So many projects in Russia, and in the rest of the world, are working to combat homo- and transphobia - in the Netherlands, Uganda, Nicaragua, the United States of America. But we don't boycott these places. We go. We ask where we can help and what we can do. We know emancipation comes with time. It will take years before there is equal marriage for all. It takes time, generations, to change peoples mind-set... Can we use the Olympics to help and support LGBTs in Russia? I say yes. Let's collaborate with all these clever, creative and struggling Russians who want to make a change.
Rather than placing responsibility on the athletes, it might be more effective for the sponsors of the 2014 games to pull out of their lucrative deals with the IOC. According to the official Olympics website, commercial partnerships generally contribute up to 40% of Olympic revenue. If the corporations that sponsor the Olympics revoked their support then the IOC will take note.