageous they may be - is an own goal. He needs to fill the void by giving this hungry mob the food they require. And he should not have been deterred from his line of thinking whatever the provocation.
The 2014/15 Premier League season promises to be one of the best yet with eagerly anticipated competition throughout the table from top to bottom... But over the years history has provided plenty of drama and excitement for this campaign to live up to and here's a look back at five of the very best seasons since the new era began in 1992.
Each team will sign a player at one stage or another who just simply fails to perform. He may not adapt to the side's style of play, he may not get enough time on the field or he may inexplicably lose all footballing ability, what's known as doing a Torres. Here are five players who can relate to this and need to leave their current clubs as soon as possible if they hope to shine again.
The referee's award, in the opening match, of a controversial penalty to host nation Brazil, can be explained by psychology. The same psychological processes could also determine the outcome of the tournament, new research reveals.
Loser is such a pejorative word. No one wants to be a loser. But what if glorious frustration is better than ignoble victory, trying and failing to do what is right more preferable than getting away with acting improperly?
This was not an episode from HBOs much anticipated Season 4 of Game of Thrones though, but the real live drama unfolding at Manchester United as David Moyes was sacked and the battle for his successor starts to take place.
After just one bad campaign United haven't fallen yet, but their precarious position dictates that the 2014/15 season is more important than any other ever has been. The club don't have to win the Premier League, but a renewed competitiveness and a minimum of fourth place is crucial. Anything less could be catastrophic.
Most of us, if honest, will have enjoyed watching the public demise of this man we have never met, don't know, but yet have been invited to excoriate over the duration of his tortured reign at Old Trafford. What does this public and ritual flogging say about us?
And just like that, it is finished. It's been a nightmarish and arduous 10 months in the Old Trafford hot seat for David Moyes, and, having served up a feast of failure during his time in Manchester, it is perhaps fitting that the all-powerful United deities chose Easter weekend to publicly sacrifice their 'chosen one'.
This has not been about David Moyes at all. His sad fate would have been the natural destiny of any inheritor of what was clearly a poisoned chalice, made more poisonous by the addition of that lethal factor of self-delusion. Because Manchester United have succeeded in convincing themselves that they are something special; the Biggest Club in the World.
Poor old David Moyes may be humiliated by an appalling first and only season at the helm of Manchester United but at least his predecessor, Sir Alex Ferguson - the man who chose him for the role - hasn't labelled him as someone with 'brains less than a guinea pig'...
Fans of Manchester United and the football community as a whole have reacted quickly to the Red Devils' newly found frailties after a brief period of uncertainty at the beginning of the season.
It seems incredibly harsh to place all of the blame on Moyes considering the state of the club when Ferguson departed, primarily in terms of their squad. Manchester United possess a wealth of talent, however, the main problem is that their young players are still not at the level required for Premier League glory and their more experienced men are past their peak.
The Street Child World Cup has competing boys and girls teams, it kicks off on Sunday 30th March in Rio, but unlike this Summer's event, it is the taking part that really does count as every single child participating has had a journey to get there and is already a winner.
The fact that there is probably some truth in what Sheedy suggests - that Moyes' tactics are a little direct and certainly not based on playing patient, passing football - is lost on me. His choice of timing is callous and unfortunately his PR plans lack the class he showed on the pitch during his playing career.
More than three years have passed since Ryan Babel became the first player charged by the FA over comments made on Twitter and players are still falling foul of the regulations in new and inventive ways.