Social banking will allow users to access online banking services using their social media account credentials via the bank's normal homepage and log in portal. They would then check their balance, make transactions and view any other information as normal.
With so many exciting digital developments for content marketing in 2016, it's clear that the year ahead holds a plethora of intriguing opportunities for marketers. Here are some to consider when creating your digital content strategy for 2017...
When it comes to political decisions, there are few that were talked about more on social media than the EU Referendum. In the six weeks leading up to the vote, there were 54 million tweets about Brexit. These tweets were collated in the Press Association's live referendum data hub.
This year has seen significant developments in the media industry that will have long lasting effects going well beyond 2016. Every major media trend from this past year centred around video, which now accounts for over two-thirds of all internet traffic. There's been three key trends that standout in my mind:
Today's 'digital natives' are one of the first generations to have grown up in a world where every aspect of their communication, entertainment, social activity, private and school lives are entwined with technology. Five years ago we set out on a unique study, following a group of 10-15 year olds on an up close and personal journey through their digital lives.
So while social media certainly poses challenges to how we communicate, face-to-face communication is too important to lose - although new technologies may mean that we carry it out in new ways going forward.
The feature describes how he spends a solid hour answering emails each morning and then a half-hour at the end of the day to wrap things up. But this led me to think, if ninety minutes is considered to be 'under control' then how many hours do regular people spend fighting their inbox each day?
But in the UK, it's not just high profile dates like Black Friday and Cyber Monday that are driving sales in the run up to Christmas: last year, Mondays proved the busiest online shopping days of the week (post-Cyber Monday) ahead of Christmas Day. After all, who doesn't fancy a touch of festive retail therapy to brighten up a dreary Monday morning?
Financial services companies cannot afford to overlook social media because it is challenging. Customers are on social media. They want - and will - use social media to communicate, and therefore companies must be prepared to communicate on these channels too.
Last week saw the publication of a survey on British BIDs - Business Imporvement Districts funded by businesses in towns and cities up and down the la...
How will Rocco feel about me letting the world see him in fancy dress outfits, covered in ice cream, looking super cute in a santa baby grow? On Insta I try and be more arty, it doesn't work, the extent of me being creative is turning the image into black and white.
The current state of film education has been on my mind. I am launching a film studies course in January, based at London's historic Phoenix cinema an...
Short, shareable and preferably cute kitty cats... that's what resonates with the social media generation. And who doesn't want that cute, furry esc...
It will come as no surprise that the amount of time 8-11s and 12-15s spend online has more than doubled since 2005. Similarly, a quarter of 8-11s and seven in ten 12-15s own a smartphone. These are startling figures, but are the reality of the increasingly digital world we are living in.
So the Oxford English Dictionary's 2016 Word of the Year has been announced. Where last year the word was actually a pictogram, the 'crying laughing face emoji', this year the word is a two-word phrase: Post-Truth.
Customers have been extensively using Twitter to contact brands and ask for support for at least five years so it's surprising that they took this long to improve the interface. It was only recently that they removed the need for users to be following each other to send DMs, which was a major issue for brands that wanted to support customers using Twitter.