Last year some incredible data from BuzzFeed and USA Today's viral sports site, For The Win, showing the rise of WhatsApp and decline of Twitter, for mobile sharing, sparked even more interest in dark social.
I have a golden rule with all my clients for whom I do this kind of work. I will never engage in a conversation with anyone online using a named social media account and pretending to be that person.
The subtleties we lose when we communicate electronically have to do with expression, with touch, with the face-to-face aspect of relationship. Social media does not show tears in the eye, a hand on the arm when saying something painful, body language that speaks of inner turmoil, deep distress - even gentle respect. It is simply there - usually forever.
In an ideal world, I would hope that the parties could join forces to make the 2015 election an exciting and informative election campaign by ignoring the TV broadcasters and going straight to the Internet. I guess this will not happen until 2020 now. In any case, do you really think that the TV and radio broadcasters are not going to repeat everything that is said online?
Despite the highs and inevitable lows of being a business developer for the last 20 years, I've not only managed to create a great team since 2000 but we've also changed the way our clients think about how to open doors from cold.
Zuckerberg's support of Charlie Hebdo was questioned during a recent Q&A session in Colombia; specifically, he was asked why he has taken an interest in this specific incident as opposed to other terrorist attacks. "This was specifically about people's freedom of expression and ability to say what they want," he says.
Encryption isn't just used for social communication channels, it's also used to send most forms of confidential details over the internet, from online banking login details to credit card information for online shopping.
It's not a case of us not liking them. You only need to look at your newsfeed to come across a piece of content doing the rounds online. It's just that we don't want brands to specifically try and create virals.
Whatever the reason for the blocking, it is the right of the blocker to block whomever they wish, after all, it's their personal feed. Social networking is not real life and it must be remembered that we should separate the two.
My hope is that this picture contributes to the mounting evidence that confirms circumstance does not necessarily dictate capability and that soon enough the depiction of young, black, professional, female excellence will not need to be as impressive.
This week the magazine Charlie Hebdo will publish a defiant response to the terrorists who assassinated 8 members of its staff and four shoppers in a Jewish supermarket. This response will involve publishing an image of the Prophet Muhammad.
I'm perfectly happy to let Google (and a few select others) collect, collate and monetise my data in return for the outstanding services it delivers me at no financial cost. I don't find the benefits of Facebook sufficient to allow it the same courtesy and thus, thankfully, don't have to suffer the desperate status updates of people I haven't seen in 20 years.
I see gossip as marketing - direct and indirect. In other words, what others say about me and I say about myself. Ideally the two would concur.
Social media networks such as Facebook can be easily addictive, because we are interested in what our friends are up to lately. After all, we are social animals who love our friends...
Successful YouTubers now have shows on BBC Radio 1, Penguin book deals, cosmetic ranges and spend a lot of time traveling the world, whilst millions of subscribers buy into their brand.
Does your Chief Executive have a blog and use social networks to improve his or her communication? If you answered yes, then congratulations, your boss clearly appreciates that the way we all communicate today has changed beyond recognition in the past half-decade.