You may have been toying with writing a book for your business for a while, but you're unsure. You're not good enough to write a business book. You're not sure it's worth the investment. You're terrified at the prospect of self-publishing. You're worried nobody wants to read about your business, and you don't really know what you're talking about anyway...
Ask most people what their overriding feeling is these first few days back in the office after Christmas and their response is unlikely to be 'optimism'. As Britain collectively shakes off its hangover, heads to the gym and wakes up in darkness, we can all be forgiven for a bout of the January blues.
In my last article, I identified a new young generation, the SAFFYs: Serious, Active, Forward-Facing Youth. They're very different to the "typical teen" parodied by Kevin the Teenager. Less frivolous, hedonistic, lazy and 'devil may care'. More anxious and responsible about the future, and more respectful of the past.
It has long been a commonly held view that this generation, like the babyboomers before them, have never had it so good, with a higher take home salary and booming property market. However, it appears that the rising cost of living, increasing life expectancy and changes to the pension system have started to have an effect.
Although the UK's economy is showing signs of recovery, growing by 1.1 per cent during the first six months of this year, 18 high street shops closed their doors every day during this period according to research from PwC. With many people shopping away from the high street, a new initiative is launching in December to encourage people to shop locally at independent stores.
the rapid rise in smartphones and tablets has led to a work phenomenon commonly referred to as BYOD (Bring Your Own Device). Coupled with Cloud-based business services, this has been a real game changer. So blurred have the boundaries now become that the more cavalier Internet habits of relatives and friends of every staff member have the potential to set the consumer and business world on a collision course.