Right now, brands are devoting significant resources to growing their social fan and follower counts, which are little more than vanity metrics. Social media is merely a referral tool, directing target audiences towards valuable content that you, as a publisher, have determined they need and most importantly, want.
It's Monday morning and Ellie's recycling hasn't been collected, frustrated she sends a DM to the council Twitter account on her way out of the house. Using geolocation it dispatches a drone to go collect the bag that was missed by the refuse collection and sends her a picture to show it being removed.
I believe that due to this need for support making decisions, people with learning difficulties are treated as a cultural minority by a range of services in a manner other disabled people do not experience. By this I mean they are expected throughout their lives to live, work and play together and make decisions together as 'people with learning difficulties'.
Today, social channels have cemented themselves as pivotal elements in our communications ecosystems, helping us to manage our busy lives and stay connected at all times, but our attitudes to sharing are beginning to change.
Social media can challenge the power of private influence over our collective consciousness. Social media, and the internet more generally, can liberate the population from the monologic, undemocratic and unaccountable media that has historically played too large a part in dictating our political future.
It's no secret that we're extremely connected, some of us even online-addicts. We mindlessly trail social media sites, taking in everything that flickers in front of our eyes, some helpful, some not. The 'belfies', yoga poses you couldn't even do if you were Stretch Armstrong and tiny, everything-free meals; well, that stuff comes under not so helpful.
Brands and their respective agencies keep talking about influencer targeting and marketing and getting things done for free; music to directors and investors ears. But this is the biggest mistake they've been making for years. If you are going to get things done for free; be prepared to face bad reputation and loss of revenue in the years to come.
Excuse my ignorance but last month I hadn't even heard of Zoella, but now I can't even listen to Radio One without hearing a jingle in her honour - the extent to which this beauty blogger is being hailed as a feminine hero is seriously insane.
Reprieve recently filed a complaint with the UK government regarding BT's role in facilitating surveillance that leads to killing. BT has persistently refused to come clean on its collaboration with intelligence agencies. We can only hope that the UK government can get from BT the answers we deserve.
Social media is a great leveller. It has enabled revolutions, breaks news regularly, and amongst other things empowers the disenfranchised. There are parts of the world that do not have unfettered access to social media; you instinctively feel sorry for the curtailing of their freedom.
According to recent theory, the trend of taking "selfies" is actually linked to mental health conditions, with a focus on an individuals obsession with looks and image. Studies have revealed that the majority of teenagers who are image and body conscious, have a compulsion to repeatedly take and post selfies across social media sites.
From close-ups of rare pieces and clutches of raw gemstones, to atelier shots and vintage inspiration, step inside a closed world, with the kind of access previously only available to a handful.
Picture this: so here I am, casually scrolling through my Twitter and catching up on whatever may have been going on online that day. We've got some bible quotes, we've got some celeb news and, wait for it:
Guilfoyle has not been smart enough to realise she been co-opted by a misogynistic culture, being made the mouthpiece for a worrying trend which she was in a position to reject. Luckily, the sort of young women whose experience she distrusts, often prove to be far more savvy when it comes to equality in the media.
What is wrong with people these days? Is it not enough that 70% of our Facebook feeds are filled with 'cute' babies and wild flower-ed, hipster weddings, we now have to suffer being liked, poked and commented on by couples joined at the 'account'.
Terrorism and the media have a symbiotic relationship, without attention a terrorist act remains confined to it's immediate victims. However, with the oxygen of publicity from the media and with intention of sating public demand for information and sales, this coverage can actually result in effective propaganda for the perpetrators of such acts.