Tween girls want to exercise their aspirations, to explore and express their creativity as well as to develop and learn. Enter online gaming, once dominated by (and traditionally marketed to) males, but now includes offerings specifically for girls, meeting all of these needs.

Unlike their parents and older sisters, this generation is at a stage when they are yet to join Facebook. This means that they haven't been exposed to Facebook's plethora of native games and apps. As a result, this means there is plenty of space for the next big tween girl franchise to step into the picture. It's here where a mass of licensing opportunities exist too.

"We want Zynga to equal 'play', just like Google equals search and Amazon equals shop," Zynga's CTO Cadir Lee tells the Huffington Post UK. "Our vi...

Zynga has announced a sequel to its most popular video game, the virtual farming simulator and (colossal cash cow) Farmville. Farmville 2 will be r...

Risk Factions is now on Facebook, with new terrain and characters to evolve the social side of the established cat battle. Loaded with maps and a t...

The online games company behind time-wasting favourites including FarmVille and Mafia Wars has been valued at almost £6bn after announcing its initia...