With the introduction and rapid take up of technologies like social login, many companies such as Facebook, Google and Twitter have become 'identity providers'. If you've ever signed up to a new website and chosen to log in using a social media account rather than input all of your personal details then you will appreciate the advantages of this.
I had an interesting twitter exchange earlier this week about whether and if we should be 'making a fuss' and celebrating and encouraging social CEOs. I understood their point that it isn't rocket science and it got me thinking. So here, my thoughts on being a charity CEO and why we have to get to grips to social media.
My fear is that the truly passionate, thoughtful voices are soon going to be far too muffled by the arse-cheeks of society's bottom-feeders, that soon they won't be able to be heard for fart nor fiction.
Facebook ruined my school reunion. I already knew that the podgy, pimpled and gawky girl from Year 9 has transformed into an attractive busty blonde who no longer sits alone in the library (every single lunch break) but Vogue House where she has landed that dream job.
As a singleton in 2014, Facebook is a key social hurdle to navigate in the early stages of a relationship. Do you really want someone you're getting to know to have access to details of the last ten years of your life? Should you see photos of his parents, friends and siblings before you actually meet them?
You know the situation well. You sit down with some close friends, enjoying a good conversation for a few minutes. Then someone checks their phone. You see another friend pick up hers, then another friend follows suit and, in a moment, they are all silent; transfixed by the screens in front of them.
My affection, for this virtual coffee shop was poignantly brought to my attention when two dear friends were killed in a tragic traffic accident. I learned of their death on Facebook, checking in late one evening and seeing some disturbing comments which led me to investigate further and the sad truth was revealed. I grieved with the Friends of my friends, most of whom I had never met.
I sailed for a week in Turkey last summer and it was the best holiday of my life. I found the people to be lovely, open and kind. My heart breaks for what I fear will be a difficult point in their political evolution, as they struggle to carve out some very basic freedoms for their people, one of which is certainly a free internet.
There's a reason why there isn't a show called Women V Food because you're conditioned to hog, eat competitively and scoff. We're conditioned to watch what we eat, consider low-fat options and watch our figures. We do consider it a violation in a public place that someone has caught us at a vulnerable moment and decided to broadcast it.
With April Fools' Day doing its best to upset the news agenda this week - at times on Tuesday it was hard to work out what was true, and what was the work of some reporter's overactive imagination - sifting through the inside pages required a healthy dose of skepticism. Our hearts and bodies got a lot of column space this week, with health headlines dominated by the news that it's seven portions of fruit and veg we need a day, not the five we originally thought. Meanwhile, another report suggested it's actually friends we really need to keep healthy.
It seems that the millennial generation has become not only social media generation but also the generation of viral online nominating. The hashtag, bold typed nominations are not an unusual sight anymore on Facebook and Twitter as it takes the place of the nineties babies' chain letter.
Since the dawn of social media, citizens of the social space have been exposed to an ever-increasing number of causes and movements. This in turn has helped to propagate the notion of 'slacktivism', the perception - arguably the delusion - that you can effect change without really doing anything at all.
This is the age of collaboration and reciprocity. Share what you know with others: send a link to an article you have read, order a book and put it in the mail, help someone who looks like they are having an attack of shyness across the corner of a cocktail party room. Above all, be interested in ideas and others, not just yourself.
Considering how many of us look in the mirror first thing in the morning, the thought of sharing our image on Facebook among 1.11billion users is probably a daunting prospect. So it's arguably a masterstroke that in a world obsessed with body perfection a charitable cause rallied tens of thousands of women into revealing their bare faces on social networking sites such as Facebook and Twitter...
If I pick up my phone to use it for its original purpose - to actually ring someone, the temptation is to just have a peek at my newsfeeds. I then get sidetracked and find myself scrolling through '14 of the Most Hilarious Mullet Hairstyles, Ever', but why?
Zombies walk amongst us. Hiding in plain sight. Ensuring their temporary survival at terrible cost to people and businesses alike, while markets and consumers move on and away at their own pace. When maybe they should be running.