Across the world medium-sized businesses have been fueling the economic recovery. In Germany, the core groups of around 1,400 Mittelstand firms have become the main 'stokers' of its economic firepower. In the UK, mid-sized firms grew 5% over the past five years, outperforming both small companies and large corporations.
When a client sub-contracts a research project they have to make decisions about who they want to work with and who they think will get the job done. Imagine you could choose a university, or an agency with hundreds of staff, or a boutique firm with ten staff. These are my competitors. And then there's me, a sole trader.