Young people are using the tools of story-telling to identify themselves and each other, especially girls. The millions of selfies, much derided by the media are not born of simple arrogance - they are a continuous stream of identifiers: this is me, I look like this I am here wearing this.
Your attention is quite possibly the most precious commodity in the world, and everybody's after it. The result of all these calls on our attention is often a busy, over-revved mind, resulting in time poverty, strained relationships and fumbled goals.
Tinder Plus users can quite literally 'Rewind' time by undoing premature swipes. And they can look for matches in places they haven't even arrived in yet by deploying the new 'Passport' feature.
People used to have to search for pro-ana to find the websites but now it's on the #recovery and #healthy hashtags on Instagram. It's scarily accessible. When pro-ana existed as full websites the owner of the site would've known exactly what they were doing.
It's just one of those passing fashions: meta, almost, a passing fashion about a passing fashion: a stripy dress which will go out of style almost as quickly as people forget the online debate about what colour it looks in different kinds of light.
In this digital age of social media, selfies and smartphones, how realistic is it to expect to see a true and un-retouched representation of natural female beauty?
In a world where most companies are still struggling to skilfully manoeuvre their social media vehicle, anyone who can deftly tweet their way to the top of a digital tree would be an asset.
Unfortunately (or fortunately depending on how cute he's being) I had my son during my second year of university and while he may have saved my liver from another two years of cocktails served in pitchers, I was immediately ostracised from my old social life and the majority of my 'friends' disappeared.
Utilising Twitter and LinkedIn can give you some incredibly valuable insights into a company that will really make you standout in an interview.
Within these trends most publishers have ended up giving away their data too, without realising the true costs - to social networks, search engines and a plethora of free application providers. Yes, free apps have proved useful, but as they say: 'when the service is free, you're the product'.
The problem with this is that rather than solving a problem that exists, Twitter seems to be identifying one which doesn't, then creating another which didn't.
The success of the Ice Bucket Challenge campaign was fundamentally reliant on the natural human impulse to engage and partake in social causes, the ever evolving human need to be a part of a global community and the viral exposure that social media facilitates.
Sky News recently revealed that only 18% of 16-24-year-olds in the UK trusted mainstream media to provide them with relevant information. It's a media generation gap which is threatening to swallow up decades of newspapers, magazines and broadcast channels.
No matter what you are doing or how happy you are, one look on Facebook can convince you that everyone you know is having a much better time than you.
Taking the time for yourself can be seriously one of the most difficult tasks we all undertake each week. Some people love to be always engaged be it on line or with people 24/7, others are happy enough on their own and of course there are many who like the balance between both.
This problem needs to be dealt with properly, and must be tackled with caution. However, to resolve it, we must first acknowledge that the problem actually exists. A massive step for the vast majority. Then again, to acknowledge a problem exists, we must first feel that the grief it causes matters.