Your profile is supposedly a 'private' representation of your life that only a select few can see, and it is individually interpreted. Yet, as much as we try to ignore it, the trends of online activity amongst Generation-Y are proving to be unhealthy, addictive and damaging.
Whilst the world around us changes at speed and the internet disrupts so many familiar institutions, the time seems ripe for a shake-up of the British political system too. In an era when even the most robustly stout businesses are falling victim to hacking, isn't there some internet salvation to offer us a way out here? Maybe 2015 is the year that the internet - and social media in particular - finally hacks the British democratic process? There seem to be several clear ways that the outcome of this year's vote could be swayed by social media.
Google will provide an answer to pretty much anything, but I'm afraid there are some things that Google just can't help us with. Google can't tell you what you should be doing with your life, or reassure you that you made the right decision yesterday. So, in our fragile, digitally reliant states, we worry. And more and more of us are worrying more of the time.
Like the return of vinyl to music, people are turning to email again as a source of wisdom.
On the 7th of January. That is this Wednesday, midway through the worst week of the year. Self styled, weight loss expert Steve Miller has proposed a 'Warn a Friend They're Fat Day'. 'Warn', seriously Steve? Do you know a single fat person who doesn't know they are fat?
Nastiness appears to have become a habit, a mindset. Fuelled by the often anonymous, cowardly vitriol of social media, hatred has become the default emotion in our society. We're told Josie Cunningham is a scrounging cow, rather than the dim and probably vulnerable person that she actually is. We're led to believe all politicians are corrupt and on the make, as opposed to what they probably are which is mostly hard-working, committed and actually underpaid. There I said it. Underpaid. You probably hate me now don't you?
Debate may have had a bad year in 2014, but if we collectively use technology a little bit better, who knows? Maybe we can resist the appeal of the swirling vortex. Maybe 2015 won't be such a bad year after all.
Why do us girls spread ourselves so thinly now that just being in the here and now is harder and harder to achieve? I don't see my husband suffering in the same way. In fact, he manages one thing at a time, at the pace of a snail that's got a cannabis problem - which, of course, also drives me to distraction
Is it a bad thing that Facebook only really consists of the airbrushed highlights of everyone's lives and that no one is ever really honest about their day to day reality? Why people tend not to write status updates when their life is a bit bobbins but just boast post instead? Is social media making some people feel inadequate because their lives are less than perfect?
2014 has been the first full year of my current job. It's been a time of rapid change, not just for me, but for the tech industry as a whole...
We all know about the stratospheric rise of the 'selfie'; I mean, it would be pretty difficult not to. Selfies are prolific. They have become a cultural norm, the very word an established feature of our vernacular.
Rumour has it that Facebook is set to launch a new work-oriented platform in 2015.
I think there is something terrible brewing on Twitter, that could possibly explode during the forthcoming election, where stigma towards mental health is used to bully and intimidate those with specific views, even amongst disabled people, in a way we have never seen before.
Editing, like portion-control, can be a challenge, but 'cutting out' is really important to maintain a healthy Newsfeed. You may not spend money on Facebook but you are investing your time: Why waste that reading something of no benefit?
Instead of lashing out at Zoella and criticising her methods of achieving the success that most of us will never taste, why don't we learn from it? The days are gone where we use a typewriter to agonisingly piece together a novel pitch; it's all about social media now. Zoella was one step ahead and it just happened to work out for her.
Do remember the next time you are tempted to click away on your iPhone or tablet, think before you click. This could be a click too far.