Slowly but surely social purpose has started to become an increasingly common topic of conversation in the boardroom. Consumers are demanding more fr...
Since news broke back in early September that Facebook filters out Conservative news from their newsfeed, there has been much discussion surrounding the very nature of personalised news content. Is this filtering a form of positive personal specialisation, or does it coddle and comfort, giving a distorted and false view of the world?
People need to understand the role their likes and shares play in generating the content they see, and remember that, at the root of all this, the platforms they use are private companies who depend on activity to survive.
TV certainly can't be complacent or ossified. To continue as a brand's best partner it must continue to change and work in harmony with its so-called rivals in online, social and digital. We'll all be much healthier for that.
Donald Trump saw no reason to spend nearly a billion dollars as his Democrat rivals resorted to. And yet he was able to connect directly to people from all walks of life, even though some chose not to listen. But he was there, speaking about their everyday problems. He especially emphasized the economic woes of many. And the medium was none other than social media.
As parents, we can find it hard to deal with this topic. We simply haven't experienced it ourselves. Let's aim to understand it better together and get three helpful tips on what to do should it happen to your child.
But we also have the opportunity to use social media to broaden our horizons. If not to adopt other viewpoints, then at least to open our minds to them so that we can better understand each other.
In an era where many marketers are obsessed with questions of purpose and social responsibility, politics have run away in the opposite direction, embracing the bad habits marketing is trying to leave behind.
Obama was the first President to embrace digital media in his 2008 election campaign. He understood the power of the internet to get people engaged on a scale like never before . Lessons were learnt and future candidates begun to understand the importance of this new medium, although Trump and Clinton ultimately took very different approaches.
With 385,782 comments and counting, Kim Kardashian fans are wondering where she has gone. Yet Kim hasn't actually GONE anywhere, she just hasn't post...
A redefinition is in order. It is time we finally addressed these issues, looked after the mental health of future generations of young men and ditched these limiting, archaic stereotypes. Only then can we implement positive societal change and proactively reduce rates of bullying and crime, as we now know these to be interlinked.
As a Brit disturbed and anxious about what feels like the Cuban Missile Crisis of elections, we keep hearing, "Care about the election? Go out and Vo-...
I first got a Facebook account when I was 10 years old, I remember being so excited about this amazing new online world I had joined, without realising the dangers that come with it. At first I mainly used it to play games, but then I realised I didn't have as many friends as everyone else, I didn't have as many likes as everyone else, I didn't have as many comments as everyone else.
I would be lying if I said starting a business after I left school was part of my big plan. Starting a business was probably somewhere along my timeline of goals, but at 18 it certainly wasn't.
The rapidly increasing social phenomenon has granted us access to an online community, the ability to instantly connect with people from all over the world, the freedom to share an endless stream of thoughts and photos and be given a quick boost to the ego for every like, share or re-tweet.
As important as these criticisms are, they need to be placed in a bigger context - one which considers social media behaviours in terms of their driving causes as well as their effects, which acknowledges their potential to be helpful as well as to harm.