I first started making videos and posting them on YouTube just for the fun of it and to share my video game highlights with my friends at school, this was back in 2009. YouTube was the easiest place to share the clips online and I didn't think much of it at the time...now creating YouTube videos is my full time job!
There are numerous arguments in favour of such actions: a fear of the unknown, a lack of understanding, the concern that employees won't work with online distractions around, and so forth. To some extent, these concerns are valid.
So, what's the best way for your brand to turn these millions of Instagram users into potential customers? As with every single social media platform, the key to winning the hearts, minds and cold hard cash of social media users is engagement.
I sold my iPhone and purchased a cheap Nokia. I needed to sever my link to the omniscient, omnipresent super robot in the clouds. The Internet is everywhere, and nowhere, a huge swirling mass of voices, looking for attention. I was considering this when I embarked on my first phone-less commute.
The inclusion of the word 'selfie' in the English Dictionary marks more than just the arrival of a new word, it marks the dawning of an unfortunate new era in narcissism. Einstein famously said, "The most beautiful thing we can experience is the mysterious." But he's a dead dude who didn't have an iPhone, let alone Snapchat.
Often people are aware of their addictive behaviour and would like to stop or slow down. However, the illusion of the addiction can be so powerful that the fear of not being able to cope without it is overwhelming and can suffocate even the smallest attempt to take control of the situation and muster the confidence to change.
These days I always get likes on all my posts, and I usually get a bunch of comments and shares too among my 16,000 fans. I've worked out some key ingredients that are pretty much guaranteed to put a spark into your Facebook page and get people talking. I've made them easy to remember too, because they are the 3 Qs.
Communicators - politicians, corporate spokespeople, charity campaigners - have always faced challenges when trying to get their messages through to voters, consumers and the public...
Two weeks ago, I was Verified on Twitter. While outwardly meaningless, gaining that simple Blue Tick has since taken me on a journey of self-discovery which I never expected, and I hope will never end.
If my blog post is impeccably well-timed and I manage to rise above the sheer volume of words on screen, I then risk something far worse than apathy, far greater than insignificance... I risk comments.
Listening to the political gurglings of right-wing commentators a vision is painted of a monolithic BBC acting as an anti establishment, subversive enemy within.
The freedom and sense of community that comes with social networking is a wonderful thing, perhaps the most wonderful thing of the online age. But it comes with responsibility. If you intend to write about current affairs, publishing your unmoderated comments to however many pairs of eyes around the world, you must have an understanding of what you can and cannot say. It is no longer good enough to simply say "I didn't realise."
Looking at the impact of digital on media from a service design perspective, it seems to me that media brands don't have a monetisation challenge, they actually have a 'limitless opportunity' challenge, in other words, getting to grips with the many opportunities that digital technology now offers.
Whoever you are, @GayFootballerUK, may I be among the first to throw my hat in the ring and give you my full support. I salute you.
While there is no secret formula to creating engaging social media content, the best examples of content have two things in common: the content is original and it has been distributed in the right way to the right people.
A friend of mine recently confessed that her daughter asked for a brazilian wax because boys won't go out with girls unless they have them. She also refuses to wear anything other than a g-string. She is 14.