Unique is the opposite of well known. It is something you have to look hard to find. Everyone wants to experience it, but unfortunately, few people actually do. Blinded by the allures of the (equally beautiful) tourist trails that exist around the world, our travels often lack the authenticity we so crave.
I want Brits to be braver with their choice of eyewear instead of stumbling instead of just stumbling into Vision Express for the best 2-1 deal. It doesn't happen that way with our European friends in Germany, France & Holland, where eye-wear is seen as an extension of an individual's identity and thus frames, quite frankly, have more flair and personality.