We don't need to look too hard to uncover some of the motivation between these frequent m-shopping trips. Social media feeds are awash with inspirational images and every product imaginable. This means that every day, shoppers are flicking through catalogues-worth of products, styled and validated by their friends as well as an army of digital influencers that comprise their online network.
Modern-day fraudsters use every trick in the book when it comes to infiltrating a network. They are well prepared, well researched, and highly innovative. One of the most common tactics used to glean valuable information is social engineering, using techniques such as phishing or collecting data from social media.
A British Bangladeshi online TV network offered me the opportunity to present a chat show web series called Youth Corner. The aims of the series were to highlight the achievements of young and emerging talent in various fields, providing a platform for guests to share their experiences and inspiring stories
Creativity is by nature not 100% predictable, so whilst we can and should analyse and predict performance, data should be used more to steer us than definitively lead us in our thinking and actions.
It led to me asking myself a lot of questions, am I on my phone too much? Yes. Am I missing out as I am too busy on social media? Yes. Are there too many distractions today for us as parents? Hell yes. I started noticing it more and more. Mums and Dads stuck to their phones on days out, am I guilty of this?
We should be more selective in the content we consume. Instead of the algorithm doing the filtering first, we should manually look to filter the news, media, and information ourselves in order for algorithms to gently nudge new information by suggesting opposing views to broaden our perspective.
To some, "working from home" sounds idyllic or perhaps just plain cushy. No more commuting to work, no more dressing in clothes you wouldn't normally be seen dead in, no more chained to your desk till lunch time, no more irritating colleagues and most importantly, no more distractions.
Like more traditional celebrity endorsed advertising, influencer marketing isn't a particularly new phenomenon. The celebrity social media account, a device to connect with fans on a more human level, has been exploited for monetary gain from the off.
15th September 2016. New York Jets v Buffalo Bills. As part of a 10 game deal worth a reported $10m, it was the first time that Thursday night NFL has been streamed live online via social media.
Poor mental health is something I have struggled with for a long time; now in my final year at University and preparing to enter the "real world", I would like to be in a far stronger place than I am. I'm depressed, anxious, and have a difficultly complex relationship with my eating, food and weight. This is nothing new.
With the adoption of agile, algorithms and ever changing and evolving digital platforms- why are we still so hung up on these age old metrics? KPIs are no longer about campaign or corporate activity performance but have become more about individual kudos.
I'm of an age when certain women shy away from the camera. I must admit that for several years now I've been slightly taken aback when presented with a photograph of myself. My best friends daughter was married last year and my bestie was shocked when she saw the photographs.
I spoke with Rose de Borman about her hand-painted silk screen prints as she worked away, blending paints inspired by a nearby pots of flowers she had collected from her garden and brought in as colour inspiration for her prints.
In our Conservative led, austerity Britain, young people's social needs simply aren't recognised or prioritised. Our education system has become detri...
But in a world where we constantly ask why it is that women don't 'reach higher' in their careers and with their ambitions, it may be worth thinking about more examples of what successful women look like - what they do. It would be uplifting to see more women say 'if she has done that, maybe I can too.'
The simple answer is to trust in the continued growth of this marketing format and find the next wave of influencers that are building online followers relevant to your brand, as they can be re-cruited from social sites still in their infancy.