Snickers

Chocolate, Caramel, Peanuts... and Patriarchy: Featuring the Snickers Advert

Sarah Grand-Clement | Posted 03.04.2014 | UK Universities & Education
Sarah Grand-Clement

One would think that there isn't any real reason to complain, because, it is after all just another advertisement, not to be taken seriously. But taking issue with the way our society reacts to behaviour outside of an unspoken norm is needed...

Why Honesty is the Best Policy

Belinda Parmar | Posted 28.08.2012 | UK Tech
Belinda Parmar

This week Wayne Rooney received a slap on the wrists from the Advertising Standards Authority for passing off a blatant advertisement for Nike as a personal tweet. It's the latest in a long line of examples of major companies getting it wrong - and getting caught out - when it comes to 'hidden' marketing on social networks.

WATCH: Forget Snickers, Mr. T Is Selling Old Navy T-Shirts Now

Huffington Post UK | Alastair Plumb | Posted 15.03.2012 | UK Comedy

Mr. T has never been afraid of cashing in on his cult credibility. Over the years, the one-time superstar A-Team member has advised the public to buy ...

Snickers' Twitter Campaign: What Was the Point?

Sam Oakley | Posted 09.05.2012 | UK Tech
Sam Oakley

We now know that Snickers' much discussed recent campaign was, at least, legal.So, the campaign was legal, but what did it achieve? This is the really irritating thing about the campaign - I'm itching to trash it because it's just the kind of inane rubbish that gives proper social media engagement campaigns a bad name.

Mars Cleared Over Celebrity Marketing Campaign On Twitter

PA/Huffington Post UK | Posted 06.05.2012 | UK

Mars and Twitter are in the clear following scrutiny from the advertising watchdog over a Snickers marketing campaign on the social networking site. ...