Unlike hashtag campaigns that have come and gone before, #BringBackOurGirls has unified a global audience and, apart from a microscopic percentage of Boko Haram supporters, the whole world is behind the message, if not the means, of the campaign. Hashtag campaigns about everything from Orca captivity, to gay marriage, to Invisible Children; even the #YesAllWomen hashtag have all divided national and global opinions (rightly or wrongly) where #BringBackOurGirls has united the world's population in solidarity.
Since the dawn of social media, citizens of the social space have been exposed to an ever-increasing number of causes and movements. This in turn has helped to propagate the notion of 'slacktivism', the perception - arguably the delusion - that you can effect change without really doing anything at all.
"Here's a picture of me. Beautiful. Bare-faced. Make-up free. Like it. Share it. Validate me. Do the same and I'll validate you. Go on, take a selfie. It's for a good cause LOL!" Tell me, what is the good cause? Who exactly is this benefitting other than the person in the picture, who will undoubtedly be swathed with social endorsements of her natural beauty?
There's all these guides now such as 1001 places you must visit before you die, 1001 books you must read before you die, 1001 movies you must see before you die. Stuff 'em. If you're feeling more Slacker than Activist, see if you can't amble slowly towards one of these chillout zones, but if you're finding it a struggle - have a lie down.
If bashing equality-seeking movements is your thing, you'll already be down with the failings of feminism. Exclusionary, ineffective and irrelevant, we're a middle class movement which bolted the drawing-room doors against the masses as suffragettes, and has continued to alienate everybody with a load of intellectual blah-blah ever since.