What they did was not ethical. By testing out a theory on unsuspecting users, they were deliberately interfering with the choices they made, whether it is in terms of what status updates they published or what content they interacted with. That doesn't sit right with me.
It's Glastonbury weekend, and I spot one of those online quizzes: What Sort of Festival-Goer Are You? The sort who doesn't go to Festivals, I think, as I turn on the TV. It's Wimbledon fortnight too, which, here in Northern Ireland, means the end of the school year, with children, teenagers and exhausted teachers rejoicing or collapsing in a heap.
As I sat with my husband on the sofa after putting our kids to bed, we collapsed on the sofa to watch some TV (prerecorded, of course). While we fired up our screens for a leisurely evening of media consumption, surfing and mild conversation...
A few weeks ago, #TimeToAct was just a drop in the ocean of the 140-characters messages that tweet from our mobiles daily. Over the time, the hashtag has created a virtual layer where thousands of tweets, pictures and videos are streaming. "Time to Act" has become the social network's motto of a campaign asking to tackle rape in war zones.
The creation of social media means brands now have a new means by which to attract customers - if campaigns are executed properly. Here's a look at some of the social media strategies being employed in Brazil.
I've been talking for some time about the changing world of work, and how traditional working life patterns of employment and doing business are increasingly less relevant in today's workplace. A combination of economics, technology and changing attitudes is forcing change upon us, like it or not.
In using social media efficiently, ISIS attracts sympathisers globally and maximises its amplification. Unlike previous terrorist organisations who were only given a platform by mainstream media outlets and had to adhere to mainstream media's narrative and political frameworks -- ISIS now operate in an entirely unregulated social media platform that gives them sufficient room to manipulate potential sympathisers.
Relative to its tiny size, its social media reach has rapidly become enormous. The BNP Facebook page currently has over 152,000 likes, in comparison the Liberal Democrats' page has just over 97,000. Even the Conservatives, the most popular party on Facebook, have only 223,000 likes. What's more, the BNP's Facebook presence is growing far more rapidly than that of other political parties.
"If thought can corrupt language, language can also corrupt thought". George Orwell, 1984. The choice of words in which you use to communicate ...
I think all this social media is making us sad. For two reasons: firstly you cannot escape being connected to the world. Have you ever questioned the rise of the 'read' message on iPhones? Everything from iMessage to What's App has an ability to see whether or not your message has been read; it's a way of phone companies encouraging us to be constantly in contact, constantly within reach.
Imagine if Google was a guy. You might be happy to introduce him to your parents; I mean Mr. Google would unquestionably be polite and respectful. But would you want to go on a night out with him? Would you invite Google Guy on holiday with your mates?
Cannes. I don't mean the movie thing. I mean the Lions. The Lions are about Creative Directors, clients, agency execs and people that matter all in one place to review, celebrate and learn from each others work.
Social media fuels the epidemical nature of the quest for the "perfect" body for summer that sweeps across the country. With Instagram's salad obsessed, Twitter accounts devoted to fitness and 'I wish I could look like this' captions, and the disturbing "thinspo" hashtag, the "summer body" infiltrates our lives.
So whilst many businesses will need to clean up their act, the key question is; what does the future hold for content? How can brands ensure they avoid penalisation, whilst delivering engaging content that's of value to users?
With the World Cup only days away, global excitement and anticipation is mounting, especially on platforms such as Twitter and Facebook. Only the thir...
Paul's worked in a men's clothing wholesalers, but his real passion was cycling and he hoped to be a professional racing cyclist. When he was 17, he had an accident that put an end to this ambition. While in hospital, he made friends with some 'arty types' and his life had just taken him in an entirely new and unexpected direction.