I've already given away my best piece of advice in the title. I want to focus here on the behaviour of social media users but, in all fairness it's probably not a bad approach to adopt in day to day life; which is, in effect, my point...
I suppose nowadays it does not come as a complete surprise when we hear that there's another banking scandal brewing. If its not that most investment banks have been expecting interns and other junior employees to work in excess of 70 hours a week, it will be someone like RBS forcing viable businesses to the wall for its own corporate gain.
Quick: where's your phone? If it's within an arms-reach, you're not alone. (Maybe you're even reading this on your phone!) When this question was asked at a recent networking event I attended, the vast majority of people said their phone was always near them, even while they're sleeping!
Let's go back to the beginning and start with Madonna and me. Against what some people think is the gay 'stereotype', I'm not really one of her fans. However, my actions after watching her arrival on the red carpet and then performance, I played true to stereotype and took to social media to comment on her appearance.
Data has always been important in communications, but it has never been more critical than it is now. In today's world, newspapers are facing increasing pressure to cut costs and produce more news in less time.
One of the regular themes of divorces which I have handled over the years is communication. Spouses either seem to talk to little or too much and, when they do, they are frequently failing to grasp what the other is really saying.
Social sharing has changed drastically over the past year. We, as consumers, no longer exercise a one dimensional approach to social content sharing. Recent research from the global social media impact study (GSMIS) provides a fascinating insight into shifts in social media, but while the focus has so far been on the apparent decline of Facebook, the real story is the diversity in how services are used.
I was born into a generation with the world at my fingertips, raised on the assumption that my financial prospects would be the same, if not greater, than those of my parents but instead the world we were told we could have, is out of reach; that career ladder we were all aiming to get on, is a high-chair away.
There is rarely anything new under the sun. It's useful to remember this when there is great furore over new technologies and the effects they are having on us and the world we live in - especially when the stories are as serious as a teenager taking her life because of the 'toxic digital world' she had become so enmeshed in.
It may seem like I have something against Facebook but that's not the case. It is now, and is likely to remain for some time, the number one social networking site in the world and frankly reaches more people than I can ever hope to. But it's the 'reach' part that is causing me concern.
Why hasn't politics - more specifically, voting and influence - transferred into the realm of smartphones and micro-thinned tablets? It makes no sense. There is an obvious social disconnect here.
Maybe outsourcing isn't so bad after all? Brands wouldn't be able to offer the customer service that consumers expect if they didn't work with an expert in the business and it's also creating thousands of jobs that are just getting better and better. Don't knock it.
Our social networks have become part of all walks of our life. LinkedIn was once your 'go-to' site for connecting with colleagues, but now the paths of our digital personas cross over, making Instagram and Facebook as important as WhatsApp, Snapchat and Twitter.
Facebook is the site where social media users are most likely to have suffered harassment or abuse - reflecting its much higher usage than other social media sites. Nearly two thirds (74%) have experienced this type of activity on Facebook with Twitter next at 12% and then YouTube at 9%.
Last December's acquisition of Topsy Labs by Apple was unexpected and many in the tech industry raised their eyebrows at the reported £122 million price tag.
Context has been thrown away for many people online and in its place is a new and dangerously ignorant reality. By the time art collector Dasha Zhukova issued her grovelling apology on Tuesday afternoon for having been photographed sitting on a Bjarne Melgaard chair in the form of a black woman, millions of people around the world had already got a completely wrong opinion of her.