I have been on Twitter long enough to have learned to take anonymous derogatory tweets on the chin, but the evening of incessant notifications left me with an understanding of the level to which Katie Hopkins can influence the opinions of her followers, of which she has over half a million on Twitter.
The ease of access to customers has been made even simpler for advertisers with the rise and rise of social media, and Facebook and Twitter provide a one-click route into the palm of a customer's hand.
The region has proved that innovation is the key factor to growth and sustainability; hence they invest in research and development. In fact Scandinavia has the highest number of researchers per million people; with Finland being the world leader followed by Denmark.
There is an understanding across many young people that not every problem will be able to be solved in one go, therefore all they ask for in return is politicians who are pragmatic and honest, who answer a question that is given to them and are not intent on spinning said question to suit their agenda.
As a marketing strategy, employee advocacy is extremely cost effective. Companies are relying on a resource they've had all along - their own employees -to increase general brand awareness and, ultimately, drive more sales.
Taking on bad with good @StolenRide has an ever-growing community of 'seekers' on Twitter. Simply, riders with bikes stolen in London tweet the bike and location details to @StolenRide, the account retweets and then the community followers retweet the details again. I hear you ask, does it actually work? The simple answer is yes.
It's incredible to think that texting was the most popular form of sharing back in 2003. Interestingly, messaging via email or IM is still the most popular form of sharing; however, the likes of Facebook, Twitter, Instagram & WhatsApp have enhanced and improved the sharing ecosystem.
The key appeal to these sites is our self-perception. We can now edit ourselves. We can show the world a version of ourselves. We can post updates at the gym, or pictures of our healthy food, or rehearse for an engagement picture announcement photo.
Although hard to comprehend right now, when things feel at their worst, these pleas won't make Zayn return to One Direction. It will just make him feel really, really bad. Imagine, at twenty-two, feeling responsible for a segment of your fanbase indulging in self harm...
People put the popularity of the unretouched photograph down to different factors but for me personally I think it comes down to one thing and this is simply a comforting reminder that these people are human after all.
These people are sophisticated in their approach with details, links, info etc. and you simply have to follow their guidelines. It was with baited breath that I decided the only way forward was to pay them - much to my disgust. Within ten minutes of them receiving the payment I received the key to decrypt my files.
Every time I saw a baby photo or cute kids photo/video it hurt my heart. I found myself involuntarily comparing my life to the person's life - especially the mother - and for a moment I just felt bad about the path my life has taken.
I copied the URL into an email and sent it to her. In doing so, I was committing a 'dark social' act. But what does this simple action mean for marketing on the web, and more importantly how on earth do we track it?
We go to the Social media for information. Who do you think provides that information? People like you and me. Our opinions are a collection of not only our own experiences, but the shared experiences of others as well.
You can proudly display your 'likes' to friends, happy in the knowledge that a carefully curated list of 'liked' pages can make you seem cool, intelligent, likeable, kind, funny, caring, alternative, or other favourable characteristics.
It's a natural state of affairs; all technology adoption is on a bell-curve: you have early adopters 'ahead of the curve' and late adopters who wait until it becomes almost essential. Let's take a look at some of the industries who very much on the late adoption side of the curve for social media.