As long as there has been marketing and advertising we have tried to understand what motivates people to do something. What is new is the ability for this to be applied alongside artificial intelligence combined with micro-level demographic targeting. Or in other words, a capacity to target individuals in real-time.
What worries me is that some women are weaker or more easily intimidated. I've become strong enough to not let drama like that affect me but that's not the same for everyone. Whatever happened to supporting each other through thick and thin? To raising other women up, empowering them?
'Momager' Kris Jenner and her children are believed to be worth an estimated £155.3 million collectively, and how they conduct themselves on social media has played in taking them from reality TV stars to cultural icons.
As I scroll down the screen images of my son's sweet smile gaze back at me, as do the faces of other people's children. Happy, crying, sitting on the supermarket floor screaming. There they are. Through the blogsphere we share our lives, the pretty and the difficult. Are parent bloggers selfish?
Video is everywhere. Read this on a packed train, and you can be sure that at least half of those on their mobile are watching some form of video content; after all, 13% of adults' social media time is spent watching video, equating to around 10 minutes every day.
Could the skill of 'real' face to face socialising be fading out? I certainly hope not although it is noted in many research documents that people find it difficult and some do not have the skills to confidently socialise face to face.
The Newsround kid contributors told me that sometimes social media makes them anxious. Selfies, they say, are fun, but come with a catch. "It's important to look good...when I look at photos of celebrities I worry a bit about how I look", said one. "Sometimes I take 10 or 15 pictures before I am happy with the one I put on the site", said another.
This guy is based in Canada and is the CEO of a research company. If he says there is no longer any useful news on Twitter then Jack Dorsey should be worried. The fake news and Trump trolling mixed with too many irrelevant adverts just lost them a previously heavy user of the service.
Last minute shopping on Valentine's Day is nothing new but how shoppers are shopping is. Aphrodite might be the goddess of love but mobile is the god of Valentine's Day retail - and, more than ever before, these lagging lovers are making their purchases on the go.
Asking students yesterday about the earliest time they logged on that morning, most admitted to waking early for fear of missing out (FOMO). The adrenaline rush they receive from posts being "liked" can become addictive and sleep is the casualty.
Whether you're single or coupled up, Valentine's Day is looming. All things pink and fluffy and the annoying singing teddy bear that always seems to a...
Behind each of these scandals is a dangerous lack of knowledge about the factories producing these consumer goods, and more importantly little communication with the factory workers on a micro level.
Your excuses are excuses. Every time I talk about quitting social media everyone tells me why they want to but cannot. Most people don't take advice, no matter how good it is. Don't be like most people.
I recently commented that the last time I felt such a divergence between the two Americas - liberal and conservative - was during the Vietnam War. On Wednesday night, this polarisation manifested itself in the riots at UC Berkeley.
I'm mostly writing this because social media has been ruined for me, and many others like me. If I didn't need it for work I would flounce off in a huff (for at least a week) and refuse to look at my timelines ever again.
When media changes, the world changes. We live in a world where the Pope and the President are on Twitter and Rabbis communicate on Facebook. We live today in a time, which some call the Fourth Industrial Revolution. A period which is distinct in the speed, scale and force at which it transforms production, distribution and consumption.